Head - Digital Presence

Adani Group; Khoraj; On-site; INR 6,000,000 - 9,000,000; Full time

Job summary

Adani Group seeks a senior digital media leader to define and drive the digital presence strategy across all platforms, including YouTube and social channels, and to own the video strategy end-to-end with architecture for publishing and optimization.

You will build and lead a multi-disciplinary team across editorial, video production, community and platform operations, driving audience growth through data-driven SEO and platform best practices.

Qualifications

• 14–18 years of progressive experience across digital and broadcast media.
• 5–7 years leading a digital, video or social function.
• Experience handling the digital presence of a principal or apex leader.
• Data-driven content strategy — audience analytics, SEO, platform optimization and performance diagnosis.

Responsibilities

• Define and lead the digital presence strategy across all platforms — positioning, format mix, cadence, and platform-specific growth approach.
• Own the digital video strategy end-to-end — long-form, short-form and live — including format development, publishing architecture and channel optimization.
• Drive audience growth and discoverability through SEO, packaging discipline, metadata, analytics and platform best practice.
• Build and run scalable publishing and live operations workflows, ensuring reliable output across platforms without quality drift.
• Set and enforce publishing standards — approval chains, factual clearance, language quality, visual consistency and holding positions.
• Direct listening, community management and real-time response, distinguishing between what warrants engagement, correction or silence.

Skills

Digital video strategy

Audience growth

SEO

Data analytics

Editorial judgment

Cross-functional leadership

Hindi & English

Gujarati advantage

Job description

Job Description:

Responsibilities

• Define and lead the digital presence strategy across all platforms — positioning, format mix, cadence, and platform-specific growth approach.
• Own the digital video strategy end-to-end — long-form, short-form and live — including format development, publishing architecture and channel optimization.
• Drive audience growth and discoverability through SEO, packaging discipline, metadata, analytics and platform best practice.
• Build and run scalable publishing and live operations workflows, ensuring reliable output across platforms without quality drift.
• Set and enforce publishing standards — approval chains, factual clearance, language quality, visual consistency and holding positions.
• Direct listening, community management and real-time response, distinguishing between what warrants engagement, correction or silence.
• Partner with the Life Ledger function for verified narrative input, with Campaigns for coordinated pushes, and with Studio for production capacity.
• Build and develop a multi-disciplinary team across editorial, Hindi content, video production, community and platform operations.

Qualifications

IDEAL CANDIDATE PROFILE:

• Senior digital media leader with deep experience across digital video, YouTube and social platform strategy in news, broadcast or large digital-first organizations.
• Proven ability to grow and sustain a high-visibility individual or institutional presence at scale, with measurable outcomes in audience, reach and engagement.
• Demonstrated experience handling the digital presence of a principal, public figure or apex leader, with the discretion and composure that context demands.
• Strong command of data-driven content strategy — audience analytics, SEO, platform optimization and performance diagnosis.
• Track record of building and leading sizeable video or digital operations teams, with scalable workflows and operational discipline.
• Deep working knowledge of the Indian digital landscape across languages, platforms and audience segments, including vernacular behavior.
• Sound editorial judgment — able to distinguish between content that performs and content that damages, and to hold the line under pressure to publish.
• Credible cross-functional leader, effective with editorial, product, technology and external platform stakeholders. Person of absolute discretion, composed under public scrutiny, comfortable that the best outcome is often invisible.

EXPERIENCE & QUALIFICATIONS:

• 14–18 years of progressive experience across digital and broadcast media, with at least 5–7 years leading a digital, video or social function.
• Prior experience as Digital Head, Social Media Head, Head of Digital Video, General Manager (Digital) or equivalent, with ownership of a named individual’s or masthead’s presence, will be strongly preferred.
• Experience managing the digital ecosystem of a senior public figure or apex office — including multi-platform campaign delivery in coordination with a principal’s office — will be highly valued.
• Demonstrable track record of building an audience from a standing start or materially repositioning an existing presence, with verifiable numbers.
• Proven experience building and leading teams of scale across video operations, publishing and live distribution.
• Professional working command of Hindi and English; ability to judge content quality in both is essential. Gujarati will be an advantage.