HCP Marketing Manager

Bayer; Thane; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Bayer India is seeking an experienced HCP Marketing Manager to define and steer scalable engagement programs for doctors, pharmacists, hospitals and medical associations within the Consumer Health portfolio.

Lead audience strategy, segmentation and program design, partner across teams and ensure compliant, impactful delivery from pilot to scale in the Indian market. The role demands strategic thinking, cross-functional leadership and a proven track record in healthcare marketing.

Qualifications

• 7–9 years of experience in HCP/healthcare or consumer-health marketing.
• Experience owning audience strategy, brand planning and engagement program models.
• Strong capability in insight generation, segmentation and journey design.

Responsibilities

• Define segmentation, objectives and journeys for doctors and HCPs; translate strategy into in-person, digital and hybrid engagement.
• Establish scalable education, advocacy and education programs for pharmacists and HCOs.
• Develop institution-level approaches for hospitals and medical associations; map stakeholders and partnerships.
• Translate brand priorities into a portfolio of programs and annual roadmaps; monitor adherence and impact.
• Identify activation formats across education, digital engagement, conferences and CME; scale from pilot to rollout.
• Lead activation programs with LIC platforms to improve reach and field effectiveness.
• Prioritize programs and budgets; reallocate investments based on evidence and outcomes.

Skills

Audience strategy

Brand planning

Engagement programs

Segmentation

Journey design

Channel planning

Cross-functional leadership

Education

Graduate degree in Marketing, Business, Pharmacy, Life Sciences or related

MBA (preferred)

Job description

HCP Marketing Manager

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

POSITION PURPOSE

This position is responsible for defining, building and steering scalable engagement models for healthcare professionals (HCPs), pharmacists, hospitals, healthcare organizations (HCOs) and medical associations across Bayer Consumer Health brand portfolio in India. The role owns professional audience strategy, insight-led segmentation, engagement architecture, the program portfolio, investment choices and the learning agenda as an integral part of brand and portfolio planning. The role owns strategy and program design, translates them into field-ready programs, and is accountable for execution excellence while mobilizing commercial partners for compliant delivery, field adoption and continuous improvement.

YOUR TASKS AND RESPONSIBILITIES

• Define segmentation, needs, objectives, journeys, content principles, cadence and measurement for doctors and other healthcare professionals, translating brand and medical strategy into coherent in-person, digital and hybrid engagement.
• Establish scalable education, recommendation and advocacy programs for pharmacists, integrating scientific education, point-of-sale activation, capability building and compliant customer engagement.
• Develop institution-level approaches for hospitals, healthcare organizations (HCOs) and medical associations, including stakeholder mapping, partnership formats, education platforms and pathways connecting relevant brands with professional and patient needs.
• Translate brand priorities and audience insights into a portfolio of programs, audience journeys, annual roadmaps and guardrails across HCPs, pharmacists, hospitals, HCOs, medical associations and other professional bodies.
• Identify and develop modern, competitive and repeatable activation formats spanning scientific education, peer exchange, digital engagement, conferences, CMEs, pharmacy education and institutional partnerships; translate them into field-ready programs and steer them from insight and pilot through optimization and scale.
• Build Rurban activation programs and leverage LIC platforms to identify and reach the right doctors, improving audience precision, geographic coverage and field effectiveness.
• Prioritize programs, budgets and fund requests across brands, audiences, geographies and channels using audience need, strategic fit, reach, engagement quality, cost efficiency, recommendation impact and business outcomes; track deployment and explicitly reallocate investment toward higher-return activities based on evidence. Align key stakeholders and external partners behind one engagement roadmap.
• Ensure compliant design and delivery with key stakeholders, remain accountable for execution excellence, and establish scorecards, test-and-learn plans, playbooks and feedback loops that strengthen future brand and engagement strategy.

WHO YOU ARE

• Graduate degree in Marketing, Business, Pharmacy, Life Sciences or a related discipline; an MBA is preferred.
• Relevant 7 to 9 years of experience in HCP, healthcare, pharmaceutical or consumer-health marketing, with demonstrated ownership of audience strategy, brand planning and engagement program models.
• Strong marketing capability in insight generation, segmentation, positioning, journey design, channel planning and translating strategy into differentiated, scalable programs.
• Strategic and commercial acumen, with experience managing program portfolios, budgets and agencies and linking engagement metrics to brand and business outcomes.
• Confident cross-functional leadership with the ability to set direction and influence execution without relying on formal authority.
• Working knowledge of healthcare compliance and governance; strong analytical, communication, innovation and program-management skills.

Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/enfstrategyfstrategy

YOUR APPLICATION

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location

India : Maharashtra : Thane

Division

Consumer Health

Reference Code

896169

Contact Us

• 022-25311234