Assistant Manager - Corporate Marketing

Medanta Hospital, Lucknow; Lucknow; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Medanta Hospital, Lucknow is seeking a Corporate Marketing / Business Development professional to cultivate relationships with corporates, PSUs, government bodies, TPAs, and other institutional clients.

The role focuses on empanelments, tie-ups, health camps, wellness initiatives, coordinating with clinical and support teams, and driving marketing activities to raise hospital brand visibility and revenue.

Qualifications

• Experience in Corporate Marketing/Business Development in healthcare preferred.
• MBA/PGDM in Marketing or Healthcare Management preferred.
• Excellent communication and presentation skills.

Responsibilities

• Develop and maintain relationships with corporates, PSUs, government bodies, TPAs, and other institutional clients.
• Generate corporate business through empanelments, tie-ups, health camps, and wellness initiatives.
• Coordinate with internal clinical and support teams to ensure smooth execution of corporate services.
• Plan and execute corporate marketing activities to enhance hospital brand visibility and revenue.
• Monitor competitor activities, market trends, and corporate business opportunities.
• Prepare MIS, business reports, and track revenue generated from corporate accounts.
• Ensure regular client engagement and resolve service-related concerns.

Skills

Communication skills

Networking

Negotiation

Presentation skills

Education

Graduate or MBA/PGDM in Marketing or Healthcare Management

Job description

Role & responsibilities

• Develop and maintain relationships with corporates, PSUs, government bodies, TPAs, and other institutional clients.
• Generate corporate business through empanelments, tie-ups, health camps, and wellness initiatives.
• Coordinate with internal clinical and support teams to ensure smooth execution of corporate services.
• Plan and execute corporate marketing activities to enhance hospital brand visibility and revenue.
• Monitor competitor activities, market trends, and corporate business opportunities.
• Prepare MIS, business reports, and track revenue generated from corporate accounts.
• Ensure regular client engagement and resolve service-related concerns.

Preferred candidate profile

• Any Graduate / MBA/PGDM in Marketing or Healthcare Management preferred.
• 56 years of experience in Corporate Marketing/Business Development, preferably in the healthcare/hospital industry.
• Strong communication, networking, negotiation, and presentation skills.