Growth Marketing Executive

Detroit Engineered Products (DEP); Chennai District; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Detroit Engineered Products (DEP) is seeking a Growth Marketing & Branding Associate to join our marketing team. This role sits at the intersection of performance marketing, brand building, and AI-driven marketing innovation, reporting to the CMO to drive growth initiatives and campaigns across channels.

You will run multi-channel campaigns, drive lead generation, and strengthen brand messaging while leveraging AI tools for content, targeting, and optimization.

Qualifications

• Hands-on with marketing tools and performance campaigns.
• Knowledge of AI in marketing (tools or courses).
• Fast, agile, execution-focused.
• Strong analytical and communication skills.
• Interest in technology and willingness to learn.

Responsibilities

• Run and optimize multi-channel campaigns (digital, social, email).
• Drive lead generation and funnel performance.
• Support brand messaging, content, and consistency.
• Use AI tools for content, targeting, and campaign optimization.
• Test, learn, and iterate quickly.

Skills

Marketing tools

AI in marketing

Execution-focused

Analytical skills

Tech-savvy

Education

MBA

Tools

HubSpot

Salesforce

Google Analytics

Meta/Google Ads

Job description

Role

We are looking for a sharp, agile, and execution-focused Growth Marketing & Branding Associate to join our marketing team. This role sits at the intersection of performance marketing, brand building, and AI-driven marketing innovation.

You will work closely with the CMO to drive growth initiatives, execute campaigns quickly, and strengthen brand presence across channels.

What Youll Do

• Run and optimize multi-channel campaigns (digital, social, email)
• Drive lead generation and funnel performance
• Support brand messaging, content, and consistency
• Use AI tools for content, targeting, and campaign optimization
• Test, learn, and iterate quickly

What Were Looking For/ Must Have

• Hands-on with marketing tools and performance campaigns
• Working knowledge of AI in marketing (tools or courses)
• Fast, agile, and execution-focused
• Strong analytical and communication skills
• Good understanding of technology or an interest to actively learn

Nice to Have

• B2B or tech experience
• MBA
• Familiarity with tools like HubSpot, Salesforce, Google Analytics, Meta/Google Ads
• Working knowledge of SEO, SEM, and content marketing

Why This Role

• High ownership, high impact
• Work at the intersection of growth, brand, and AI