HCP Marketing Manager

Bayer AG; Thane; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Bayer AG India is seeking a HCP Marketing Manager to define and steer scalable engagement models for doctors, pharmacists, HCOs and medical associations across its Consumer Health brands. You will own audience strategy, segmentation, engagement programs and cross-functional collaboration to drive compliant, field-ready initiatives that align with brand priorities.

Responsibilities include designing journeys, education programs, and institutional partnerships, while ensuring governance, budgets

Qualifications

• Graduate degree in Marketing, Business, Pharmacy, Life Sciences or related field.
• MBA preferred.
• 7–9 years of HCP/healthcare/pharma or consumer-health marketing with audience strategy and engagement program ownership.

Responsibilities

• Define segmentation, needs, objectives, journeys, content principles, cadence and measurement for doctors and other HCPs across Bayer portfolio.
• Establish scalable education, recommendation and advocacy programs for pharmacists and pharmacy education.
• Develop institution-level approaches for hospitals, HCOs and medical associations, including partnerships and education platforms.
• Translate brand priorities into a portfolio of programs with roadmaps across audiences and geographies.
• Identify and develop activation formats spanning education, peer exchange, digital engagement, conferences and partnerships.

Skills

Segmentation

Audience strategy

Journey design

Channel planning

Budget management

Cross-functional leadership

Healthcare compliance

Analytics

Program management

Education

Graduate degree in Marketing/Business/Life Sciences

MBA

Job description

HCP Marketing Manager

POSITION PURPOSE:

This position is responsible for defining, building and steering scalable engagement models for healthcare professionals (HCPs), pharmacists, hospitals, healthcare organizations (HCOs) and medical associations across Bayer Consumer Health brand portfolio in India. The role owns professional audience strategy, insight-led segmentation, engagement architecture, the program portfolio, investment choices and the learning agenda as an integral part of brand and portfolio planning. The role owns strategy and program design, translates them into field-ready programs, and is accountable for execution excellence while mobilizing commercial partners for compliant delivery, field adoption and continuous improvement.

YOUR TASKS AND RESPONSIBILITIES:

• Define segmentation, needs, objectives, journeys, content principles, cadence and measurement for doctors and other healthcare professionals, translating brand and medical strategy into coherent in-person, digital and hybrid engagement.
• Establish scalable education, recommendation and advocacy programs for pharmacists, integrating scientific education, point-of-sale activation, capability building and compliant customer engagement.
• Develop institution-level approaches for hospitals, healthcare organizations (HCOs) and medical associations, including stakeholder mapping, partnership formats, education platforms and pathways connecting relevant brands with professional and patient needs.
• Translate brand priorities and audience insights into a portfolio of programs, audience journeys, annual roadmaps and guardrails across HCPs, pharmacists, hospitals, HCOs, medical associations and other professional bodies.
• Identify and develop modern, competitive and repeatable activation formats spanning scientific education, peer exchange, digital engagement, conferences, CMEs, pharmacy education and institutional partnerships; translate them into field-ready programs and steer them from insight and pilot through optimization and scale.
• Build Rurban activation programs and leverage LIC platforms to identify and reach the right doctors, improving audience precision, geographic coverage and field effectiveness.
• Prioritize programs, budgets and fund requests across brands, audiences, geographies and channels using audience need, strategic fit, reach, engagement quality, cost efficiency, recommendation impact and business outcomes; track deployment and explicitly reallocate investment toward higher-return activities based on evidence. Align key stakeholders and external partners behind one engagement roadmap.
• Ensure compliant design and delivery with key stakeholders, remain accountable for execution excellence, and establish scorecards, test-and-learn plans, playbooks and feedback loops that strengthen future brand and engagement strategy.

WHO YOU ARE:

• Graduate degree in Marketing, Business, Pharmacy, Life Sciences or a related discipline; an MBA is preferred.
• Relevant 7 to 9 years of experience in HCP, healthcare, pharmaceutical or consumer-health marketing, with demonstrated ownership of audience strategy, brand planning and engagement program models.
• Strong marketing capability in insight generation, segmentation, positioning, journey design, channel planning and translating strategy into differentiated, scalable programs.
• Strategic and commercial acumen, with experience managing program portfolios, budgets and agencies and linking engagement metrics to brand and business outcomes.
• Confident cross-functional leadership with the ability to set direction and influence execution without relying on formal authority.
• Working knowledge of healthcare compliance and governance; strong analytical, communication, innovation and program-management skills.

Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/enfstrategyfstrategy

Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.

Please don’t rely upon any unsolicited email from email addresses not ending with domain name “bayer.com” or job advertisements referring you to an email address that does not end with “bayer.com”. For checking the authenticity of such emails or advertisement you may approach us at [e-mail].

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location: India : Maharashtra : Thane

Division: Consumer Health

Reference Code: 896169

Contact Us \+ 022-25311234