GTM Manager - Automotive Domain

HARMAN International; Pune District; Hybrid; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

FlexConnect Hybrid program

Employee discounts on Harman/Samsung

HARMAN University

Wellness benefits

Tuition reimbursement

Be Brilliant rewards

Inclusive work environment

Job summary

HARMAN is seeking a Go-To-Market Manager for India to drive growth of advanced display technologies with Indian OEMs. You will lead GTM and pre-sales, shaping opportunities and coordinating with global teams.

You will partner with customer engineering and product teams to tailor VX solutions for India's market, managing expectations and delivering value.

Qualifications

• University degree required in Engineering or Business Administration.
• 10+ years of automotive industry experience, ideally with OEM/Tier1/Tier2.
• Proven RFQ/winning and pre-sales experience; ability to shape opportunities.
• Strong knowledge of automotive display technologies and India market specifics.

Responsibilities

• Define Indian-OEM go-to-market strategies to drive display adoption.
• Identify and manage new opportunities with Indian OEMs and partners.
• Develop account-specific strategies aligned with CAM teams and vehicle programs.
• Lead pre-sales activities and support RFQ/RFI processes.
• Collaborate with engineering to define VX architectures for India.
• Coordinate with global teams to align product roadmap with India needs.

Skills

Go-to-market strategy

Pre-sales

RFQ leadership

Stakeholder management

Education

University degree in Engineering or Business Administration

Job description

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

About the role

You will be at the forefront of driving growth and market adoption of advanced automotive display and projection technologies within the Indian OEM ecosystem. As the Go-To-Market Manager for India , you will play a critical role in positioning the organization as a strategic technology partner by aligning customer needs with a differentiated Visual Experience (VX) portfolio.

You will be responsible for defining and executing targeted go-to-market strategies for a range of Harman’s Visual Experience solutions including direct view and projection-based display technologies, and other next-generation cockpit display systems.

This role focuses exclusively on the India automotive market, requiring deep engagement with leading Indian OEMs, a strong understanding of their rapid development cycles , and the ability to translate complex technologies into compelling value propositions tailored for India.

This role requires a proactive approach to opportunity creation and pursuit shaping , ensuring high-quality engagements that maximize win rates and profitability. You will evangelize the display portfolio with OEM stakeholders, drive early-stage design wins, and support the development of tailored solutions for Indian market requirements, including quality, reliability, and long-term partnership expectations.

The ideal candidate is proactive, customer-centric, and skilled in navigating India’s fast-moving NEV and intelligent cockpit landscape.

Presently this position is classified under individual contributor role. This position reports to Visual Experiences Business Lead within Strategic Business Unit within Strategic Business Unit - Intelligent Cockpit, Product Management Group for Visual Experience at HARMAN.

What You Will Do

Go-To-Market Strategy & Business Development

• Define and execute Indian-OEM focused go-to-market strategies to drive adoption of various display technologies

• Identify, cultivate, and manage new business opportunities with Indian OEMs and their ecosystem partners

• Develop account-specific strategies aligned with Customer Account Management Teams, OEM product roadmaps and vehicle programs

Pre-Sales & Technical Solutioning

• Lead pre-sales activities, including opportunity shaping until they translate into an RFI/RFQ. Provide support during RFQ/RFI, drive technical design reviews and commercial proposals.

• You will work closely with customer engineering teams to understand their system requirements, influence specifications, and position optimized VX-architectures that balance performance, cost, and manufacturability for the India market.

• Collaborate with engineering teams to define suitable HMI/ display solutions from Harman’s product portfolio, including:

• Direct view displays (e.g. Neo QLED Series, OLED)

• Projection-based displays (e.g. QVUE, AR HUD)

• Further advanced displays technologies

Long-term customer satisfaction & retention

• Build and maintain long-term, trust-based customer intimacy through technical-commercial discussions with various Indian OEM departments (Purchase, Engineering, Product Planning, Marketing etc.)

• Navigate formal communication structures and decision-making processes typical of Indian automotive customers and find ways influence it

• Act as a cultural and technical bridge between global internal teams and India-based customers

Internal Alignment & Voice of Customer

• Collaborate closely with Product Management, Engineering, Customer Account Management, and Marketing to ensure product offerings reflect India’s market needs.

• Provide structured, data-driven feedback to influence product roadmap decisions, feature prioritization, and technology investments for India.

• Serve as the primary VX liaison for all India-based Customer Group teams

Supplier Strategy & Ecosystem Understanding

• Develop good understanding of the Indian automotive supply chain ecosystem to OEMS, including their Tier1/Tier-2 relationships

• Provide actionable competitive intelligence (ecosystem development) technology trends across India’s automotive and NEV sectors to identify whitespace opportunities and strengthen value propositions.

What You Need

• A university degree is required, preferably in Engineering (electrical, optical, or a closely related discipline) or in Business Administration.

• 10+ years of automotive industry experience , ideally within an OEM, Tier1, or Tier-2, with substantial exposure to working with Indian OEMs such as Tata Motors, Mahindra & Mahindra, Maruti Suzuki, Ashok Leyland, TVS Motor, Bajaj Auto, and Hyundai India.

• Proven track record in winning and managing RFQs, leading pre-sales initiatives, and shaping early-stage cockpit or display system opportunities.

• Strong technical understanding of:

• Automotive display technologies (LCD, OLED, Mini LED, AR HUD, projection systems)

• India-specific display performance and quality requirements

• Vehicle integration and cockpit architecture challenges

• Demonstrated ability to articulate complex technologies into clear, compelling narratives and influence multi-level stakeholders.

• High cultural awareness, adaptability, and familiarity with India’s rapid development cycles and negotiation styles.

• Excellent cross-functional alignment and stakeholder management in global environments.

What Makes You Eligible

• Be willing to travel up to 25%, domestic and international travel

• Be willing to work in an office in Pune or Bangalore, India.

• Successfully complete a background investigation and drug screen as a condition of employment

What We Offer

• HARMAN FlexConnect Program, offering a flexible hybrid work environment that fosters stronger collaboration, meaningful connections, and innovation through a minimum of three in-office days per week.

• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)

• Extensive training opportunities through our own HARMAN University

• Competitive wellness benefits

• Tuition reimbursement

• "Be Brilliant" employee recognition and rewards program

• An inclusive and diverse work environment that fosters and encourages professional and personal development

#LI-BM1

HARMAN is proud to be an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard torace, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.