GTM Manager - Automotive Domain

HARMAN India; Pune District; Hybrid; INR 3,600,000 - 6,000,000; Full time

Benefits offered by this job

Hybrid work model

Employee discounts on Harman / Samsung

HARMAN University programs

Wellness benefits

Tuition reimbursement

Campus fitness center and cafeteria

Inclusive and diverse work environment

Job summary

HARMAN India is seeking a Go-To-Market Manager for India to lead go-to-market strategies for automotive display technologies and drive engagement with Indian OEMs. You will shape opportunities, lead pre-sales, and coordinate with product and engineering teams to tailor VX solutions for the India market.

You will collaborate with global teams to align roadmaps with market needs, navigate Indian OEM processes, and foster long-term partnerships and profitability in a hybrid work environment.

Qualifications

• A university degree is required, preferably in Engineering (electrical, optical, or a closely related discipline) or in Business Administration.
• 10+ years of automotive industry experience, ideally within an OEM, Tier‑1, or Tier‑2, with substantial exposure to Indian OEMs.
• Proven track record in winning and managing RFQs, leading pre-sales initiatives, and shaping early-stage cockpit or display system opportunities.
• Strong technical understanding of Automotive display technologies (LCD, OLED, Mini LED, AR HUD, projection systems).
• India-specific display performance and quality requirements; vehicle integration and cockpit architecture challenges.

Responsibilities

• Define and execute Indian-OEM focused go-to-market strategies to drive adoption of various display technologies.
• Identify, cultivate, and manage new business opportunities with Indian OEMs and their ecosystem partners.
• Develop account-specific strategies aligned with Customer Account Management Teams, OEM product roadmaps and vehicle programs.
• Lead pre-sales activities, including opportunity shaping until they translate into an RFQ/RFI; support during RFQ/RFI and drive technical design reviews and proposals.
• Collaborate with engineering teams to define suitable HMI/display solutions from Harman’s product portfolio, including direct view and projection-based displays.
• Build long-term customer intimacy through technical-commercial discussions with Indian OEM departments and stakeholders.

Skills

Go-to-market strategy

Pre-sales

Technical solutioning

Account management

Stakeholder management

OEM engagement

Display technologies

Cockpit integration

Education

Engineering degree

Business Administration

Job description

Introduction: A Career at HARMAN Automotive

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career.

• Engineer audio systems and integrated technology platforms that augment the driving experience
• Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence
• Advance in-vehicle infotainment, safety, efficiency, and enjoyment

What You’ll Be Part Of

You will be at the forefront of driving growth and market adoption of advanced automotive display and projection technologies within the Indian OEM ecosystem. As the Go-To-Market Manager for India, you will play a critical role in positioning the organization as a strategic technology partner by aligning customer needs with a differentiated Visual Experience (VX) portfolio.

You will be responsible for defining and executing targeted go-to-market strategies for a range of Harman’s Visual Experience solutions including direct view and projection-based display technologies, and other next-generation cockpit display systems.

This role focuses exclusively on the India automotive market, requiring deep engagement with leading Indian OEMs, a strong understanding of their rapid development cycles, and the ability to translate complex technologies into compelling value propositions tailored for India.

This role requires a proactive approach to opportunity creation and pursuit shaping, ensuring high-quality engagements that maximize win rates and profitability. You will evangelize the display portfolio with OEM stakeholders, drive early-stage design wins, and support the development of tailored solutions for Indian market requirements, including quality, reliability, and long-term partnership expectations.

How You’ll Make An Impact

Go-To-Market Strategy & Business Development

• Define and execute Indian-OEM focused go-to-market strategies to drive adoption of various display technologies
• Identify, cultivate, and manage new business opportunities with Indian OEMs and their ecosystem partners
• Develop account-specific strategies aligned with Customer Account Management Teams, OEM product roadmaps and vehicle programs

Pre-Sales & Technical Solutioning

• Lead pre-sales activities, including opportunity shaping until they translate into an RFI/RFQ. Provide support during RFQ/RFI, drive technical design reviews and commercial proposals.
• You will work closely with customer engineering teams to understand their system requirements, influence specifications, and position optimized VX-architectures that balance performance, cost, and manufacturability for the India market.
• Collaborate with engineering teams to define suitable HMI/ display solutions from Harman’s product portfolio, including:
• Direct view displays (e.g. Neo QLED Series, OLED)
• Projection-based displays (e.g. QVUE, AR HUD)
• Further advanced displays technologies

Long-term customer satisfaction & retention

• Build and maintain long-term, trust-based customer intimacy through technical-commercial discussions with various Indian OEM departments (Purchase, Engineering, Product Planning, Marketing etc.)
• Navigate formal communication structures and decision-making processes typical of Indian automotive customers and find ways influence it
• Act as a cultural and technical bridge between global internal teams and India-based customers

Internal Alignment & Voice of Customer

• Collaborate closely with Product Management, Engineering, Customer Account Management, and Marketing to ensure product offerings reflect India’s market needs.
• Provide structured, data-driven feedback to influence product roadmap decisions, feature prioritization, and technology investments for India.
• Serve as the primary VX liaison for all India-based Customer Group teams

Supplier Strategy & Ecosystem Understanding

• Develop good understanding of the Indian automotive supply chain ecosystem to OEMS, including their Tier1/Tier-2 relationships
• Provide actionable competitive intelligence (ecosystem development) technology trends across India’s automotive and NEV sectors to identify whitespace opportunities and strengthen value propositions.

What Makes You A Strong Fit

• A university degree is required, preferably in Engineering (electrical, optical, or a closely related discipline) or in Business Administration.
• 10+ years of automotive industry experience, ideally within an OEM, Tier‑1, or Tier‑2, with substantial exposure to working with Indian OEMs such as Tata Motors, Mahindra & Mahindra, Maruti Suzuki, Ashok Leyland, TVS Motor, Bajaj Auto, and Hyundai India.
• Proven track record in winning and managing RFQs, leading pre-sales initiatives, and shaping early-stage cockpit or display system opportunities.
• Strong technical understanding of:
• Automotive display technologies (LCD, OLED, Mini LED, AR HUD, projection systems)
• India-specific display performance and quality requirements
• Vehicle integration and cockpit architecture challenges
• Demonstrated ability to articulate complex technologies into clear, compelling narratives and influence multi-level stakeholders.
• High cultural awareness, adaptability, and familiarity with India’s rapid development cycles and negotiation styles.
• Excellent cross-functional alignment and stakeholder management in global environments.

What You Can Expect

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
• Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)
• Learning and development opportunities through our award-winning HARMAN University programs
• Wellness benefits designed to support your overall well-being
• Tuition reimbursement support
• Access to the HARMAN campus fitness center and cafeteria, where available
• An inclusive and diverse work environment that supports both your professional and personal development

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought‑after performers, while our digital transformation solutions serve humanity by addressing the world’s ever‑evolving needs and demands. Marketing our award‑winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!

HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance. (www.harman.com)