AEO/SEO & CRO Specialist

Jade Global; Pune District; On-site; INR 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Competitive compensation

Growth opportunities

Collaborative environment

Job summary

Jade Global India (Pune/Hyderabad) seeks an AEO/SEO & CRO Senior Specialist with 8+ years of IT industry digital marketing to optimize AI-driven search visibility, CRO and SEO across campaigns.

You will lead AEO/GEO initiatives, design CRO tests, coordinate with marketing and content teams, analyze user paths with GA4/GTM, and apply AI tools to improve conversions and lead quality.

Qualifications

• 8+ years IT industry digital marketing experience covering AEO/GEO, CRO and SEO.
• Hands-on with Google Ads, GA4, GTM, GSC, SEMrush and Ahrefs.
• Proficient with HubSpot and Looker Studio.
• Strong understanding of North American user behavior and market dynamics.
• Experience using AI-driven marketing tools for personalization and content optimization.
• Familiarity with CMS platforms (WordPress/Webflow/HubSpot CMS) for CRO testing.

Responsibilities

• Lead AEO/GEO initiatives to improve discovery and citation in AI-driven engines and traditional sites.
• Design and execute CRO strategies for landing pages, microsites, and campaigns; collaborate with web/CMS teams.
• Plan and implement SEO strategies including keyword research, on-page, technical SEO and structured data.
• Analyze user behavior and paths to identify hotspots and drop-offs.
• Utilize GA4, GTM, Looker Studio, and GSC to measure performance and derive insights.
• Leverage SEMrush, Ahrefs and AI-driven tools for keyword planning and competitive analysis.
• Apply AI tools to enhance personalization and content optimization for conversions.
• Collaborate with marketing, content and sales to improve lead quality and conversion rates.
• A/B and multivariate testing to optimize engagement and conversions.
• Track and report AEO/GEO outcomes including AI-driven appearances and share of voice.

Skills

AEO/GEO experience

CRO

SEO

Google Ads

GA4

GTM

GSC

SEMrush

Ahrefs

HubSpot

Looker Studio

Education

Bachelor's or Master's degree in Marketing, Digital Media, Business

Tools

WordPress

Webflow

HubSpot CMS

Looker Studio

Job description

Position Name : AEO/SEO & CRO Specialist

Experience : Minimum 8+ Years

About Us

Jade Global, headquartered in San Jose, California, has empowered mid-size to large enterprises in North America for over 21 years. We provide cutting-edge technology services that drive business growth and enhance customer experience through speed, efficiency, and cost optimization. Our services include Cloud Services, Technology Advisory, Implementations, Integrations, and Managed Services, underpinned by a robust partner ecosystem. We adhere to the highest quality standards, including CMMI® SVC V2.0 Maturity Level 5, ISO 27001:2013, ISO 27701:2019, and ISO 20000-1:2018 certifications, as well as GDPR and HIPAA compliance, demonstrating our commitment to excellence and reliability in serving the High-tech, Life Sciences, and Finance industries. In India, we operate from Pune and Hyderabad. To support our growth strategy and three-year plan to double our workforce in India, Jade Global seeks a highly experienced and dynamic personality in India.

About The Role

We are looking for an experienced AEO (Answer Engine Optimization) / GEO (Generative Engine Optimization) and CRO (Conversion Rate Optimization) Senior Specialist with 8+ years of experience in the IT industry, specifically understanding North American markets and user behavior. This role will optimize digital campaigns, leverage AI tools, and provide actionable insights through user path exploration and behavior analysis, highlighting key hotspots for engagement and conversions, while also improving how our brand is surfaced and cited in AI-driven search and answer engines.

Key Responsibilities:

• Lead AEO/GEO initiatives to improve how content is discovered, cited, and surfaced in AI-driven search and answer engines (e.g., Google AI Overviews, ChatGPT, Perplexity), alongside traditional website experience, accessibility, and conversion paths.
• Design and execute CRO strategies for landing pages, microsites, and campaign funnels, partnering with web/CMS teams to implement and QA test variants.
• Plan and implement SEO strategies, including keyword research, on-page optimization, technical SEO, and structured data/schema markup to support AEO/GEO visibility.
• Analyze user behavior and site paths to identify hotspots, drop-offs, and optimization opportunities.
• Use analytics and tracking tools (GA4, GTM, Looker Studio, GSC) to measure performance and derive insights.
• Leverage third-party tools (SEMrush, Ahrefs, and AI-visibility/citation tracking platforms) for keyword planning, competitive analysis, and AEO/GEO opportunity identification.
• Apply AI tools to enhance personalization, optimize content, predict user behavior, and improve conversion outcomes.
• Collaborate with marketing, content, and sales teams to enhance lead quality and conversion rates.
• Conduct A/B and multivariate testing to optimize engagement and conversions.
• Track and report on AEO/GEO-specific outcomes, including AI Overview/answer-engine appearances, citation frequency, and share of voice in AI-generated responses, alongside standard SEO and CRO metrics.

Qualifications:

• Bachelor's or Master's degree in Marketing, Digital Media, Business, or a related field.
• 8+ years of experience in IT industry digital marketing, spanning AEO/GEO, CRO, and SEO.
• Strong and mandatory experience with Google Ads, GA4, GTM, GSC, SEMrush/Ahrefs.
• Hands-on experience with HubSpot and Looker Studio.
• Strong understanding of North American user behavior and market dynamics.
• In-depth knowledge of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies for improving how content is retrieved, summarized, and cited by AI search/answer systems, in addition to on-site experience, engagement, and conversion optimization.
• Experience with AI-driven marketing tools, including predictive analytics, personalization, and content optimization.
• Working familiarity with a CMS (e.g., WordPress, Webflow, HubSpot CMS) sufficient to brief or implement CRO test variants.
• Strong analytical, problem-solving, and communication skills.

Why Join Us:

• Lead high-impact initiatives that directly influence engagement, conversions, and AI-driven optimization.
• Work in a collaborative, innovative, and data-driven environment.
• Competitive compensation and growth opportunities.