Growth Marketing Specialist

Lascade; Ernakulam; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Lascade is seeking a Growth Marketing Specialist in India to explore, test, and scale growth opportunities across our software product portfolio. You’ll run experiments across digital channels, analyze results, and collaborate with Product, Engineering, Design, Content, and Performance Marketing teams to drive measurable growth.

You should enjoy turning ideas into data-backed actions, be curious, and comfortable working in a fast-paced startup environment with ownership and rapid iteration.

Qualifications

• 2–5 years of experience in Growth Marketing, Product Marketing, Digital Marketing, or Startup Growth.
• Strong curiosity and a passion for continuous learning.
• Experience running growth experiments and analyzing results.
• Strong analytical and problem-solving skills.
• Ability to think creatively while making data-driven decisions.
• Excellent communication and collaboration skills.
• Entrepreneurial mindset with high ownership.
• Ability to execute ideas quickly and learn from results.

Responsibilities

• Research and identify new growth opportunities across digital channels and platforms.
• Continuously discover innovative ways to acquire users and grow products.
• Design, execute, and measure growth experiments across multiple products.
• Identify emerging marketing trends, AI tools, communities, and technologies before competitors.
• Build creative acquisition strategies beyond traditional paid advertising.
• Launch referral programs, viral campaigns, partnerships, community initiatives, and product-led growth experiments.
• Collaborate with Product, Engineering, Design, Content, and Performance Marketing teams to implement growth ideas.
• Analyze experiment results and recommend whether to scale, improve, or discontinue initiatives.
• Monitor competitors and identify opportunities to differentiate Lcascade products.
• Research new business opportunities, growth channels, and product ideas.
• Stay updated with the latest developments in AI, marketing, SEO, social media, and digital products.

Skills

Growth Marketing

Product Marketing

Digital Marketing

Tools

SEO

Marketing Automation

AI Tools

Job description

Lascade is looking for a creative and execution-focused Growth Marketing Specialist to help us discover, test, and scale new growth opportunities across our portfolio of software products.

We’re building AI-powered tools, mobile applications, travel technology, subscription products, and digital services. We’re looking for someone who is constantly exploring new ideas, experimenting with emerging platforms, and finding creative ways to acquire users and grow our products.

If you’re naturally curious, love experimenting, and enjoy turning ideas into measurable business growth, we’d love to hear from you.

What You’ll Do

• Research and identify new growth opportunities across digital channels and platforms.
• Continuously discover innovative ways to acquire users and grow products.
• Design, execute, and measure growth experiments across multiple products.
• Identify emerging marketing trends, AI tools, communities, and technologies before competitors.
• Build creative acquisition strategies beyond traditional paid advertising.
• Launch referral programs, viral campaigns, partnerships, community initiatives, and product-led growth experiments.
• Collaborate with Product, Engineering, Design, Content, and Performance Marketing teams to implement growth ideas.
• Analyze experiment results and recommend whether to scale, improve, or discontinue initiatives.
• Monitor competitors and identify opportunities to differentiate Lcascade products.
• Research new business opportunities, growth channels, and product ideas.
• Stay updated with the latest developments in AI, marketing, SEO, social media, and digital products.

What We’re Looking For

• 2–5 years of experience in Growth Marketing, Product Marketing, Digital Marketing, or Startup Growth.
• Strong curiosity and a passion for continuous learning.
• Experience running growth experiments and analyzing results.
• Strong analytical and problem-solving skills.
• Ability to think creatively while making data-driven decisions.
• Excellent communication and collaboration skills.
• Entrepreneurial mindset with high ownership.
• Ability to execute ideas quickly and learn from results.

Nice to Have

• Experience growing SaaS products, mobile apps, or subscription-based businesses.
• Experience with SEO, Performance Marketing, Social Media, or Product Growth.
• Familiarity with AI tools and marketing automation.
• Experience launching products or startup initiatives.
• Basic understanding of analytics, user behaviour, and conversion optimization.