Head Ecommerce

Cuckoo Appliances; Dadri; On-site; INR 4,000,000 - 9,000,000; Full time

Job summary

Cuckoo Appliances in India seeks a visionary E-Commerce Head with deep expertise in Amazon Marketplace, AMS, and marketplace expansion to drive online sales and profitability.

You will lead cross-functional teams across marketing, supply chain, and product to scale listings, optimize campaigns (Sponsored Products/Brands/Display/DSP), and onboard new marketplaces while targeting higher ROAS and stronger conversion rates.

Qualifications

• 9+ years in E-Commerce Marketplace with hands-on Amazon experience.
• 5+ years in Amazon Marketplace & AMS.
• Strong analytical skills and Excel proficiency.

Responsibilities

• Strategic Leadership: Define and execute a long-term e-commerce growth strategy and identify new digital channels and partnerships.
• Marketplace Excellence: Manage end-to-end operations across ecommerce platforms including listings, cataloguing, pricing, promotions and inventory.
• Amazon Marketplace & AMS: Expert-level knowledge of Seller Central and Vendor Central; optimize AMS campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, DSP).
• New Marketplace Onboarding & Expansion: Identify and onboard new marketplaces; negotiate terms and opportunities.
• Sales & Revenue Growth: Drive revenue targets; plan major sale events (festivals, Prime Day, Big Billion Days).
• Analytics & BI: Monitor GMV, Net Sales, ROAS, ACOS, TACOS; build dashboards for leadership; use data-driven insights.
• Team Leadership: Mentor E-Commerce Executives and Marketplaces Specialists; set KPIs and goals.

Skills

Amazon Marketplace

AMS (Amazon Marketing Services)

PPC advertising

Content optimization

SEO

Analytics

Stakeholder management

Negotiation

Excel

Tools

Excel

Job description

Job Overview

We are looking for a highly driven E-Commerce Head with extensive experience in Amazon Marketplace (AMS), Amazon Seller Central, and marketplace business expansion. The candidate will be responsible for driving online sales growth, managing marketplace profitability, scaling advertising performance, and onboarding new marketplaces to expand the brand's digital presence.

Key Responsibilities

Strategic Leadership

Define and execute long-term e-commerce growth strategy aligned with business objectives. Identify new digital channels, partnerships, and innovations to expand market reach. Lead cross-functional collaboration between marketing, supply chain, and product teams.

Marketplace Excellence

Manage end-to-end operations across ecommerce platforms (Amazon, Flipkart, Tatacliq, etc.). Oversee product listings, catalogue management, and content optimization. Manage end-to-end marketplace operations including listings, cataloguing, pricing, promotions, and inventory. Monitor marketplace performance metrics and improve conversion rates.

Amazon Marketplace & AMS (Mandatory)

Expert-level knowledge of Amazon Seller Central and Vendor Central.

Manage and optimize Amazon Marketing Services (AMS) campaigns:

• Sponsored Products
• Sponsored Brands
• Sponsored Display
• DSP Campaigns

Improve ROAS, ACOS, TACOS and overall advertising efficiency. Drive keyword strategy, competitor benchmarking and category growth initiatives. Coordinate with Amazon account managers to secure visibility programs and growth opportunities.

New Marketplace Onboarding & Expansion

Identify and onboard new marketplaces and quick commerce platforms. Launch and manage product catalogues across new channels. Negotiate commercial terms and marketing opportunities with marketplace partners. Develop channel-specific growth strategies.

Sales & Revenue Growth

Drive monthly, quarterly and annual revenue targets. Plan major sale events:

• Amazon Great Indian Festival
• Prime Day
• Flipkart Big Billion Days
• Seasonal & Brand Campaigns

Improve conversion rates, buy-box ownership and organic ranking.

Analytics & Business Intelligence

Monitor key metrics:

• GMV
• Net Sales
• ROAS
• ACOS
• TACOS
• Contribution Margin
• Inventory Health
• Customer Acquisition Cost

Build dashboards and MIS reports for leadership reviews. Use data-driven insights to improve marketplace performance.

Team Leadership

Lead and mentor E-Commerce Executives and Marketplace Specialists. Coordinate with Marketing, Supply Chain, Finance and Customer Service teams. Establish KPIs and performance goals for team members.

Qualifications

• 9+ years of E-Commerce Marketplace experience.
• Minimum 5+ years hands‑on experience in Amazon Marketplace & AMS.
• Strong understanding of Amazon algorithms, SEO, content optimization and PPC advertising.
• Experience in onboarding and scaling new marketplaces.
• Strong analytical skills with advanced Excel.
• Excellent stakeholder management and negotiation skills.

Preferred Industry Background

• Consumer Durables
• Small Domestic Appliances
• Kitchen Appliances
• Home Appliances
• Electronics / FMCD Brands