Head-Brand & Content

Vantrock; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Vantrock in Mumbai seeks a senior communications leader to own the brand, gatekeeping, and messaging across press and public affairs. You will shape the founder’s voice and ensure every word meets the house standard.

You will run the extraction pipeline with weekly founder interviews, manage the newsroom briefs, calendar planning, and a fast-turnaround story bank, aligning media strategy with business goals.

Qualifications

• 7–12 years across corporate communications, PR or content leadership.
• Experience earning coverage in national business or trade press.
• Ability to write in someone else’s voice for publication.
• Proven calendar management with external contributors and deadlines.
• Interview instinct: extract quotable lines from executives quickly.
• A brief you wrote led to a published piece; bring it.

Responsibilities

• Own the brand gate: maintain the canon, tone, claims, and brand system; approve all words under Vantrock.
• Run the extraction pipeline: weekly founder interviews, monthly pillar heads, site rides; build a retrievable story bank.
• Own the newsroom: briefs per piece—angle, quotes, data; brief and edit long-form.
• Manage press & public affairs: media map, calendar, crisis protocol with agency.
• Oversee calendars and newsletter: company and founder calendars; 15–20 posts weekly.
• Lead the team’s speed: set standards for output and quick turnarounds.
• Manage the founder’s public voice: write/approve in his voice; decide what not to publish.

Skills

Corporate communications

PR

Journalism

Content leadership

Deadline management

Interview skills

Copywriting in voice

AI tools

Education

Completed degree

Tools

AI tools

Job description

Vantrock is India’s independent, operator-led real assets platform — real assets only — with logistics and industrial the first phase of its growth. Founded by Anshul Singhal, Founder & CEO, who has built three institutional platforms from zero and is building the fourth on his own capital: 52 million sq ft delivered (32 million as developer, 20 million as contractor), 2,000+ acres acquired, 200+ buildings, two SEBI Category II funds run to a successful close, India’s first domestic warehousing AIF and India’s largest industrial real estate exit, all across his three prior platforms.The team is deliberately small and stays small — a few dozen people, every one a co-builder with a real stake in what the platform becomes. Ground breaks on the first 2 million sq ft in January. This seat is new.

About the Role

Vantrock is a new name attached to a long record. The people who will decide what it becomes are countable, and almost all of them will form a view from what it publishes and what is written about it before they meet anyone from it. The problem is not writing: the agency on retainer carries a network of former journalists, and the platform’s own AI layer drafts anything within the hour. The problem is that the material is locked inside the founder, the pillar heads and the industry. Somebody has to sit with the founder every week on the record, walk the sites, turn it into one-page briefs, chase them through the newsroom, hold every word to the standard, and get the piece into the press and the feed in days. Then somebody has to be the platform’s voice when a journalist calls. Logistics and industrial real estate in India has a great deal of money in it and almost no one speaking for it with authority. We intend to own that conversation. This seat runs all of it.

Reports to: Chief Growth Officer

Responsibilities

WHAT YOU WILL OWN

• The brand and the gate. The messaging canon, the founder’s tone standard, the claims register and the brand system exist; you hold them, extend them and enforce them. Every word under the Vantrock name or the founder’s passes your gate before design touches it.
• The extraction pipeline. A recorded 45 minutes with the founder every week, 30 with each pillar head every month, one site ride-along a month. You run the fixtures, get a reluctant executive quotable in fifteen minutes, and turn it into a story bank where every quote is retrievable. Capture to brief in 24 hours.
• The newsroom. A one-page brief per piece to the agency’s journalists: angle, verbatim quotes, data, format, deadline. You own the agency relationship, the turnaround SLAs and the quality of what comes back. Long form is written outside; you brief it, edit it to the house voice and kill what does not work.
• Press and public affairs. The media map for logistics, industrial and real assets in India and the relationships behind it, held personally with the agency alongside you. The announcement calendar, the press desk, the founder’s public positioning, awards worth entering, the crisis protocol written before it is needed. The January ground-break is the first press moment and it is yours.
• The two calendars and the newsletter. A company calendar and a founder calendar, four weeks ahead. A monthly newsletter on logistics, warehousing and industrial in the founder’s voice, built on evidence, which you edit. Fifteen to twenty posts a week, every script and launch line, made inside the team from a machine first draft.
• The team and its speed. A research and AI producer, a copywriter who ghosts and a founder video producer first; a designer and an editor as volume grows. You set the standard for every format and hold the targets: a post live within 24 hours of capture, a testimonial in five days, a launch kit in ten working days.
• The founder’s public voice. Daily, video-led, within a written standard. You are the person he trusts to write and approve in his voice and to tell him when a line should not go out. That trust is the hire.

Qualifications

• A completed degree. Based in, or willing to be based in, Mumbai Metropolitan Region.

WHO WE ARE LOOKING FOR

ESSENTIAL

• 7–12 years across corporate communications, PR, journalism or content leadership, at least three running a desk whose output was other people’s words.
• Earned media you secured yourself in the last two years, in national business or trade press, with the pitch that got it. Not coverage your agency reported to you.
• Writing in someone else’s voice for publication, with a principal who was happy to be quoted.
• A calendar you ran against deadlines with external contributors, and the tracker to show for it. You have chased a founder for time and survived.
• An interviewer’s instinct: three quotable lines from a reluctant executive in fifteen minutes. We will have you interview us.
• A brief you wrote and the published piece it produced. Bring it.

Preferred Skills

• AI proficiency: you work fluently with AI tools for transcription, research, drafting and monitoring, and a supervised AI Proficiency Test is part of the process at every level.
• Partner command: the agency and its writers, the vendors and the studio are briefed and held to a standard here, never deferred to. The founder’s voice and the gate never leave the building.

How You Will Work

The pipeline runs Capture, Mine, Brief, Write, Gate, Produce, Publish, and you own every step but the writing of long form. One gate, one standard: canon, tone, claims register, before design. Mumbai and the sites, in person. Judgement is written down. You will be asked for the number, not the activity: earned coverage in the titles that matter, newsletter subscribers from the people we want to reach, the founder’s reach among named audiences, and how fast the pipe runs. If a number is bad you will be backed while you fix it, and told the truth quickly.

Cultural Fit

We're building Vantrock over a decade, not a funding cycle. We're looking for people who treat technology as the default answer rather than a supplement, who want to be co-builders of the platform rather than employees executing instructions, and who are comfortable saying "I don't know" and "I was wrong." If you want a defined role with defined edges, this isn't the right seat. If you want to help build an institution from zero, it might be.