Growth Management - Senior Manager - User Growth (UPI)

Paytm; Bengaluru; On-site; INR 2,000,000 - 4,000,000; Full time

Job summary

Paytm is seeking a City Growth Manager to expand Paytm’s consumer market share in focus cities. The role requires decoding local trends, consumer behavior, and competition to identify untapped growth opportunities and convert insights into targeted plans that boost transacting users, usage frequency, and wallet share.

You will work with product, marketing, and operations to implement city-level growth initiatives, manage dashboards, and present progress in leadership reviews.

Qualifications

• Strong analytical ability and experience with market sizing, funnel and cohort analysis.
• SQL/ Excel proficiency preferred.

Responsibilities

• Track city-level market share, category penetration, and competitive intensity in UPI and other products to identify growth opportunities.
• Design and execute city-specific growth plans with targeted campaigns and hyperlocal activations.
• Own city-level growth dashboards and MIS, tracking KPIs like market share, transacting users, and revenue per user.
• Partner with product, marketing, and operations to convert city insights into action plans and campaigns.

Skills

Analytical ability

Market sizing

Cohort analysis

SQL

Excel

Education

MBA

Graduate degree

Tools

Excel

SQL

Job description

About Paytm

Paytm is India’s leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Role Overview

The City Growth Manager will own the charter of growing Paytm’s consumer market share within their focus cities. The mandate is to decode local market dynamics, consumer behavior, and competitive activity to identify untapped growth opportunities, and convert these insights into targeted plans that increase transacting users, usage frequency, and wallet share for Paytm.

Key Responsibilities

• Track city-level market share, category penetration, and competitive intensity in UPI and other products to identify Paytm’s growth white spaces.
• Leverage internal and 3P data, cohort trends, and on-ground market intelligence to size growth opportunities and prioritise the highest-impact levers for the city.
• Design and execute city-specific growth plans. Targeted campaigns, offers, and hyperlocal activations to grow transacting users and spend share.
• Identify and evaluate hyperlocal growth levers, including local partnerships, community-led activations, local influencers and city-specific promotions.
• Run structured pilots and experiments to validate new growth levers before scaling them city-wide or replicating them across other focus cities.
• Personalise the lifecycle communication, nudges, and offers to local preferences.
• Partner with product, marketing, operations team to convert city-level insights into action plans, product asks, and campaign briefs.
• Own city-level growth dashboards and MIS, tracking change in KPIs incl. market share, transacting users, transaction/ revenue per user, user retention.
• Conduct regular business reviews with leadership, highlighting progress against the growth plan, key metrics, and outcomes from growth pilots/ experiments.

What We’re Looking For

• MBA with 4+ years or Graduate with 6+ years of experience in Growth, Business Strategy, or Consulting roles.
• Prior experience in B2C consumer internet, fintech, payments, or e-commerce preferred.
• Strong analytical ability and experience with market sizing, funnel and cohort analysis. SQL/ Excel proficiency preferred.
• High ownership mindset, bias for action, and an experimental approach.
• Strong stakeholder management skills to work with cross-functional teams and partners.

Why join us

• A collaborative output driven program that brings cohesiveness across businesses through technology.
• Improve the average revenue per use by increasing the cross-sell opportunities.
• A solid 360 feedback from your peer teams on your support of their goals.
• Respect, that is earned, not demanded from your peers and manager.