HEAD - Corporate Marketing

Criticare Asia Multispeciality Hospital; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Criticare Asia Multispeciality Hospital is seeking a Head of Corporate Marketing in Mumbai to drive corporate business, branding, and strategic marketing initiatives across service lines. You will develop corporate tie-ups, strengthen TPAs and insurer relationships, and oversee campaigns and brand communication.

The role reports to Group - Head Marketing and requires MBA in Marketing/Healthcare Management with significant hospital marketing experience.

Qualifications

• MBA in Marketing / Healthcare Management or equivalent.
• 815 years of experience in hospital marketing or healthcare business development.
• Strong understanding of TPA processes, corporate sales, and healthcare service lines.
• Excellent communication, negotiation, and stakeholder management skills.
• Strong leadership and team management competency.

Responsibilities

• Develop corporate business, branding, and strategic marketing initiatives.
• Build corporate tie-ups with TPAs, insurers, and corporate clients.
• Lead annual marketing plan and digital campaigns.
• Drive patient acquisition across service lines.
• Lead corporate marketing and BD team; monitor KPIs and budgets.
• Manage vendor and stakeholder relationships.

Skills

Corporate relationship management

Negotiation

Stakeholder management

Leadership

Communication

Education

MBA in Marketing/Healthcare Management

Job description

HOSPITAL EXPERIENCE IS MUST

Job Description: Head of Corporate Marketing

Location: Mumbai
Department: Corporate Marketing & Business Development
Reports To: Group - Head Marketing

Position Summary

The Head of Corporate Marketing is responsible for driving the hospitals corporate business, branding, and strategic marketing initiatives. This role involves developing corporate tie-ups, strengthening relationships with TPAs, insurance companies, and corporate clients, enhancing brand visibility, and ensuring growth in patient footfall and revenue across all service lines.

Key Responsibilities

1. Corporate Business Development

• Identify, acquire, and manage corporate clients, including companies, PSUs, SMEs, embassies, and government organizations.
  
• Develop and oversee corporate health check programs, medical camps, and wellness initiatives.
  
• Build strong relationships with HR departments, occupational health officers, and corporate decision-makers.
  
• Drive revenue growth from planned procedures, OPD referrals, IPD admissions, and health packages.
  

2. TPA & Insurance Management

• Maintain and expand tie-ups with TPAs, insurance providers, and third-party agencies.
  
• Ensure smooth coordination for cashless services, empanelments, renewals, and compliance.
  
• Address and resolve operational issues related to insurance and billing.
  

3. Marketing Strategy & Branding

• Develop and implement the annual marketing plan aligned with hospital goals.
  
• Oversee digital marketing, website content, SEO, and social media campaigns.
  
• Manage brand communication, advertising, promotional materials, and public relations.
  
• Lead hospital participation in CSR activities, community outreach, and awareness programs.
  

4. Patient Acquisition & Service Line Growth

• Create targeted campaigns for key specialties such as cardiology, orthopedics, oncology, gastroenterology, and maternity.
  
• Coordinate with specialty heads to increase referrals and optimize patient flows.
  
• Monitor conversion ratios from inquiries to admissions and implement improvements.
  

5. Doctor & Referral Network Management

• Build and maintain relationships with visiting consultants, referring doctors, and clinics.
  
• Develop referral programs and monitor referral-driven performance.
  

6. Team Leadership & Administration

• Lead, train, and mentor the corporate marketing and business development team.
  
• Monitor KPIs and performance metrics: corporate volumes, OPD/IPD growth, collection targets, etc.
  
• Manage departmental budgets and resource allocation.
  

7. Market Research & Competitive Analysis

• Track competitor offerings, pricing, corporate packages, and marketing activities.
  
• Recommend new services, packages, and strategic initiatives to enhance competitiveness.
  

Qualifications & Experience

• MBA in Marketing / Healthcare Management or equivalent.
  
• 815 years of experience in hospital marketing or healthcare business development, preferably in corporate hospitals.
  
• Strong understanding of TPA processes, corporate sales, and healthcare service lines.
  
• Excellent communication, negotiation, and stakeholder management skills.
  
• Strong leadership and team management competency.
  

Key Competencies

• Strategic Thinking
  
• Corporate Relationship Management
  
• Negotiation & Presentation Skills
  
• Analytical & Data-Driven
  
• Networking Ability
  
• Leadership & People Management
  
• Result-Oriented Approach
  

Contact Person : Najma Shaikh

Contact Number : 9930400992

email address: [e-mail]