Growth / Marketing Lead

InGoodHands; Bengaluru; Vor Ort; INR 3.000.000 - 4.500.000; Vollzeit

Zusammenfassung

InGoodHands, a Bengaluru-based startup focused on medically supervised weight loss and metabolic health, is seeking a growth-focused leader to own end-to-end growth from first impression to loyal customer. You will manage paid acquisition efforts starting with Meta and expanding to Google and beyond.

We value data-driven thinkers who can build dashboards, test relentlessly, and optimize CAC, conversion rates, and lifetime value.

Qualifikationen

• 2–5 years in growth at a startup, agency, or own venture.
• Strong analytical mindset and data-driven decision making.
• Experience managing real budgets and running experiments.
• Ability to identify and fix funnel leaks with cross-functional teams.
• Comfort with fast-paced, scrappy startup environment.
• Health/wellness or healthcare growth experience is a plus.

Aufgaben

• Own end-to-end growth strategy from awareness to referral.
• Plan, run and scale paid acquisition on Meta and Google.
• Build new channels: partnerships, referrals, WhatsApp, community, and organic.
• Collaborate with content to turn content into a growth engine.
• Create dashboards and test cadence; track CAC, conversions, LTV.
• Identify leaks between lead, consult, and paying patient, and fix them.
• Work with founders to ship ideas quickly.

Kenntnisse

Growth marketing

Data-driven

Budget management

Experimentation

Analytics

Funnel optimization

Cross-functional collaboration

Tools

Meta Ads Manager

Google Ads

WhatsApp for Business

Jobbeschreibung

Who we are

InGoodHands is a early-stage, funded startup in Bangalore making medically supervised weight loss and metabolic health care accessible to India.

India is in the middle of a metabolic health crisis, and most people who need real care either don’t know it exists or don’t trust it yet. We’re here to change that.

What you’ll do

You’ll own growth end to end, from the first time someone sees us to the day they bring a friend along.

You’ll run and scale paid acquisition, starting with Meta and then Google and beyond.

You’ll build the channels we don’t have yet: partnerships, referrals, WhatsApp, community and organic.

You’ll work with our content lead to turn content into a growth engine rather than just a feed.

You’ll build our dashboards and the habit of testing every week. You’ll know our CAC, conversion rates and LTV better than anyone, and you’ll use them to decide where the next rupee goes.

You’ll find the leaks between lead, consult and paying patient, and fix them with the team.

You’ll work closely with me and our tech and ops co-founders, so your ideas ship in days, not quarters.

You’ve spent the last 2–5 years in growth, at a startup, at an agency, or running your own.

You’re deeply data-driven.

You’re also creative enough to know that the right hook often beats the right bid.

You’ve owned real budgets, run real experiments, and can tell us what you learned, especially from what failed.

You’re scrappy, you move fast, and you get a bit too excited when a funnel finally clicks.

Experience in health, wellness or healthcare growth is a big plus. You’ll understand how trust, compliance and long decision cycles change the playbook

What you get

A seat at the table from day one, working directly with the founders. You’ll build growth from near zero and own real decisions, knowing every number you move is someone getting healthier.