Marketing Specialist - GTM & Growth

Packt; India; A distancia; INR 893.000 - 1.786.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus scheme

5 day working week

25 days annual holiday

Descripción de la vacante

Packt is redefining how technical learning connects with developers worldwide. The Marketing Specialist will own go-to-market for paid events and newsletters, orchestrating partner ecosystems, creator collaboration, and data-driven campaigns to grow owned lists and profitable seat sales.

You will design repeatable packaging workflows, run light paid experiments, and translate analytics into iterative tests to drive event profitability and audience growth.

Formación

• 3+ years in marketing, GTM, or growth with direct ownership from planning to hands-on execution.
• Demonstrated success with partner/creator/community distribution (newsletter swaps, rev-shares, co-marketing, live collabs).
• Strong grasp of events funnels and newsletter economics (list growth, engagement, sponsorship readiness).
• Hands-on with ESP/CRM and analytics (HubSpot/Salesforce, GA, Looker/Datastudio; ESP/CDP such as Omeda or similar).

Responsabilidades

• Own and execute GTM for vertical-specific paid events (workshops, bootcamps, conferences) and companion newsletters.
• Plan and publish high-signal promo/content in sync with events and newsletter cadence.
• Design and run integrated campaigns per event— speaker reveals, agenda teases, clips, and post-event recaps.
• Build and manage partner distribution: authors, creators, community operators (Reddit, Discord, GitHub, LinkedIn groups, Meetups, YouTube/Twitch).
• Structure rev-share/list-share deals, newsletter swaps, co-hosted streams, and bring-a-friend bundles to maximise net-new reach and conversions.

Conocimientos

GTM

Growth marketing

Partner distribution

Creator/community partnerships

Events funnel

Newsletter economics

Herramientas

HubSpot

Salesforce

GA

Looker/Datastudio

Omeda

Descripción del empleo

AboutPackt

Packt'smission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.
For more details, visit www.packtpub.com.

Role Overview

As the Marketing Specialist, your mandateis to takePackt’snewevents + newsletterbusiness from strong market signal to scalable traction in one of our verticals —Web Dev, Game Dev, Cybersecurity,SysAdmin, Software Engineering, Data Science, and LLMs.You’lldefine and execute the full-funnel strategy that reaches the righttech prosand converts them intoevent attendees(primary revenue) andnewsletter subscribers(a durable,monetisableaudience).

Our growth theory is simple: tech pros buy on peer recommendation. Practitioners trust respected authors, creators, and community operators more than brands or ads. Your job is tooperationalisethat — building repeatable outreach systems, partnerships, and creator/community deals that drivenet-new discovery,owned list growth, andprofitable seat sales.

You’llbe the operational lead across GTM execution, partner distribution, analytics, and light paid experiments. This role suits someone who thrives in 0→1 and 1→N phases and wants to shape the new playbook.

WhatYou’llDo:

Go-to-Market Execution

• Own and execute GTM for vertical-specificpaid events(workshops, bootcamps, conferences) and companionnewsletters.

• Plan and publish high-signal promo/contentin syncwith eventsand newsletter cadence.

• Design and run integrated campaigns perevent— speaker reveals, agenda teases, clips, tool walkthroughs, and post-event recaps.

• Build and managepartner distribution: authors, creators, community operators (Reddit, Discord, GitHub, LinkedIn groups, Meetups, YouTube/Twitch).

• Structurerev-share/list-sharedeals, newsletter swaps, co-hosted streams, and “bring-a-friend”/teams bundles tomaximisenet-newreach and profitable conversions.

• Runsmall, disciplinedpaid boosts/retargeting only where it compounds partner traction and preserves margins.

• Coordinate AMAs,contributorco-promotions, quote drops, and partner spotlights that feel practitioner-to-practitioner.

AI-Enabled Marketing Ops

• Use tools (e.g., ChatGPT/Claude, Descript, Whisper, simple clipper tools) to turn raw talks/interviews into shorts, threads, carousels, and email snippets.

• Buildrepeatable packaging workflows: from long-form assets to channel-native posts and landing pages in hours, not days.

• Implement lightweightpersonalisationand scheduling at scale without sacrificing authenticity.

Growth Analytics & Optimization

• Define and track KPIs that matter:net-new email capture, cost pernet-new attendee, view→register, register→attend, newsletter→event conversion, sponsorship pipeline value.

• Build simple dashboards for weekly reporting across events, partner sources, and newsletters (UTMs/source tags mandatory).

• Analyse performance to refine copy, offers (teamsbundles, bring-a-friend), partner mix, and channel sequencing.

• Translate audience and campaign signal into the next two experiments — every week.

Content & Distribution

• Maintain a30-day rolling calendarper vertical with aligned partner slots and creator commitments.

• Repurpose event insights into carousels, shorts, threads, landing pages, checklists, andmini-labs/lead magnets.

• Coordinatecontributorassets and deadlines (speaker clips, sample code, slide snippets) to fuel pre/post-event campaigns.

• Support blog/Substack/email withoptimised, scheduled content that drivesowned list growthandfuture seat sales.

• Document playbooks forpartner outreach,newsletter swaps, andpost-event recap loopssothey’rerepeatable across verticals

Community & Contributor Engagement

• Engage contributors and communities across LinkedIn, Reddit, Discord, GitHub, YouTube/Twitch — including DMs, tags, and promotion loops.

• Monitor and respond to inbound comments and DMs; harvest FAQs into content and offers.

• Manage AMAlogistics, creator interactions, and occasional audience surveys to sharpen topics and formats.

• Uphold good-citizen community practices andGDPR-safeoutreach norms.

Who You Are

This role is for a strategic doer — someone who knows what it takes to take a product from zero to signal. You move fast, think in systems, and work across creative, analytical, and growth execution tracks.You'renot just pushing content —you'redriving traction.

Experience & Skills You Bring

You’vedone the hard yards in growth, GTM, or brand marketing roles — and can point to real traction and impact.

• Proven impactingrowth/GTMroles launching or scaling programs — ideally in developer-focused or technical audiences.

• 3+ years in marketing, GTM, or growth with direct ownership from planning to hands-on execution.

• Demonstrated success withpartner/creator/community distribution(newsletter swaps, rev-shares, co-marketing, live collabs).

• Strong grasp ofevents funnelsandnewsletter economics(list growth, engagement, sponsorship readiness).

• Hands-on with ESP/CRM and analytics (e.g., HubSpot/Salesforce, GA, Looker/Datastudio; ESP/CDP such as Omeda or similar).

• Comfortable withlight paid media(LinkedIn, Meta, Google) as an amplifier, not a crutch.

• Skilled in UTM discipline, dashboarding, and interpreting performance toprioritisenext tests.

• Familiar with developer-native channels (Reddit, Discord, GitHub, YouTube/Twitch, LinkedIn) and their norms.

How You Think & Work

You move with urgency but think long-term. You value clarity over volume and treat content as a product.

• Outcome-driven & commercial: you balance growth with≥80% event profitabilityand keep CAC honest.

• Systems-oriented: youconnect partners, content, channels, and ops into a repeatable flywheel.

• High-agency: you proactively source partners, negotiate deals, and get creative assetslivequickly.

• Channel-native & editorially sharp: you write for practitioners, not corporate personas.

• Test-and-learn:you plan weekly experiments and ship improvements continuously

Bonus Experience

• Background inAI, security, game dev, web/software engineering, data/ML, or developer tools.

• Experience runningticketed workshops/bootcampsand securingnewsletter sponsorships.

• Familiarity withoutbound automation/enrichment(e.g., Clay/Apollo/Lusha) and partner CRMs.

• Basic knowledge of landing-page testing, attribution, and pricing/offer experiments (teamsbundles, bring-a-friend).

What We Offer

• A strategic leadership role in shapingthe event product’sgrowth trajectory from day one

• Opportunity tooperatewith autonomy while building a vertical inside a trusted brand

• High-visibility work in an editorially credible and product-first environment

• Remote-first work culture with flexibility to own your schedule

• Opportunity to grow into a senior marketing or business leadership position as the vertical scales

Why Work atPackt

We are a global and remote-first business with most of our team based in India and the UK.We recognize how important our people are and acknowledge and support the things that are important to them.We culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression.

We try to achieve this by:

• Ensuring a positive working environment for all team members, supportive of flexible and remote work.

• Supporting individual development through growth opportunities and internal mobility.

• Encouraging social collaboration within teams and communities andknowledge-sharing.

• Fostering a culture that supports a healthy work-life balance.

We focus on the full employee experience. Weseekto achieve this by:

• Providinga broad range of benefits and initiatives.

• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.

• Celebrating success stories and encouraging peer-to-peer recognition.

• Fostering a culture of self-development.

• Providing a work environment where the best idea wins, and challenges are encouraged.

Benefits:

You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

• Bonus scheme

• 5 day working week

• 25 daysannual holiday (plus bank holidays)

• Flexible hours: choose how, when, and where you work within India

• Training programs and Certification

• Group Medical Insurance

• Wellness initiatives

Salary Range - INR 80K-160K fixed pay per month (skills and/or experience dependent)

Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.