Growth Marketing Intern

FruitBowl Digital; Mumbai; On-site; INR 167,000 - 279,000; Full time

Job summary

FruitBowl Digital seeks a Performance / Growth Marketing / PPC Intern to support planning, execution, and optimization of paid campaigns across Google, Meta, LinkedIn, and other platforms. You will work with senior paid media specialists on live client accounts spanning lead generation, e-commerce, and brand campaigns.

If you enjoy data, dashboards, A/B tests, and watching CAC curves improve, this role is for you. This paid internship offers mentorship and real campaign exposure.

Qualifications

• Pursuing or recently completed a Bachelor's / Master's degree in Marketing, Business, Economics, Statistics, or a related field.
• MBA candidates are welcome.
• Strong numerical and analytical abilities.
• Proficient in Excel / Google Sheets.

Responsibilities

• Assist in planning, setup, and optimization of paid campaigns.
• Build campaign structures including ad groups, audiences, placements, and variants.
• Implement UTM tagging and conversion tracking.
• Conduct keyword research and audience segmentation.
• Monitor performance daily and flag anomalies (CPC, CAC, ROAS).
• Coordinate with design for ad creatives and landing pages.
• Build weekly/monthly dashboards and provide insights.

Skills

Communication

Numerical literacy

Attention to detail

Campaign reasoning

Education

Bachelor's or Master's in Marketing/Business/Economics/Statistics or related field

MBA candidates welcome

Tools

Excel/Google Sheets

Job description

Role Overview

We are hiring a Performance / Growth Marketing / PPC Intern to support the planning, execution, and optimization of paid campaigns across Google, Meta, LinkedIn, and other performance channels. You will work alongside senior paid media specialists on live client accounts spanning lead generation, e-commerce, and brand campaigns building real campaign skills from day one.

Role Overview

We are hiring a Performance / Growth Marketing / PPC Intern to support the planning, execution, and optimization of paid campaigns across Google, Meta, LinkedIn, and other performance channels. You will work alongside senior paid media specialists on live client accounts spanning lead generation, e-commerce, and brand campaigns building real campaign skills from day one. If you enjoy data, dashboards, A/B tests, and the satisfaction of watching a CAC curve bend in the right direction, this role is for you.

Key ResponsibilitiesCampaign Setup & Execution

• Assist in setting up and launching campaigns on Google Ads (Search, Display, PMAX, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads, and other platforms as required.
• Build campaign structures including ad groups, audiences, placements, ad copy, and creative variants.
• Implement UTM tagging, conversion tracking, and audience configuration in coordination with the analytics team.

Keyword & Audience Research

• Conduct keyword research for search campaigns including match types, negatives, and intent mapping.
• Build audience segments lookalikes, custom audiences, remarketing pools, and interest-based cohorts across platforms.
• Research competitor ads using tools such as Meta Ads Library, SEMrush, and SimilarWeb.

Optimization & Testing

• Monitor campaign performance daily and flag anomalies in spend, CTR, CPC, CPL, ROAS, or CAC.
• Run structured A/B tests across creatives, copy, audiences, landing pages, and bidding strategies.
• Support budget pacing, bid adjustments, and account hygiene tasks such as negative keyword lists and placement exclusions.

Creative & Landing Page Coordination

• Brief and coordinate with design and copy teams to produce on-strategy ad creatives and variants.
• Review landing pages for message match, load speed, and conversion friction; recommend CRO improvements.

Analytics & Reporting

• Pull data from Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, and Looker Studio.
• Build weekly and monthly performance dashboards covering spend, leads, conversions, CAC, ROAS, and channel-level insights.
• Translate data into recommendations what to scale, what to pause, what to test next.

Growth Experiments

• Support broader growth experiments across paid channels, lifecycle nudges, and conversion funnels.
• Document hypotheses, test design, results, and learnings in a shared experiment log.

Required Qualifications

• Pursuing or recently completed a Bachelor's / Master's degree in Marketing, Business, Economics, Statistics, or a related field. MBA candidates are welcome.
• Foundational understanding of digital advertising the difference between awareness, consideration, and conversion campaigns, and the role of channels like Google and Meta.
• Comfort with numbers able to read a performance report and identify what the data is saying.
• Strong working knowledge of Microsoft Excel / Google Sheets including formulas, pivot tables, and basic charting.
• Clear written and spoken communication; able to explain campaign logic in simple terms.
• Detail-oriented, accountable, and able to manage multiple campaigns and clients in parallel.

Good to Have

• Hands-on exposure to Google Ads or Meta Ads even through a personal project, college campaign, or freelance work.
• Google Ads, Meta Blueprint, or HubSpot Inbound certifications.
• Familiarity with Google Analytics 4, Google Tag Manager, or Looker Studio.
• Basic understanding of attribution models, conversion tracking, and the cookieless / privacy-led marketing shift.
• Exposure to LinkedIn Ads, programmatic platforms, or affiliate networks.

What You Will Learn

• How to plan, launch, and optimize paid campaigns across major platforms on real client budgets.
• How to think in funnels from impression to lead to revenue and where to intervene at each stage.
• How to design and read A/B tests with statistical discipline.
• How to build clean, client-grade dashboards and tell a story with data.
• How performance marketing connects with SEO, CRM, and CRO inside a full-funnel growth strategy.

Why Join Fruitbowl Digital

• Work on live, sizeable paid media budgets not sandbox accounts.
• Direct mentorship from senior performance marketers managing multi-crore annual spends.
• Exposure across BFSI, e-commerce, lifestyle, and B2B accounts.
• Clear path to a full-time role for high-performing interns.

Note:

This is a paid internship. Skills: campaigns,google,dashboards