Growth Product Manager (Retention & Activation)

Arc Dev; India; On-site; INR 150,000 - 220,000; Part time

Job summary

Arc Dev is seeking a senior product/growth lead for its India-based social commerce initiative. You will audit onboarding journeys, design habit-forming flows, and connect growth funnels to onboarding to drive repeat purchases.

You’ll run rapid experiments and lightweight prototypes, with the in-house team taking over successful efforts. Expect close collaboration with the CEO/CMO and engineering lead to unblock the roadmap.

Qualifications

• Senior product or growth lead in consumer mobile apps with proven retention/engagement improvements.
• Experience in gaming, group buying/social commerce, or e-commerce.
• Strong understanding of consumer psychology and habit loops.
• Hands-on in building quick experiments and prototypes.
• Able to work autonomously and deliver within weeks.

Responsibilities

• Audit current new-user journeys to identify activation drop-offs.
• Design and redesign user journeys to build habits and drive repeat purchases.
• Link growth marketing funnels to onboarding for correct journey placement.
• Run fast experiments and lightweight prototypes (AI tools welcome).
• Collaborate directly with the CEO/CMO and the engineering lead.

Skills

Growth experience

Product management

Consumer psychology

Experimentation

Autonomy

Job description

Client is an India-based social commerce app. Acquisition is working, but new users don't stick around or keep buying. You'll be brought in for a focused, short engagement to unblock this part of the product roadmap.

What you'll do

• Audit current new-user journeys and find where activation and retention drop off
• Design and redesign user journeys that build habits and drive repeat purchases
• Connect growth marketing funnels to onboarding, so acquired users land in the right journeys
• Run fast experiments, including building lightweight prototypes and features (AI-assisted tools welcome). These are for testing, not production. The in-house tech team takes over what works.
• Work directly with the CEO/CMO and alongside the engineering lead

Success metrics

• New-user retention at Day 5, Day 15 and two weeks
• Repeat buying behaviour among new users

Requirements

• Senior product or growth experience in consumer mobile apps, with proven results improving retention and engagement
• Background in at least one of: gaming, group buying/social commerce, e-commerce
• Strong grasp of consumer psychology and habit formation (loops, triggers, rewards)
• Hands-on enough to build and ship quick experiments yourself
• Comfortable working autonomously and delivering within weeks

Nice to have

• Experience with Indian consumers or similar emerging markets
• Has done short, intervention-style or fractional growth engagements before
• Engineering lead
• CEO/CMO
• Final shortlist may include a call with the investor

Extension potential: Strong performers may be engaged for periodic growth projects after the initial contract.