Growth Marketing Manager: Funnels and Automation

TNS Fem Health; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Femly is seeking a Growth Marketing Manager to architect scalable funnels, automate customer journeys, and drive acquisition and retention across the lifecycle. You will integrate marketing and technology, crafting data-driven campaigns and landing pages that convert visitors into enrolled customers.

The role emphasizes hands-on execution and strategic oversight in a fast-paced health-wellness context. Your work will bridge marketing, content, design, data, and technology to deliver measurable

Qualifications

• 36 years of experience in growth marketing, lifecycle marketing, marketing automation, or funnel optimization.
• Proven experience building and optimizing marketing funnels beyond simply running paid advertising campaigns.
• Strong understanding of the complete customer journey, from acquisition to retention.
• Experience with landing pages, automation workflows, CRM integrations, and performance tracking.
• Ability to translate customer insights into effective creative strategies and marketing campaigns.
• Strong analytical skills, problem-solving ability, and a test-and-learn mindset.
• Ability to independently develop and execute strategies while collaborating with sales, creative, content, and technology teams.
• Experience in D2C, healthcare, women's health, wellness, or subscription-based businesses is an added advantage.

Responsibilities

• Develop and execute growth strategies focused on lead generation, customer acquisition, conversion, and retention.
• Build and optimize end-to-end marketing funnels, from lead capture to enrollment.
• Identify customer journey drop-offs and implement strategies to improve conversions.
• Experiment with new acquisition channels, referral programs, lead magnets, and growth initiatives.
• Create data-driven creative strategies for ads, videos, and landing pages.
• Collaborate with design, content, video, and performance marketing teams to improve campaigns.
• Test hooks, messaging, offers, formats, and CTAs to improve lead quality and conversions.
• Build automated customer journeys across email, WhatsApp, SMS, and other channels.
• Set up workflows for nurture, reminders, and reactivation; integrate landing pages and CRM.
• Track metrics and build dashboards to measure growth initiatives and ROI.
• Partner with sales/ops to tie marketing performance to enrollments and revenue.

Skills

growth marketing

lifecycle marketing

marketing automation

funnel optimization

landing pages

automation workflows

CRM integrations

analytics

test-and-learn mindset

cross-functional collaboration

Tools

Pabbly Connect

MoEngage

CleverTap

ActiveCampaign

WATI

Job description

Growth Marketing Manager: Funnels and Automation

About Femly

Femly is a women's health and wellness brand focused on helping women achieve their health goals through expert-led nutrition and personalized wellness solutions. We are looking for a growth-oriented marketer who can build scalable acquisition and retention systems to drive business growth.

Role Overview

We are looking for a strategic and hands-on Growth Marketing Manager who can go beyond traditional performance marketing to build and optimize the entire customer acquisition and retention journey.

This role is not limited to running paid campaigns or managing advertising budgets. You will be responsible for identifying new growth opportunities, designing innovative marketing funnels, developing creative strategies that drive conversions, optimizing landing pages, building automated customer journeys, and implementing retention strategies that improve customer lifetime value.

The ideal candidate combines strategic thinking with strong execution skills and understands how to connect marketing, technology, data, content, and customer experience to drive measurable business.

Key Responsibilities

Growth Strategy & Funnel Development

• 1) Develop and execute growth strategies focused on lead generation, customer acquisition, conversion, and retention.
• 2) Build and optimize end-to-end marketing funnels, from lead capture and nurturing to consultation booking and customer enrollment.
• 3) Identify customer journey drop-offs and implement strategies to improve conversion rates.
• 4) Experiment with new acquisition channels, referral programs, lead magnets, and growth initiatives.

Creative Strategy & Campaign Planning

• 1) Develop data-driven creative strategies based on customer pain points, motivations, and behavioral insights.
• 2) Create briefs for ad creatives, videos, landing pages, email campaigns, and WhatsApp communication.
• 3) Collaborate with design, content, video, and performance marketing teams to improve campaign effectiveness.
• 4) Test different hooks, messaging, offers, formats, and CTAs to improve lead quality and conversions.

Landing Pages & Conversion Optimization

• 1) Build, launch, and optimize landing pages for different campaigns, customer segments, and marketing funnels.
• 2) Track visitor behavior, lead quality, conversion rates, and drop-off points.
• 3) Conduct A/B testing on page layouts, messaging, forms, offers, and CTAs.
• 4) Ensure accurate tracking of campaign performance and conversion events.

Marketing Automation & Customer Journey Management

• 1) Build automated customer journeys across email, WhatsApp, SMS, and other communication channels.
• 2) Set up workflows for lead nurturing, follow-ups, consultation reminders, abandoned journeys, onboarding, and reactivation.
• 3) Integrate landing pages, CRM systems, and marketing automation platforms to ensure smooth data flow.
• 4) Use customer segmentation, lifecycle stages, and behavioral triggers to deliver personalized communication.
• 5) Automate repetitive processes to improve efficiency and reduce lead leakage.

Analytics & Growth Experimentation

• 1) Track key metrics across acquisition, conversion, retention, and revenue.
• 2) Monitor lead quality, customer acquisition cost (CAC), funnel conversion rates, and campaign performance.
• 3) Build dashboards and reports to identify bottlenecks and measure growth initiatives.
• 4) Run structured experiments, evaluate results, and scale successful strategies.
• 5) Collaborate with sales and operations teams to connect marketing performance with actual enrollments and revenue.

Technical Skills & Tools

Marketing Automation: Pabbly Connect, MoEngage, CleverTap, ActiveCampaign, WATI, or similar platforms.

Funnels & Landing Pages: Landing page builders, lead capture workflows, funnel analytics, A/B testing, and conversion rate optimization.

Analytics & Tracking: Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, UTM tracking, attribution, and dashboards.

CRM & Integrations: CRM workflows, Zapier, Make, API/webhook integrations, and automated email, WhatsApp, and SMS communication.

Hands-on expertise with every listed tool is not mandatory. Strong practical knowledge of marketing automation, integrations, funnel building, and customer journey design is essential.

What We Are Looking For

• 1) 36 years of experience in growth marketing, lifecycle marketing, marketing automation, or funnel optimization.
• 2) Proven experience building and optimizing marketing funnels beyond simply running paid advertising campaigns.
• 3) Strong understanding of the complete customer journey, from acquisition and conversion to retention.
• 4) Practical experience with landing pages, automation workflows, CRM integrations, and performance tracking.
• 5) Ability to translate customer insights into effective creative strategies and marketing campaigns.
• 6) Strong analytical skills, problem-solving ability, and a test-and-learn mindset.
• 7) Ability to independently develop and execute strategies while collaborating with sales, creative, content, and technology teams.
• 8) Experience in D2C, healthcare, women's health, wellness, or subscription-based businesses is an added advantage.