Growth Content Marketer

Marmeto; Bengaluru; Hybrid; INR 1,000,000 - 1,200,000; Full time

Benefits offered by this job

Autonomy

Premium AI tools

Modern tech stack

SaaS portfolio exposure

Job summary

Marmeto in Bengaluru is seeking an experienced Growth Content Marketer to drive content-led growth across our SaaS products. You will own AI-assisted content workflows, optimize conversion funnels, and scale organic acquisition from product positioning to founder-led distribution.

In this mid-level role, collaborate with product and tech teams, manage monthly content batches, and build high-impact assets such as landing pages, blogs, and lifecycle campaigns to turn organic traffic into active

Qualifications

• 4+ years of B2B SaaS or e-commerce content marketing experience.
• Experience with AI-assisted content workflows.
• Knowledge of SEO, keyword strategy, and on-page optimization basics.
• Ability to drive conversion-focused content and assets.

Responsibilities

• AI-native content operations to batch content with strong brand voice.
• Funnel and messaging optimization for landing pages, product pages, and blogs.
• Create and distribute content across LinkedIn, X, email, newsletters, and other channels.
• Track SEO and performance metrics to refine messaging strategies.

Skills

AI Tool Mastery

Copywriting & SEO

Analytics GA4

Content Growth

Tools

ChatGPT

Claude

Octalens

HeyGen

Job description

Location: Bengaluru, Karnataka (On-site / Hybrid)

Job Type: Full-time

Experience: 4+ Years in B2B SaaS / E-commerce Content Marketing

Target CTC: 10,00,000 12,00,000 LPA

About the role:

We are looking for an experienced, high-ownership Growth Content Marketer to drive content-led growth across our SaaS product portfolio, from product positioning and organic acquisition to founder-led distribution, launches, and conversion. In this mid-level role, you will move beyond writing traditional long-form articles from scratch.

Instead, you will take ownership of scaling our AI-assisted content workflows, optimizing conversion funnels, and building high-impact assets that turn organic web traffic into active app subscribers.

Working closely with our product and tech team, you will drive the strategy and execution behind our content engine, blending SEO, messaging, and AI operations to scale our reach efficiently.

Core Responsibilities

1. AI-Native Content Operations
   Create, edit, refine, and polish monthly batches of content with the help of AI, ensuring strong brand voice, technical accuracy, and readability. Inject real-world e-commerce use cases, product screenshots, step-by-step UI guides, and media into content. Embed high-intent Calls-to-Action (CTAs) and user-acquisition loops within articles, social media posts, third-party listings, web pages, and across social media.
2. Funnel & Messaging Optimization
   
   • Write and structure landing page copy, feature breakdown pages, and blog funnels to drive app installs and trial signups.
   • Build competitor comparison pages, migration guides, and product messaging assets to capture high-intent search traffic.
   • Draft copy for in-app promotion banners and lifecycle email sequences to cross-sell products across our portfolio.
3. Distribution & Repurposing
   
   • Create and distribute original and repurposed content across LinkedIn, X, email, communities, newsletters, and other relevant channels, adapting the story and format for each audience.
   • Maintain a consistent content publication schedule without compromising quality or technical accuracy.
4. SEO & Performance Tracking
   
   • Perform keyword research, structure internal linking, and ensure on-page SEO best practices using Search Console and Ahrefs/Semrush.
   • Track organic traffic, social-media traffic, reader-to-trial conversion rates, and keyword performance in Google Analytics (GA4) to refine messaging strategies.

Key Requirements

• Product Alignment: Experience working closely with product teams to deeply understand software mechanics and turn feature updates into engaging marketing assets.
• 4+ Years of Experience: Proven track record as a Content Marketer or Growth Specialist in a B2B SaaS or E-commerce setting.
• Domain Understanding: Strong familiarity with e-commerce ecosystems (Shopify, online store operations, software mechanics, and key growth metrics).
• AI Tool Mastery: Hands-on experience using modern AI tools (ChatGPT, Claude, Octalens, HeyGen, etc.) to accelerate research, editing, and graphic creation.
• Copywriting & SEO Fundamentals: Deep understanding of search intent, on-page SEO, keyword and keyword density, lead & demand generation, and persuasive writing.
• Analytics Stack: Practical experience analyzing content performance using Google Analytics (GA4), Search Console, and SEO tools (Ahrefs or Semrush).
• High Ownership: Ability to take full accountability for content deliverables, traffic targets, and user acquisition goals in a fast-paced environment.

What we offer:

• Compensation: 10,00,000 12,00,000 LPA.
• Autonomy: Direct ownership of organic growth strategy across a live portfolio of SaaS products.
• Modern Tech Stack: Access to premium AI tools, SEO suites, and design software to maximize output velocity.