Senior Performance Marketing Manager

Keka Technologies Private Limited

Bengaluru

On-site

INR 2,800,000 - 4,000,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

Free daily lunches

Health insurance

Team events

Fast growth potential

Job summary

Gameberry Labs in Bengaluru is seeking a seasoned Paid UA Specialist to lead multi-channel campaigns for mobile puzzle games. You will plan, execute, and optimize media buys across Meta, Google, Unity, AppLovin, TikTok, and other networks, focusing on ROAS and sustainable growth.

You will collaborate with product, analytics, and design teams to align marketing with monetization and retention, build scalable processes, and use AI tools to boost efficiency.

Qualifications

5-8 years of hands-on Paid UA experience in mobile gaming campaigns.
Proven expertise with Meta Ads and Google Ads; familiarity with Unity Ads, AppLovin, and TikTok Ads is valued.
Strong knowledge of MMPs (Singular, Adjust, AppsFlyer) and attribution best practices.
Analytical mindset with proficiency in Excel and CAC/LTV analysis.
Experience running campaigns on iOS and Android with IDFA considerations.

Responsibilities

Plan, execute, and scale paid UA campaigns across Meta Ads, Google App Campaigns, Unity Ads, AppLovin, TikTok Ads, and other networks.
Own execution and optimization of campaigns with a ROAS focus.
Collaborate with design to drive creative testing and identify winning concepts.
Build processes to increase efficiency of creative marketing teams using AI tools.
Own campaign analytics and reporting, analyzing funnel metrics to optimize profitable cohorts.

Skills

Paid UA strategy

Campaign optimization

Cross-channel marketing

Analytical mindset

Excel and CAC/LTV analysis

Tools

Meta Ads

Google Ads

Unity Ads

AppLovin

TikTok Ads

Job description

Gameberry Labs, a thriving mobile games studio established in 2017 and headquartered in Bangalore, has aimed for an extraordinary vision – to become the premier game development company on a global scale. As a bootstrapped and profitable startup, Gameberry Labs has taken the mobile gaming scene by storm. Since our inception in 2017, our games 'Ludo STAR' and 'Parchisi STAR' ' have captivated players around the globe, resulting in an impressive 250M+ downloads.

Our Belief:

Our profound belief in the transformative ability of mobile games lies in their power to reshape modern connections, entertainment, and learning experiences. We see them as personal buddies that boost our brains, melt away stress, and keep spirits high - anytime, anywhere.

Our Mission:

We want to make millions of people happy with games that they would love to grow old with. We are driven by a passion for creating exceptional gaming experiences that people will cherish for years to come. With our fearless team of dreamers and innovators, we are constantly pushing the boundaries of what's possible in the world of mobile gaming.

Highlight Reel:

We’ve smashed through 300M+ game downloads — and counting!
Our games have pulled in a whopping $275M+ in lifetime revenue.
Over 15M+ players jump into our worlds every single month
Both Parchisi STAR and Ludo STAR have each crossed the 120M+ download mark — absolute legends in their own right.
Crowned Bootstrap Champ at the ET Startups Awards 2023
Dropped our latest hit “Sorry World” in Oct 2025 — hit #1 on the US Play Store in just 2 weeks!
Oh, and yes — we’ve handled 1M+ players online at once without breaking a sweat.

Cool Tidbits:

Our games attract a monthly player base equivalent to the population of Australia, with over 20M players engaging each month!
Players spend an astronomical 297.6 Mars Round Trips worth of time on our games daily!!!

Responsibilities:

Build new game testing playbook for mobile puzzle games
Perform early testing of concepts to drive decision making around our pipeline of new games
Plan, execute, and scale paid UA campaigns across Meta Ads, Google App Campaigns, Unity Ads, Applovin, TikTok Ads, and other top-performing networks.
Own the execution and optimization of campaigns with a sharp focus on ROAS, not just installs.
Work closely with the design team to drive the creative testing (videos, playables, static) and identify winning concepts.
Build processes to increase the efficiency of creative marketing teams
Use AI tools to increase efficiency of the entire process
Own the campaign analytics & reporting. Analyze deep funnel metrics (Conversion rate, ARPU, LTV, retention) to double down on profitable cohorts.
Collaborate with product, analytics, and design teams to align marketing strategies with game monetization and player engagement.

Requirements:

5-8 years of hands‑on Paid UA experience in conceptualizing & executing campaigns across channels.
Previous experience in Paid App marketing in mobilegaming industry
Proven expertise in Meta Ads and Google Ads; experience with Unity Ads, AppLovin, and TikTok Ads is highly valued.
Strong knowledge of MMPs (Singular, Adjust, AppsFlyer) and attribution best practices.
Analytical mindset with fluency in Excel, CAC/LTV analysis.
Experience running campaigns on both iOS (SKAN) and Android, navigating IDFA restrictions with confidence.
Performance‑first approach to creative testing—knowing what works and why

Your Adventure at Gameberry Labs:

At Gameberry Labs, we’re all about riding the wave of new trends, tech, and building the best possible player experience that shapes the gaming universe. We strive to be at the forefront of casual game entertainment. When you join us, you’re stepping into a place where your ideas count and your impact matters.

We offer an autonomous studio setup that fosters fast decision‑making, empowering you to make a significant impact and accelerate your professional growth.

Why Choose Us: