Growth Marketer B2B SaaS & Demand Generation

Stringee; Mumbai Suburban; On-site; INR 800,000 - 1,000,000; Full time

Benefits offered by this job

Performance bonuses

Advancement opportunities

Professional training

Learning opportunities

Employee engagement

Job summary

Cogover is seeking an experienced growth marketer to own the full-funnel demand engine—from paid and organic campaigns to ABM efforts—targeting Indian mid-market and enterprise audiences.

You will translate complex operational pain into landing pages, ads, and content that resonates with COOs, Heads of CX, and CTOs. Expect a hands-on, AI‑driven role with a measurable pipeline and cross‑functional collaboration.

Qualifications

• 36 years in B2B SaaS/enterprise tech growth marketing.
• Demonstrated ownership of a measurable pipeline number, not just campaign activity.
• Hands-on with LinkedIn Ads, Google Ads, HubSpot/marketing automation, GA4, and ABM tooling.
• Strong copy instincts for pain-led, persona-specific messaging.
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Responsibilities

• Own the full-funnel demand engine: paid, organic, email/outbound enablement, ABM campaigns.
• Build vertical-specific campaigns and messaging by segment.
• Translate operational pain into landing pages, ad copy, and content for COOs, Heads of CX, and CTOs.
• Run experiments end-to-end: hypothesis, measurement, iteration; own CAC, MQL/SQL, pipeline, CPL by channel.
• Partner with Sales to align messaging with lead-scoring and feed a high-intent pipeline.
• Build content and SEO foundation: case studies, vertical playbooks, comparison content, thought leadership.
• Own marketing analytics and attribution; report what's driving pipeline.

Skills

Growth marketing

Pipeline ownership

LinkedIn Ads

Google Ads

HubSpot/Marketing Automation

GA4

ABM tools

AI marketing tooling

Analytics & attribution

Tools

HubSpot

GA4

ABM tool

Job description

Cogover is a Unified Customer Operations Platform for Enterprises that brings customer communication, CRM, workflow, and AI together in one place, so teams stop juggling a dialer, CRM, helpdesk, WhatsApp, and a dozen spreadsheets. Today we serve 3,000+ enterprise customers worldwide, and we're growing fast with India as one of our most important markets.

Job description

• Own the full-funnel demand engine: paid (LinkedIn, Google), organic, email/outbound enablement, and account-based campaigns targeting our ICP.
• Build vertical-specific campaigns and messaging by segment.
• Translate operational pain (fragmentation, no visibility, SLA breakdown, manual dependency, scaling chaos) into landing pages, ad copy, and content that speaks to COOs, Heads of CX, and CTOs not generic SaaS fluff.
• Run experiments end-to-end: hypothesis campaign measurement iteration. Own CAC, MQLSQL conversion, pipeline contribution, and CPL by channel.
• Partner closely with Sales to align messaging with the lead-scoring model and feed a qualified, high-intent pipeline (not vanity leads).
• Build the content and SEO foundation: case studies, vertical playbooks, comparison content, and thought leadership on enterprise operations execution.
• Own marketing analytics and attribution, instrument the funnel, and report what's actually driving pipeline.

Requirements

• 36 years in B2B SaaS/enterprise tech growth marketing, ideally selling to Indian mid-market and enterprise.
• Demonstrated ownership of a measurable pipeline number, not just campaign activity.
• Hands-on with the modern stack: LinkedIn Ads, Google Ads, HubSpot/marketing automation, GA4, and one ABM tool.
• Strong copy instincts; you can write pain-led, persona-specific messaging and kill generic feature lists.
• Comfortable with long, multi-stakeholder enterprise sales cycles and aligning marketing to them.
• Analytical and experiment-driven; fluent in funnel metrics, attribution, and unit economics (CAC, payback, LTV).
• Use AI tools as a force multiplier across content generation, ad/landing-page copy variants, audience research, campaign ops, and analysis- the output and velocity of an AI-native marketer, not 2020-era manual work.
• Build AI-assisted systems, not one-off prompts: repeatable pipelines for content production, lead research/enrichment, and campaign reporting.
• Demonstrated, hands‑on use of LLMs and AI marketing tooling in a real role; you can show what you automated and the lift you got.
• Experience in B2B SaaS - ideally to BFSI / financial services in India is a strong advantage.

Remuneration package

• Salary: 8–10 LPA. Pay reflects your ability and experience, and we will never pay less than what you’re worth.
• Performance bonuses: based on work performance, including annual and holiday bonuses.
• Advancement opportunities: clear paths to Team Leader, Manager and beyond as Cogover scales in India.
• Work environment: a young, dynamic and creative team that supports your development.
• Professional training: continuous improvement of professional skills.
• Learning opportunities: hands‑on exposure to new technology, AI and innovation.
• Employee engagement: hangouts, picnics, team trips and other activities.

Working conditions

• Working hours: full-time, 9:30 AM to 6:30 PM, with a 1-hour lunch break (1:30 PM – 2:30 PM), from Monday to Friday.
• Location: Mumbai — in‑office.

Application package

• CV in English (including certificates, if any).
• Application deadline: Before June 30th, 2026.

Contact

• Address: 805, Kosha Kommercial Komplex, Primal Nagar, Malad East, Mumbai.
• Email: [e-mail]