Growth Management- Senior Manager- Insurance

Paytm; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

A leading mobile financial services company in India is seeking a growth marketing professional to enhance user acquisition and retention for its Insurance platform. Responsibilities include developing data-driven strategies, optimizing user journeys, and analyzing user behavior. Applicants should possess strong analytical skills and experience in growth marketing, preferably within the fintech sector. This role offers an exciting opportunity for those looking to drive growth in a dynamic environment.

Qualifications

• Experience in growth marketing or related roles.
• Proven track record in driving growth, preferably in the fintech sector.
• Strong analytical skills in data-driven strategies.
• Hands-on experience with A/B testing and experimentation frameworks.

Responsibilities

• Develop and execute data-driven growth strategies for the insurance platform.
• Design A/B tests to optimize user journeys and key metrics.
• Analyze user behavior to identify opportunities for product enhancements.
• Collaborate with product and engineering teams to launch and refine growth initiatives.
• Monitor and report on KPIs such as CTRs, conversions, CAC, and CLTV for stakeholders.

Skills

Growth marketing

Analytical skills

A/B testing

Digital marketing channels

Communication skills

Data-driven

Fintech knowledge

Tools

Google Analytics

SQL

Clevertap

Moengage

Job description

Overview

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role:

Drive user acquisition, engagement, and retention for our Insurance platform, accelerating growth and increasing market share in the insurance investment space.

Responsibilities

• Develop and execute data-driven growth strategies to boost user adoption and transaction volume for insurance products.
• Design and implement A/B tests and experiments to optimize user journeys, improving key metrics such as reach, CTRs, conversion rates and customer retention.
• Analyze user behavior and identify opportunities for product enhancements, marketing campaigns, and customer segmentation.
• Collaborate with product and engineering teams to launch and refine growth initiatives.
• Monitor and report on key performance indicators (KPIs) such as CTRs, conversions, customer acquisition cost (CAC), and customer lifetime value (CLTV), providing actionable insights to stakeholders.
• Identify and leverage new distribution channels, partnerships, and digital platforms to expand reach.
• Implement user feedback loops to improve user awareness, product experience and increase conversion.
• Focus on increasing repeat investments and enhancing overall investor lifetime value.

Requirements

• Experience in growth marketing, product growth, or related roles.
• Proven track record in driving growth, preferably within the fintech, investment, or financial services sectors.
• Strong analytical skills with proficiency in tools such as Clevertap, Moengage, Google Analytics, SQL, or similar platforms.
• Hands-on experience with A/B testing and experimentation frameworks.
• Prior experience or understanding of user acquisition, engagement, and retention strategies specific to insurance or financial service products is highly preferred.
• Familiarity with digital marketing channels, campaign management, and performance marketing techniques.
• Excellent communication, collaboration skills, and a data-driven, results-oriented approach.

A collaborative output driven program that brings cohesiveness across businesses through technology

Improve the average revenue per use by increasing the cross-sell opportunities

A solid 360 feedback from your peer teams on your support of their goals

Respect, that is earned, not demanded from your peers and manager

Compensation

If you are the right fit, we believe in creating wealth for you

With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it.

India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Interested can apply here- https://r.ripplehire.com/s/cL3vQ