GTM Associate

Madgeek®; Bengaluru South; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Ektie is building an AI-native GTM platform where AI agents work together as a GTM team to research markets, identify opportunities, execute campaigns, engage prospects, manage pipeline and continuously learn from outcomes.

The platform brings together AI-powered Sales, Demand, RevOps and Creative capabilities so that businesses can run a continuously operating GTM motion rather than relying on disconnected tools and manual processes.

Qualifications

• Must have excellent verbal and written communication skills.
• Must be comfortable making cold calls and speaking with founders and decision-makers.
• Ability to quickly learn a complex SaaS product.
• Strong curiosity about AI, software and modern GTM.
• Ability to explain products clearly.

Responsibilities

• Operate Ektie's AI GTM Motion: monitor activity, review outreach and intervene as needed.
• Own the Human Layer of GTM: make outbound calls and qualify opportunities.
• Create Growth Material Using Ektie: produce growth content and product demos.

Skills

Excellent verbal and written comm.

Cold-calling

Stakeholder communication

Business problem solving

SaaS product learning

Curiosity about AI & GTM

Product explanation

Creative storytelling

Product demo creation

Experimentation & learning

Independent ownership

AI-powered tools

Job description

Ektie is building an AI-native GTM platform where AI agents work together as a GTM team to research markets, identify opportunities, execute campaigns, engage prospects, manage pipeline and continuously learn from outcomes.

The platform brings together AI-powered Sales, Demand, RevOps and Creative capabilities so that businesses can run a continuously operating GTM motion rather than relying on disconnected tools and manual processes.

About the Role

We are looking for a GTM Associate to operate and oversee Ektie's own GTM motion.

This is not a conventional SDR, BDR or marketing role.

Ektie's AI agents are responsible for executing much of the repetitive GTM work. Your role is to oversee the motion, understand what is happening, make human decisions where required, improve the system, engage with prospects and create the product-led content that drives Ektie's growth.

You will work directly with Ektie's AI GTM team and use Ektie's own products every day.

You will also be one of the human faces of Ektie, speaking with prospects, making calls, understanding their problems, conducting product demonstrations and helping turn interest into opportunities.

A significant part of your role will be using Ektie Creative to create product demo videos and other growth material that showcases Ektie and its capabilities.

In short:

You will help Ektie sell itself, using Ektie.

What You Will Do

1. Operate Ektie's AI GTM Motion

You will:

• Monitor the activity and performance of Ektie's AI GTM team.
• Review prospecting, research, outreach, campaigns and pipeline activity.
• Intervene and make decisions where human judgment is required.
• Help improve instructions, workflows, campaigns and processes.
• Keep the GTM motion moving and ensure opportunities are not getting lost.
• Turn what we learn from the market into improvements to the GTM system.

You are not expected to manually perform every GTM task. Your job is to make the AI-powered GTM motion work.

2. Own the Human Layer of GTM

You will:

• Make outbound calls and speak directly with prospects.
• Follow up with prospects when human interaction is required.
• Understand the prospect's business, workflow and problems.
• Ask the right questions and identify genuine opportunities.
• Handle initial objections and conversations.
• Engage founders, business owners and decision-makers.
• Help qualified opportunities progress through the sales process.
• Capture useful market and customer feedback and feed it back into Ektie.

You should be comfortable picking up the phone and starting a conversation with someone who does not know Ektie yet.

3. Create Growth Material Using Ektie

You will continuously create material that helps Ektie grow. You do not need to be a professional video editor. We are not looking for someone who spends their time editing footage, that is handled by Ektie's own product.

What We're Looking For

Must Have

• Excellent verbal and written communication skills.
• Comfortable making cold calls.
• Comfortable speaking with founders, business owners and decision-makers.
• Strong ability to understand business problems and ask good questions.
• Ability to learn and understand a complex SaaS product quickly.
• Strong curiosity about AI, software and modern GTM.
• Ability to explain products and concepts clearly.
• Strong creative thinking and storytelling ability.
• Willingness to create product demo videos and other growth material.
• Comfortable experimenting and learning from results.
• Ability to work independently and take ownership.
• Comfortable working with AI-powered tools and systems.

Nice to Have

• Experience in SaaS sales, B2B sales, SDR, BDR, BDA or similar roles.
• Experience selling software or technology products.
• Experience with outbound prospecting.
• Experience with CRM, sales automation or marketing automation.
• Experience creating product demos or product-led content.
• Understanding of GTM, demand generation or growth.
• Experience working in an early-stage startup.