Growth Marketing Manager

CausalFunnel Inc.; India; Presencial; INR 500.000 - 800.000; Jornada completa

Descripción de la vacante

CausalFunnel Inc. is seeking a Growth Marketing Associate who blends engineering, business and marketing to drive revenue and customer growth. You will work with the CEO to identify opportunities, run experiments and optimize acquisition, retention and profitability.

You will lead email lifecycle campaigns, SEO/CRO initiatives and technical marketing efforts, collaborating with engineers and the growth team to ship experiments and measure impact.

Formación

• Proven ability to generate revenue through email campaigns.
• Experience scaling a D2C/ecommerce brand.
• Strong Shopify/WordPress experience.
• Experience building marketing automation or AI-powered workflows.

Responsabilidades

• Develop and execute marketing and growth strategy across organic, paid, content, email, partnerships and other channels.
• Identify new audience segments and opportunities to grow qualified traffic and leads.
• Craft positioning, messaging and campaigns that resonate with target customers.
• Build and optimize the funnel from awareness to conversion.
• Continuously test channels, messaging and offers to improve ROI and leads.

Conocimientos

Growth marketing

A/B testing

Analytics

Content marketing

Data analysis

Herramientas

Klaviyo

HubSpot

Mailchimp

Shopify

WordPress

GA4

Google Tag Manager

AI tools

Descripción del empleo

About the role

We are looking for a Growth Marketing Associate who combines engineering, business, marketing, ecommerce, analytics, and business development and can take ownership of measurable business outcomes. You will work directly with the CEO and founding team to identify growth opportunities, develop strategies, run experiments, and drive revenue, customer acquisition, retention, and profitability.

What you will do:

• Develop and execute CausalFunnel's marketing and growth strategy across organic, paid, content, email, partnerships and other digital channels.
• Identify new audience segments, channels and marketing opportunities to increase qualified traffic, leads and customers.
• Develop compelling positioning, messaging, campaigns and content that resonate with target customers.
• Build and optimize the marketing funnel from awareness → traffic → lead → demo/trial → customer.
• Continuously test channels, messaging, offers and campaigns to improve reach, engagement, lead generation and conversion.
• Analyze channel performance and marketing ROI to determine where to increase or reduce investment.

2. Email, Webinar & Lifecycle Management

• Develop and optimize email acquisition, nurturing, retention and reactivation campaigns.
• Build automated workflows including welcome, abandoned-cart, post-purchase and upsell campaigns.
• Use segmentation, personalization and A/B testing to improve performance.
• Experience with Klaviyo, HubSpot, Mailchimp or similar platforms is expected.

We want someone who has generated measurable revenue through email, not simply managed an email platform.

3. SEO, CRO & Website Growth

• Increase organic traffic and qualified leads through SEO and content strategies.
• Analyze landing pages and conversion funnels and identify bottlenecks.
• Execute A/B tests and improve website messaging, UX, CTAs and offers.
• Use analytics and behavioral data to identify and eliminate revenue leaks.

4. Technical Marketing

• Experience with APIs, webhooks, GA4, Google Tag Manager and data analysis.
• Experience with Shopify, WordPress, marketing automation and AI tools.
• Able to code, understand how websites work and work effectively with engineers.

You don't need to be a full-time engineer, but you must be technically hands-on.

You will stand out if you have:

• Significantly scaled a D2C/ecommerce brand.
• Improved revenue or profitability of a marketing-driven business.
• Strong Shopify, WordPress, Klaviyo or HubSpot experience.
• Google Ads, Meta Ads, technical SEO and CRO experience.
• Experience building marketing automation, AI-powered workflows or internal tools.
• Experience working at a digital marketing agency.

Why you will love it here

We know that great work comes from great teams. This is an amazing opportunity to be part of a silicon-valley high-growth startup with a fast-paced environment. We are building the world’s best AI platform for growth optimization with deep expertise, proven technology, and great market traction.