Growth Specialist- Navneet AI ( D2C)

Navneet Education; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Navneet Education is hiring for a Growth Marketing role focused on driving user acquisition and activation for NavneetAI. You will own paid and organic channels, design referral campaigns, and partner with agencies to hit CAC and quality targets.

Build measurement, run experiments, and own lifecycle marketing to optimize retention and revenue. The ideal candidate has 5-6 years in consumer growth within a fast-paced D2C or education-app space, with clear ownership of a funnel metric beyond mere

Qualifications

• 5-6 years of consumer growth experience in a fast-paced D2C or consumer-app environment with funnel ownership.

Responsibilities

• Own paid acquisition across Meta, Google and emerging channels; optimise CAC and install quality.
• Scale organic and owned acquisition: ASO, SEO, content-led traffic, referrals and school networks.
• Design referral, seeding and word-of-mouth programmes for parent-student-teacher growth.
• Set up attribution and measurement to trace every rupee to an activated user.
• Run channel-level economics: CAC, payback, and LTV:CAC by cohort/geography.
• Manage external agencies; brief targets, review spend and demand CAC/quality commitments.
• Lead growth experiments; backlog, sample-size logic and action-ready readouts.
• Own growth dashboard and weekly review across acquisition, activation, retention, revenue.

Skills

Growth strategy

Funnel ownership

A/B testing

Lifecycle marketing

Data analysis

Job description

Role & responsibilities

1. User Acquisition - Digital

• Own paid acquisition across Meta, Google (UAC/Search/YouTube) and emerging channels;drive down CAC while protecting install quality and downstream conversion.
• Build and scale organic and owned acquisition: ASO for Play Store and App Store, SEO and content-led traffic, referral and invite loops, and the school/teacher network as a distribution advantage.
• Design and run referral, seeding and word-of-mouth programmes suited to the parent studentteacher triangle.
• Set up and maintain attribution and measurement (MMP, UTM discipline, deep links,campaign taxonomy) so that every rupee is traceable to an activated user, not just an install.
• Run channel-level unit economics: blended and channel CAC, payback period, LTV:CAC by cohort and by geography.

2. Agency & Partner Management

• Be the single point of ownership for the external marketing agency - write the brief, set targets, review creative, audit spend, and hold the agency to CAC and quality commitments.
• Build and manage a creative pipeline: hooks, ad concepts, vernacular variants, and a testing calendar that keeps creative fatigue in check.
• Manage influencer, creator, education-community and content-partnership channels,including regional and vernacular creators.
• Coordinate with Navneet's existing distribution and trade marketing teams to convert offline reach - books, notebooks, retail, schools - into app acquisition.

3. Funnel Optimisation & Experimentation

• Analyse user behaviour from first touch to long-term loyalty; identify and fix drop-offs at every stage - install, registration, activation, habit formation, paywall, purchase, renewal.
• Design and run a continuous A/B testing programme across pricing and packaging,onboarding flows, paywall design and placement, trial mechanics and win-back offers.
• Maintain an experiment backlog with hypotheses, sample-size logic and readouts; kill losers fast, scale winners faster, and keep a written record of what we have learned.
• Own the growth dashboard and the weekly growth review: acquisition, activation, retention,conversion and revenue, reported cleanly enough for management to act on.

4. Lifecycle Marketing & Retention

• Execute targeted push notifications, email, WhatsApp and in-app messaging to drive activation, streaks, feature adoption and renewal.
• Build lifecycle journeys by cohort - new user, dormant, exam-season, exit-grade, lapsed subscriber - mapped to the academic calendar and board exam cycle.
• Reduce churn through onboarding redesign, habit triggers, and renewal and win-back campaigns; own D1/D7/D30 retention and subscription renewal rates.

5. Offline Growth & Community

• Plan and execute offline user engagement: parent and student meet-ups, school and society activations, exam-season camps, workshops, demo events and competitions.
• Build a repeatable playbook for offline events - objective, cost per attendee, conversion tracking - so that offline spend is measured with the same rigour as a Meta campaign.
• Seed and nurture user communities (WhatsApp groups, school ambassadors, teacher advocates) that create organic, low-CAC growth in our core geographies.

6. Consumer Insight & Research

• Run structured user research: focus group discussions, 1:1 user interviews, in-home and inschool observation, and quantitative surveys with students, parents and teachers.
• Convert research into decisions - translate what users say into pricing changes, positioning,feature prioritisation and creative direction.
• Build an always-on voice-of-customer loop: app reviews, support tickets, churn surveys,session recordings, NPS - synthesised into a monthly insight note the whole team reads.
• Own our understanding of willingness-to-pay: who pays, who does not, and precisely why.

7. Product Partnership

• Work with the product team to design habit loops - triggers, actions, variable rewards and investment - that make daily study on NavneetAI a routine rather than an intention.
• Co-own free-to-paid conversion: identify the moments of value, design the paywall and gating strategy, and shape which features sit free versus paid.
• Bring growth instrumentation into the product roadmap: event tracking plans, feature-level funnels, and in-product surfaces for experimentation.
• Sit in product prioritisation with evidence - cohort data and user research - and argue for what will move retention and revenue.

Preferred candidate profile

5-6 years of consumer growth experience in a fast-paced D2C or consumer-app environment, with clear ownership of a funnel metric - not just campaign execution.