Head / Director Franchise Development K12 schools

Lexicon Group; Pune District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Lexicon Group seeks a Head / Director of Franchise Development & Brand Licensing in Pune to lead nationwide franchise strategy and brand licensing initiatives for K12 education networks.

You will design licensing structures, supervise legal/compliance, and collaborate with investors, real estate partners, and CBSE alignment teams to accelerate campus rollout and maintain high partner quality.

Qualifications

• MBA in Marketing, Business Development, or Operations (Tier 1 / Tier 2 B-School preferred).
• 8-12+ years of overall professional experience, with at least 4+ years in K12 school franchising/licensing in India.
• Pune-based candidates and experience in K12 school franchising/licensing in India preferred.

Responsibilities

• Design, refine, and execute the Pan-India Brand Licensing Model including Franchise Fees, Royalty Structures, Kit Procurement, and Support Deliverables.
• Establish SOPs, legal agreement templates, and compliance checklists for prospective partners.
• Identify investors, real estate developers, trusts, and societies to establish CBSE schools.
• Lead end-to-end sales pitch, contract negotiations, and legal execution of Brand Licensing Agreements.
• Guide licensee partners through CBSE norms, NOCs, and board affiliation documentation.
• Coordinate between central teams and licensees to set up curricula, recruitment guidelines, and admissions processes.
• Conduct brand and academic quality audits across all licensed schools and manage renewals.

Skills

Deal structuring

Investor pitches

Site-selection analysis

Contract negotiations

Franchisee audits

SOP implementation

Mobility

Education

MBA in Marketing/BD/Operations (Tier 1/2 B-School)

Job description

Candidates based in Pune & experience in K12 school franchising/licensing in India will be preferred.

Candidate Profile :

Designation : Head / Director of Franchise Development & Brand Licensing

Education : MBA in Marketing, Business Development, or Operations (Tier 1 / Tier 2 B-School preferred).

Experience : 8-12+ years of overall professional experience, with at least 4+ years of specific experience in K12 school franchising/licensing in India.

Key Roles & Responsibilities

• Licensing Model & Strategy:
• Design, refine, and execute the company's Pan-India Brand Licensing Model (including Franchise Fees, Royalty Structures, Kit Procurement, and Support Deliverables).
• Establish standard operating procedures (SOPs), legal agreement templates, and compliance checklists for prospective partners.
• Business Development & Investor Onboarding:
• Identify potential investors, real estate developers, trusts, and societies seeking to establish CBSE schools.
• Conduct market feasibility, catchment area research, and land/infrastructure audits for proposed sites.
• Lead end-to-end sales pitch, contract negotiations, and legal execution of the Brand Licensing Agreement.
• Regulatory & CBSE Affiliation Guidance:
• Guide licensee partners through land clearance, infrastructure design as per CBSE norms, State NOCs, and board affiliation documentation.
• Onboarding & Operations Rollout:
• Coordinate between the central academic/operations team and the licensee to set up academic curricula, teacher recruitment guidelines, and admission processes.
• Ensure smooth pre-launch and grand launch execution for every new campus.
• Account Management & Quality Compliance:
• Conduct periodic brand and academic quality audits across all licensed schools.
• Manage recurring royalty collections, contract renewals, and relationship management to ensure high partner satisfaction.
• Key Performance Indicators (KPIs)
• Expansion Target: Number of signed licensing agreements per year (e.g., 48 new school sign-ups annually).
• Revenue Targets: Total upfront franchise fee collection and timely recurring royalty recoveries.
• Turnaround Time (TAT): Speed of school operationalization (from agreement signing to first academic session admissions).
• Partner Retention & Audit Compliance: High compliance scores on brand guidelines and CBSE standards across all partner schools.

Preferred candidate profile

Designation : Head / Director of Franchise Development & Brand Licensing

Education : MBA in Marketing, Business Development, or Operations (Tier 1 / Tier 2 B-School preferred).

Experience : 812+ years of overall professional experience, with at least 4+ years of specific experience in K12 school franchising/licensing in India.

Preferably experienced in working with school groups, education chains, or multi-campus educational institutions.

Proven track record in franchise development, business development, institutional partnerships, or education expansion.

Domain Knowledge: Strong understanding of CBSE affiliation norms, state NOC requirements, land/infrastructure guidelines, and licensing legal contracts (Royalty, Term, Territorial Rights).

Key Skills : Deal structuring, investor pitch presentation, catchment site-selection analysis, legal contract negotiation, franchisee audit/SOP implementation.

Mobility : Willingness to travel extensively across Pan-India target regions (Tier 2/3 cities are major growth drivers).

Perks and benefits