Growth Product Manager

shopflo; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Shopflo is hiring a Growth Product Manager to lead growth initiatives across checkout and post-purchase journeys for D2C brands. You will work at the intersection of product, data, and engineering to identify opportunities, run experiments, and ship high-impact features that improve GMV, conversion, AOV, and retention.

The role emphasizes execution, data-driven decision making, and close collaboration with engineering and design to ensure scalable growth and merchant value.

Qualifications

• 2–4 years of experience in Product, Growth, or Business Analysis.
• Strong understanding of conversion funnels and growth levers in D2C/e-commerce.
• Hands-on experience with engineering teams and data-driven decision making.
• Familiarity with analytics tools and experimentation frameworks.

Responsibilities

• Define and drive growth roadmap for checkout, payments, and post-purchase experiences.
• Analyze funnel metrics, plan experiments, and support feature rollouts with data insights.
• Collaborate closely with engineering, design, marketing, and merchant teams.
• Own user stories, monitor post-release quality, and refine growth features.

Skills

Growth strategy

Cross-functional collaboration

Data analysis

Experimentation

Tools

Mixpanel

Amplitude

GA

Job description

Why Shopflo

Shopflo started with a simple belief - checkout is the most under-innovated part of e-commerce. We built India’s checkout-as-a-service platform for D2C brands, helping over 1,000 merchants improve conversion rates, reduce fraud in COD orders, and deliver a seamless buying experience. Brands like Dot & Key, Nestasia, and The Sleep Company trust us to run their checkout.

In 2026, we were acquired by Pine Labs - one of India’s most established fintech infrastructure companies. That means we now have the distribution, merchant relationships, and resources of a large fintech, while continuing to operate with the pace and ownership culture of a product team.

Startup DNA. Enterprise backing. Real product. Real traction.

The Role

The Growth PM at Shopflo will support and drive product-led growth initiatives across the checkout and post-purchase journey. This role focuses on improving merchant revenue outcomes by optimizing acquisition-to-conversion flows, reducing drop-offs, increasing prepaid share, and improving repeat behavior.

You will work at the intersection of product, data, and engineering, helping identify growth opportunities, run experiments, and ship high-quality features that directly impact GMV, conversion rate, AOV, and retention for D2C brands.

This role is execution-heavy, data-driven, and deeply collaborative with engineering.

What You Will Do

Growth Strategy & Execution

• Support the growth roadmap across checkout, payments, upsells, RTO reduction, and post-purchase experiences.
• Identify opportunities to improve conversion rate, prepaid share, AOV, repeat purchases, and merchant revenue.
• Translate customer insights, merchant feedback, and data signals into clear product requirements.
• Help prioritize the growth backlog based on impact, effort, and business value.

Data Analysis & Experimentation

• Track and analyze key growth metrics such as conversion rate, funnel drop-offs, AOV, prepaid vs COD mix, repeat rate, and feature adoption.
• Identify bottlenecks in the checkout funnel and propose structured solutions.
• Plan and support A/B tests and growth experiments in collaboration with engineering and design.
• Build dashboards and synthesize insights to drive decisions across teams.

Cross-functional Collaboration

• Work closely with engineering on sprint planning, execution, and release velocity.
• Partner with design to ensure growth features improve both performance and user experience.
• Collaborate with marketing, solutions, and merchant-facing teams to align product initiatives with business goals.
• Support smooth execution of launches, experiments, and feature rollouts.

Product Quality & Lifecycle Management

• Own detailed user stories and acceptance criteria to ensure engineering-ready specs.
• Monitor product quality post-release, track bugs and regressions, and drive improvements.
• Gather feedback from merchants and internal stakeholders to continuously refine growth features.
• Ensure timely releases with strong quality benchmarks.

What We’re Looking For

• 2–4 years of experience in Product, Growth, or Business Analysis
• Strong understanding of conversion funnels, customer journeys, and growth levers in D2C/e-commerce.
• Hands-on experience working closely with engineering teams.
• Exposure to analytics tools (Mixpanel, Amplitude, GA, etc.) and experimentation frameworks.
• Strong analytical mindset with comfort working with data.
• Ability to operate in a fast-paced, high-ownership environment.
• Clear communication skills and ability to work cross-functionally.