Growth & Revenue

Kapiva; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Kapiva seeks a proactive, commercially minded leader to own the evolution of its digital store in Bengaluru. You will bridge customer behavior, business performance and digital experience, turning insights into action across product, tech, marketing and analytics.

The role demands high ownership, strong problem-solving, and the ability to influence without direct authority to deliver measurable improvements in conversion, AOV, revenue and LTV.

Qualifications

• The candidate shows exceptional critical thinking and structured problem-solving.
• A strong commercial understanding of digital commerce and customer journeys is essential.
• High ownership attitude with bias for action and accountability.
• Ability to influence across functions without direct authority.
• Comfort with ambiguity and ability to deliver clarity in complex problems.
• Customer-first mindset combined with business thinking.
• Data-driven approach to translate insights into action.

Responsibilities

• Own the overall quality, effectiveness and evolution of Kapiva’s D2C store experience.
• Ensure the customer journey is seamless, intuitive and commercially effective.
• Monitor customer behavior, funnel performance and identify gaps and friction.
• Identify what is broken and what should be improved for the ideal store experience.
• Balance immediate needs with long-term store improvements.
• Prioritize opportunities to improve Conversion, AOV, Revenue and LTV.
• Collaborate with Product, Tech, Marketing, Analytics, Creative and Business teams to drive outcomes.

Skills

Critical thinking

Commercial acumen

Ownership

Cross-functional influence

Job description

We are looking for a highly proactive, commercially minded critical thinker to own the evolution of Kapiva’s digital store. This role is about understanding what the customer and business need today, what the ideal store should look like, and what needs to change to get there. You will work across Product, Tech, Marketing, Analytics, Creative and Business teams to identify opportunities, prioritise them and drive them to impact.

This is a high-ownership role for someone who can connect customer behaviour, business performance and digital experience — and turn insights into action.

Key Responsibilities

1. Store Ownership — #1 Priority

• Own the overall quality, effectiveness and evolution of the D2C store experience.
• Ensure the customer journey is seamless, intuitive and commercially effective.
• Stay close to customer behaviour, funnel performance and store experience to identify gaps and friction.
• Proactively identify what is broken, what needs to improve and what the ideal store experience should look like.
• Balance immediate business needs with building a better long-term store experience.
• Identify and prioritise opportunities to improve Conversion, AOV, Revenue and LTV.
• Use data, customer behaviour and business context to understand where the biggest opportunities lie and why.
• Develop and evaluate new ideas, experiments and experience improvements based on potential business impact.
• Continuously challenge the status quo and look for ways to make the store more effective.

3. Cross-functional Leadership

• Work closely with Product, Tech, Marketing, Analytics, Creative and Business teams to turn priorities into outcomes.
• Create clarity on what needs to happen, why it matters and who needs to deliver it.
• Proactively identify dependencies, risks and gaps and ensure they are addressed.
• Drive initiatives through to closure and measurable impact, without things falling through the cracks.

What We’re Looking For

• Exceptional critical thinking and structured problem-solving.
• Strong commercial understanding of digital commerce and customer journeys.
• High ownership and a strong bias for action.
• Ability to work across functions and influence without direct authority.
• Comfortable with ambiguity and able to bring clarity to complex problems.
• Strong customer-first mindset combined with business thinking.
• Data-driven, with the ability to translate insights into actions.
• Experience in D2C, e-commerce, digital product, growth or CRO is preferred.

What Success Looks Like

The person in this role should consistently be able to answer:

What is happening? Why is it happening? What matters most? What should

we do now? And what should the ideal state look like?

Success means:

• A seamless and continuously improving store experience.
• Clear identification and prioritization of the highest-impact growth opportunities.
• Faster conversion of insights into meaningful improvements.
• Strong cross-functional execution with clear ownership and closure.
• Measurable improvement in Conversion, AOV, Revenue and LTV.