Growth Marketing Manager

The Reliable Jobs; Gurugram District; Hybrid; INR 2,500,000 - 4,500,000; Full time

Job summary

The Reliable Jobs is seeking a growth marketing leader to navigate market-entry in India and beyond, owning 0-to-1 to 1-to-10 growth across geographies.

You will build and lead a lean team, own budgets, and implement a rigorous attribution framework to ensure every rupee spent contributes to scalable growth.

Qualifications

• Experience launching and scaling a consumer tech/AI product in a market whose language you do not speak (1–2 years).
• Experience in 0-to-1 or 1-to-10 stage startups.
• Hands-on ownership of Meta, Google, and TikTok marketing at meaningful scale.
• Experience working with organic growth marketers and UGC through creators and influencers.
• Experience managing a team of performance and organic marketers.
• A data-first approach — comfortable owning attribution metrics such as LTV/CAC, ROAS, CPI/CPM, and TOMA.

Responsibilities

• Market-entry playbook — develop a point of view on what already works in English-learning content in each market, and build market-specific playbooks through iterative learning.
• Budget allocation — own the marketing budget and ROAS performance across geographies.
• Team building — build a lean team of performance and organic marketers, plus marketing ops, to support the roadmap and execution.
• Attribution and measurement — build the attribution infrastructure and incrementality testing framework, ensuring every rupee of spend is traceable.
• Agency and partner relationships — hire local partners or full-time hires in specific markets and own those relationships, with international travel as needed.

Skills

Market-entry strategy

Budget management

Team building

Attribution & measurement

Agency & partnerships

Performance marketing

UGC & creators

LTV/CAC

CPI/CPM

Growth marketing

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Experience: 3–5 years in growth marketing, including 1–2 years in markets outside India

Location: Gurugram / Hybrid

Reports to: GM, International Markets

The role

The client is a leading Consumer AI Edtech startup, building a GenAI-powered English-speaking app that helps millions of users across Tier 1, 2, and 3 Indian cities build spoken English confidence through real-time AI conversations. They are backed by $20M.

This is a true 0-to-1 mandate. There is no existing international playbook, agency roster, creator network, or brand recognition in any of these markets — you will build all of it.

What you'll own

• – Market-entry playbook — develop a point of view on what already works in English-learning content in each market, and build market-specific playbooks through iterative learning.
• – Budget allocation — own the marketing budget and ROAS performance across geographies.
• – Team building — build a lean team of performance and organic marketers, plus marketing ops, to support the roadmap and execution.
• – Attribution and measurement — build the attribution infrastructure and incrementality testing framework, ensuring every rupee of spend is traceable.
• – Agency and partner relationships — hire local partners or full-time hires in specific markets and own those relationships, with international travel as needed.

What we're looking for

• – Must-have — experience launching and scaling a consumer tech/AI product in a market whose language you do not speak (1–2 years minimum). Edtech or Consumer AI experience is a plus.
• – Experience in 0-to-1 or 1-to-10 stage, early- or growth-stage startups.
• – Hands‑on ownership of Meta, Google, and TikTok marketing at meaningful scale.
• – Experience working with organic growth marketers and UGC through creators and influencers.
• – Experience managing a team of performance and organic marketers.
• – A data‑first approach — comfortable owning attribution metrics such as LTV/CAC, ROAS, CPI/CPM, and TOMA.