Head - Growth & Digital Marketing

Recrew AI; Delhi; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Recrew AI is seeking a Senior Head of Digital Marketing & Growth in India to own the growth engine for its digital ecosystem. You will lead performance marketing, paid acquisition, funnel optimization, and channel expansion with full P&L accountability.

This senior role requires setting strategy, managing budgets across Google and Meta, and mentoring a growth team while collaborating with product and tech to drive measurable revenue and user growth across tens of millions of Indians.

Qualifications

• 12–17 years of experience in performance marketing and growth, with leadership exposure
• Experience in OTT or Microdrama platforms is valued
• Hands-on managing large paid campaigns with ROI outcomes
• Track record of improving CAC, LTV, and conversion metrics
• Ability to optimize multi‑channel acquisition funnels and run A/B tests
• Experience with non-paid growth channels like partnerships or referrals
• Cross-functional collaboration with Product and Tech teams for growth

Responsibilities

• Own and scale performance campaigns across Google, Meta, and emerging platforms with P&L accountability
• Identify high-impact growth opportunities across partnerships, referrals, community-led and PLG strategies
• Build and optimize end-to-end acquisition funnels across geographies and channels
• Lead A/B testing and experimentation to improve conversion rates across channels
• Define and report on growth metrics and drive budget decisions
• Collaborate with Product and Tech to improve activation and retention
• Build and mentor a high-performing growth team

Skills

Performance marketing

Growth leadership

Budget management

P&L ownership

A/B testing

Landing page optimization

Cross-functional collaboration

ROI optimization

Multi-channel marketing

Product-led growth

Job description

About Company

The company is one of India's largest private FM radio networks. It operates 67 stations across 49 cities, 1,200+ towns, and 50,000+ villages, reaching over 45 crore Indians weekly.

It is the only private FM station broadcasting from Jammu & Kashmir, with an international presence in Singapore and Bhutan. Its digital platform extends the brand beyond traditional radio with curated music, news, and lifestyle content.

With a team of 740, the company operates with a startup spirit inside a scaled media institution — attracting builders and risk-takers.

Position Overview

This role owns the full growth engine for the company's digital ecosystem — from performance marketing and paid acquisition to funnel optimization and channel expansion. The Head of Digital Marketing & Growth will set strategy, manage budgets across Google and Meta, and lead a team accountable for measurable revenue and user growth. This is a senior leadership position with direct impact on how tens of millions of Indians discover and engage with the company's digital content.

Role & Responsibilities

• Own and scale performance marketing campaigns across Google, Meta, and emerging platforms with full P&L accountability for CAC, LTV, and ROAS
• Identify and execute high-impact growth opportunities across partnerships, referral programs, community-led initiatives, and product-led growth to diversify acquisition beyond paid channels
• Build and optimize end-to-end acquisition funnels across geographies through landing page optimization, creative testing, and audience segmentation
• Drive a continuous A/B testing and experimentation culture to improve conversion rates across all acquisition channels
• Define, own, and report on key growth metrics — CAC, LTV, conversion rates, and channel-level performance — and use data insights to drive budget and strategy decisions
• Collaborate cross-functionally with Product and Tech teams to improve user activation, retention, and overall digital experience in alignment with the product roadmap
• Build, manage, and mentor a high-performing growth team, fostering a culture of execution, ownership, and accountability

Must Have Criteria

• 12–17 years of experience in performance marketing and growth, with at least 2 years in a leadership role owning team and budget
• Prior experience in an OTT or Microdrama platform in a growth or performance marketing capacity
• Hands‑on experience managing large-scale paid campaigns on Google Ads and Meta Ads with demonstrated ROI outcomes
• Proven track record of owning and improving CAC, LTV, and conversion metrics at scale
• Experience building and optimizing multi‑channel acquisition funnels including A/B testing, audience segmentation, and landing page optimization
• Demonstrated ability to identify and execute growth opportunities across non‑paid channels — partnerships, referral programs, or community‑led strategies
• Prior experience working cross‑functionally with Product and Tech teams on growth or retention initiatives

Nice to Have

• Exposure to product‑led growth (PLG) frameworks at a consumer internet company
• Prior experience scaling digital products in both metro and non‑metro Indian markets
• Familiarity with community‑building as a growth lever in the Indian digital content space

What We Offer

• Senior leadership role with full ownership of growth strategy and budget across a platform reaching 45 crore Indians
• Opportunity to build and scale a digital ecosystem from within one of India's most recognized broadcast media brands
• Startup‑style execution culture backed by the scale and reach of a 67‑station national network
• Direct collaboration with product, tech, and content leadership teams