Growth Marketing Manager

Antimatter Fitness Studio; Jaipur; On-site; INR 850,000 - 1,300,000; Full time

Job summary

Antimatter Fitness Studio in Jaipur seeks a Growth Marketing Manager to own growth for our fitness clubs, manage the agency, CRM, and WhatsApp follow-ups, and drive qualified leads, trials, memberships, and renewals. You will also coordinate marketing for other ventures and help pre-launch a wellness club, with a strong hands-on approach to ads, tracking, and reporting.

The role requires 4–7 years of growth marketing experience, proficiency in Meta/Google ads, CRM automation, and a data-driven

Qualifications

• 4–7 years of experience in performance or growth marketing with 2+ years owning lead/sales targets.
• Hands-on Meta Ads experience with campaign structure, lead forms, Pixel, and Conversions API; fluency in Google Ads and GA4.
• Experience managing an agency or freelancers against KPIs.
• Experience administering a CRM and building simple automations using Make, Zapier, or Zoho Flow.
• Strong spreadsheet skills and comfort with funnels and CAC.

Responsibilities

• Own the monthly marketing plan and calendar for Antimatter and All Starr, approved by the founder.
• Manage the agency with scope, weekly check-ins, feedback, and monthly scorecards.
• Audit Meta and Google campaigns daily for spend, lead quality, and cost per lead; test new creatives monthly.
• Run joint campaigns, referrals, and local promotions across both clubs.
• Coordinate lead follow-up with club managers and optimize trial-to-member conversions.
• Run retention and renewal journeys on WhatsApp for existing members.

Skills

Growth marketing

Meta Ads

Google Ads

CRM automation

Zoho CRM

Data analytics

Hindi & English

Tools

Meta Ads Manager

GA4

Looker Studio

AiSensy

Zapier/Make

Job description

Location: Jaipur, Rajasthan (On-site, with travel to club locations)

Growth Marketing Manager

Employment Type: Full-time

Compensation: ₹8.5–13 LPA + Performance Bonus

About Us

We are a founder-led group in Jaipur running premium fitness clubs (Antimatter and All Starr Club), an apparel export business, a D2C fashion brand, and new wellness and consumer brands in development.

You will be our first dedicated marketing hire and will build the system our marketing runs on.

About the Role

You will own growth for our fitness clubs, focusing on generating more qualified leads, increasing trials, driving memberships and renewals, and lowering the cost per member.

You will manage our agency, run our CRM and WhatsApp follow-ups, ensure accurate tracking, and report performance numbers every week.

You will also coordinate marketing for our other businesses at a lighter level and help prepare the pre-launch of our new wellness club.

This is a hands-on role. You will set priorities and manage partners, but you will also work directly in Ads Manager, fix broken workflows, and build weekly reports yourself.

Key Roles & Responsibilities

1. Growth Marketing for Fitness Clubs (Approximately 70% of your time)

• Own the monthly marketing plan and calendar for Antimatter and All Starr, approved by the founder.
• Manage the agency, including written scope, weekly check-ins, creative feedback, and monthly scorecards.
• Audit Meta and Google campaigns daily for spend, cost per lead, and lead quality; push for new creative tests every month.
• Run joint campaigns, referral programmes, and local promotions across both clubs.
• Work with club managers on lead follow-up, response time, trial booking, and trial-to-member conversion.
• Run retention and renewal journeys on WhatsApp for existing members.
• Plan and run the pre-launch waitlist and community-building activities for our new wellness club.
• Direct our in-house creative content studio's experiments and decide which content goes to brand pages and ads.

2. Systems, Tracking & Reporting

• Administer Zoho CRM, including lead stages, source tagging, assignment rules, and data quality.
• Maintain lead-routing and follow-up automations (Make or similar) and AiSensy WhatsApp sequences, including template approvals and consent records.
• Keep Meta Pixel, Conversions API, GA4, and UTM tracking accurate.
• Publish a weekly dashboard every Monday and a one-page monthly summary for the founder.

3. Portfolio Coordination (Approximately 20% of your time)

• Hold a fortnightly check-in with the creative team on the export and D2C brands, covering the content calendar, quality, and a simple performance review.
• Support the export sales team with buyer prospect lists and CRM setup.
• Prepare a basic D2C test plan and tracking checklist for our fashion brand, ready for when the ad budget is approved.

Your First 90 Days

Days 1–30

• Audit agency deliverables, ad accounts, CRM data, and lead follow-up at each club.
• Establish baselines for cost per lead, trial rate, and conversion.

Days 31–60

• Take over the new lead-routing and WhatsApp workflows from the implementation partner.
• Launch the first weekly dashboard.
• Run a joint campaign across both clubs.

Days 61–90

• Present an agency 90-day review.
• Propose budget reallocation.
• Present the wellness club pre‑launch plan.

How We Will Measure Your Performance

• Cost per qualified lead and per new member: Improving against your first six-week baseline.
• New memberships and renewals: Growing month on month from marketing-sourced leads.
• Lead source and campaign tracking: 100% of leads tagged.
• First response time: Under 15 minutes during working hours.
• Weekly reporting: Dashboard published every Monday by 11 AM.
• Agency delivery: Agreed scope delivered on time, with new creative tests every month.
• Wellness club pre‑launch: Waitlist targets agreed with the founder.

Decision-Making Authority

You will approve routine content and campaigns, shift up to 15% of a club's monthly ad budget between campaigns, and manage freelancers within approved budgets.

Positioning, budget increases, agency contracts, pricing offers, and sensitive communications will require the founder's approval.

What We're Looking For

Must Have

• 4–7 years of experience in performance or growth marketing, with at least 2 years owning lead or sales targets.
• Hands‑on Meta Ads experience, including campaign structure, lead forms, Pixel, and Conversions API, along with working knowledge of Google Ads and GA4.
• Experience managing an agency or freelancers against KPIs.
• Experience administering a CRM and building simple automations using Make, Zapier, Pabbly, or Zoho Flow.
• Strong spreadsheet skills and comfort working with funnels and cost per acquisition.
• Good creative judgement, including the ability to brief a shoot and provide useful feedback on a reel or ad.
• An organised and reliable approach, with the ability to follow through without being chased.

Good to Have

• Marketing experience in gyms, fitness studios, wellness, hospitality, or other local membership businesses.
• Experience with Zoho CRM and a WhatsApp Business API tool such as AiSensy.
• Experience with Looker Studio dashboards and practical use of AI tools for copywriting and reporting.
• Exposure to D2C e‑commerce or B2B marketing.
• Fluency in Hindi and English.

This Role Is Not for You If…

You want to lead a large team, prefer strategy without hands‑on work, or are only interested in content and social media metrics.

Compensation & Growth

• Fixed Compensation: ₹8.5–13 lakh per annum, depending on experience.
• Performance Bonus: Quarterly bonus of up to 10% of fixed pay, tied to membership growth and cost per member.
• Probation: Three months, with agreed 90‑day goals.
• Career Growth: A clear path to Head of Marketing as the portfolio grows.

Hiring Process

• 20‑minute screening call
• Practical case (maximum 3 hours): Analyse anonymised data from one club's ads and leads, identify the biggest problem, propose fixes, and outline the lead follow‑up workflow you would implement.
• Case discussion with the founder (60 minutes): Includes a live walkthrough of a Meta Ads account you have managed.
• Meeting with a club manager
• Reference check

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