Growth Lead, D2C E-commerce (Service Products)

Y-Axis Overseas Careers; Hyderabad; Hybrid; INR 600,000 - 1,200,000; Full time

Job summary

Y-Axis Overseas Careers in Hyderabad is seeking a Growth Lead to build and scale a new D2C service-products channel. You will own product pages, storefront, checkout, traffic strategy and revenue, working hands-on while guiding existing marketing, web and CRM teams.

The role emphasizes data-driven decision making, cross-functional collaboration and a proven track record in service-based e-commerce, with strong copywriting to convert visitors.

Qualifications

• 6–10 years in D2C, e-commerce or growth, with at least 3 in a service-based industry.
• Proven record selling a service online with revenue and conversion improvements.
• Strong English copywriting and ability to brief developers and designers.
• Hands-on with GA4, tag management and landing-page builders.

Responsibilities

• Own online service-product revenue end-to-end, including catalog, storefront and checkout.
• Set strategy and lead cross-functional teams to execute.
• Run weekly growth reviews with clear owners and actions.
• Optimize pricing, bundles and payment options.
• Build trust signals, reviews and FAQs.

Skills

Growth strategy

D2C

E‑commerce

GA4

A/B testing

Copywriting

Cross-functional leadership

Tools

GA4

Tag Management

A/B Testing Tools

Landing Page Builders

Salesforce

WhatsApp Commerce

Job description

Job Description — Growth Lead, D2C E-commerce (Service Products)

Y-Axis Overseas Careers · October 2026

About Y-Axis and the opportunity

Y-Axis is hiring one person to build and scale a new direct-to-consumer channel: service products that customers browse, choose and buy online without a sales call.

Y-Axis Overseas Careers is one of India's best-known migration and overseas career consultancies. For years our services have been sold through counsellors and branches. We are now packaging them as fixed-scope, fixed-price products, such as Work in Europe, Work in Germany and Work in Dubai for Nurses, sold through dedicated sales pages with a self-serve checkout.

Selling a service online is harder than selling a physical product. The buyer cannot touch it, the outcome is months away, and trust decides the sale. We need someone who has already solved that problem in a service business, not only in retail or FMCG e-commerce.

The role: Growth Lead – D2C E-commerce (Service Products)

Location

Hyderabad (on-site / hybrid)

Experience

6–10 years in D2C, e-commerce or growth, at least 3 in a service-based business

Reports to

Head of Digital / Business Head

Works with

Performance marketing, web development, design, CRM, content, sales and operations

Role summary

You will own the online sale of Y-Axis service products end to end: the product catalogue, the storefront and checkout, the traffic that reaches it, and the revenue it produces. This is a hands-on leadership role. You will set the strategy and do much of the work yourself, while directing existing marketing, web and CRM teams to execute.

Key responsibilities

Strategy and revenue ownership

• Own the growth plan and revenue target for online service products, with clear goals for customer acquisition cost (CAC), return on ad spend (ROAS) and payback.
• Decide which products, countries and customer segments to prioritise, using data on demand, margin and conversion.
• Run a weekly growth review with clear owners, actions and results.

Catalogue and offer

• Turn Y-Axis services into clear, buyable products: scope, inclusions, timelines, price points, tiers and bundles.
• Write and maintain product pages, comparison tiles and FAQs that answer objections before they become sales calls.
• Work with finance and operations on pricing, refunds, instalments and payment options.

Storefront, checkout and conversion

• Own the sales-page and checkout journey on y-axis.com, from product tiles to payment and confirmation.
• Brief design and development on new pages and features; write clear requirements and test before launch.
• Build trust into every step: reviews, success stories, credentials, guarantees and a transparent process.
• Run A/B tests on headlines, pricing display, trust signals, creatives and checkout steps.

Acquisition and retention

• Direct paid acquisition across Google, Meta, YouTube and affiliates for product-led campaigns.
• Work with SEO and content teams to build organic demand for each product page.
• Set up abandoned-cart recovery and lifecycle journeys across email, WhatsApp and SMS.
• Design a hybrid path where high-intent buyers can move between self-serve checkout and a counsellor without friction.
• Drive upsell and cross-sell to related services after the first purchase.

Analytics and reporting

• Track the full funnel in GA4: sessions, product views, add-to-cart, checkout starts, payments and refunds.
• Report weekly to leadership on revenue, conversion, CAC and drop-off points, with clear next actions.

What we are looking for

• 6–10 years in D2C, e-commerce or growth, with at least 3 in a service-based industry: edtech, immigration, study abroad, travel, healthcare, insurance, fintech or professional services.
• Proven record of selling a service or digital product online, with numbers to show: revenue grown, conversion improved, CAC reduced.
• Hands‑on with GA4, tag management, A/B testing tools, landing-page builders and payment gateways (Razorpay, PayU, Stripe or similar).
• Has managed paid media budgets with a clear return.
• Understands high-consideration buying: long decision cycles, trust building and the hand-off between digital and human sales.
• Clear, persuasive product copywriting in English; can brief developers and designers precisely.
• Comfortable working without a dedicated team, influencing other teams to get things done.

Good to have

• Experience launching a D2C or self-serve channel inside a sales-led business.
• Knowledge of international markets (Europe, Gulf, Canada, Australia) and NRI or migrant audiences.
• Familiarity with Salesforce, Salesforce Marketing Cloud and WhatsApp commerce.

How we will measure success

Metric

What it tells us

Online service-product revenue vs target

Is the channel delivering?

Visit-to-purchase conversion rate

Is the storefront doing its job?

CAC and ROAS

Is growth profitable?

Average order value and cross-sell revenue

Are tiers, bundles and upsells landing?

Refund and cancellation rate

Are we selling the right product to the right buyer?

What we offer

• The chance to build a new revenue channel from the ground up, with leadership backing.
• Direct impact on people's lives: every sale helps someone start an overseas career.
• A strong brand, an established customer base and a large existing service catalogue to package and sell.
• Competitive salary with performance-linked incentives.