Growth & Monetisation Manager

Aditya Birla Group; Thane; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

Birla Carbon is in search of a skilled Growth & Monetisation Manager to lead strategic planning and revenue growth initiatives. You will translate business objectives into actionable plans and develop monetization strategies for the company’s financial products.

The ideal candidate should possess 3–5 years of relevant experience, strong analytical skills in Excel, and effective communication abilities. This role offers an opportunity to work in a dynamic team focused on innovation in the fintech/BFSI sector.

Qualifications

• 3–5 years of work experience in strategy, consulting, or a high-growth fintech/BFSI company.
• Strong analytical skills with proficiency in Excel.
• Excellent written and verbal communication skills.

Responsibilities

• Lead annual and quarterly strategy planning cycles.
• Conduct structured problem-solving on strategic priorities.
• Develop monetization frameworks across financial products.

Skills

Analytical skills

Financial modeling

Communication skills

Problem-solving

Experience in digital lending

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Growth & Monetisation Manager

Designation :

Job Description:

Key Responsibilities

1. Business Strategy & Planning

• Lead annual and quarterly strategy planning cycles, translating business objectives into actionable roadmaps
• Conduct structured problem-solving on strategic priorities — market segments, competitive benchmarking, whitespace analysis
• Prepare Board / ExCo-level strategy decks, business reviews, comprehensive analysis
• Design and evaluate growth levers across organic, paid, referral, and partnership channels
• Partner with product and marketing teams to define growth experiments, success metrics, and feedback loops
• Build cohort-level user journey analyses to identify conversion and retention improvement opportunities
• Own growth dashboards and KPI frameworks — track CAC, activation rates, D30/D90 retention, and funnel metrics

3. Monetization & Revenue Strategy

• Develop and refine monetization frameworks across ABCD's financial products
• Identify revenue expansion opportunities through pricing strategy, premium product tiers, and new monetization models
• Build detailed P&L models and unit economics to evaluate monetization initiatives
• Design and execute cross-sell strategy across ABCD's multi-product portfolio to improve share of wallet per customer
• Leverage customer segmentation, behavioural data, and propensity models to identify high-potential cross-sell cohorts
• Work with product, data science, and marketing teams to build personalised cross-sell journeys
• Track cross-sell conversion rates, incremental revenue, and customer lifetime value (LTV) impact — report to senior leadership
• Evaluate and operationalise new cross-sell programs including loyalty-linked triggers, lifecycle nudges, and bundled offers
• Continuously scan the competitive landscape in digital financial services — identify threats, opportunities, and best practices
• Synthesise intelligence from earnings calls, industry reports (BCG, McKinsey, RedSeer), regulatory filings, and primary research
• Provide strategic inputs to the product roadmap based on market signals

What We're Looking For

• 3–5 years of total work experience in strategy, consulting, or a high-growth fintech / BFSI company
• Strong analytical skills — proficiency in Excel for financial modelling, P&L analysis, and scenario planning
• Excellent written and verbal communication & presentation skills — ability to craft crisp, board-ready narratives
• Ability to independently structure ambiguous problems and drive them to resolutionPrior experience in digital lending, wealth management, insurance, or payments
• Exposure to CRM platforms, lifecycle marketing, or loyalty programme design
• Experience working in a matrixed, multi-stakeholder organisation