AI Content & Creative Lead (D2C)

Adecco India; Gurugram District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Adecco India is seeking a Creative Lead Content Operations & AI to architect scalable content systems and lead creative operations. You will drive performance marketing through high-converting content while leveraging AI tools and methodologies.

The role requires strategic thinking, hands-on AI tooling, and leadership of cross-functional teams in a fast-paced startup-like environment. You will shape brand storytelling and optimize content for business outcomes.

Qualifications

• 7–10 years in Creative Strategy, Content Marketing or Content Operations.
• Hands-on with Generative AI tools and prompt engineering.
• Excellent copywriting, storytelling, and direct-response marketing skills.
• Strong understanding of consumer psychology and conversion-focused marketing.
• Experience managing creative teams and scaling content production.

Responsibilities

• Lead end-to-end creative and content operations across multiple marketing channels.
• Build AI-powered content workflows using tools like ChatGPT, Claude, Gemini, Midjourney, Runway, Veo, Kling.
• Develop high-converting scripts, landing pages, ad copies, VSLs, and marketing content.
• Build scalable content production systems to improve speed, quality, and creative output.
• Collaborate with Performance Marketing, Design, Product, and Video teams to create conversion-focused creatives.
• Develop creative frameworks, hook libraries, messaging angles, and storytelling strategies based on customer psychology.
• Analyze campaign performance and optimize creatives based on data and insights.
• Create AI-driven automation workflows to improve production efficiency.
• Mentor writers, designers, and video editors while establishing processes and quality standards.
• Research market trends and emerging AI technologies to enhance content performance.
• Drive founder-led branding, social media content, and thought leadership initiatives.
• Ensure all content aligns with brand voice and business goals.

Skills

Creative strategy

Content marketing

Performance marketing

Content operations

Generative AI tools

Prompt engineering

Copywriting

Storytelling

Consumer psychology

People management

Tools

ChatGPT

Claude

Gemini

Midjourney

Runway

Veo

Kling

Job description

Position: Creative Lead Content Operations & AI

Location: Gurgaon (Work from Office)

Experience: 710 Years

About the Role

We are looking for a highly strategic and AI-first Creative Lead to build scalable content systems, lead creative operations, and drive performance marketing through high-converting content. The ideal candidate should combine content strategy, consumer psychology, AI tools, and creative leadership to build repeatable content engines that deliver measurable business outcomes.

Key Responsibilities

• Lead end-to-end creative and content operations across multiple marketing channels.
• Build AI-powered content workflows using tools such as ChatGPT, Claude, Gemini, Midjourney, Runway, Veo, Kling, and other generative AI platforms.
• Develop high-converting scripts, landing pages, ad copies, VSLs, and marketing content for digital campaigns.
• Build scalable content production systems to improve speed, quality, and creative output.
• Collaborate with Performance Marketing, Design, Product, and Video teams to create conversion-focused creatives.
• Develop creative frameworks, hook libraries, messaging angles, and storytelling strategies based on customer psychology.
• Analyze campaign performance and continuously optimize creatives based on data and business insights.
• Create AI-driven automation workflows to improve creative production efficiency.
• Mentor writers, designers, and video editors while establishing creative processes and quality standards.
• Research market trends, competitor strategies, and emerging AI technologies to enhance content performance.
• Drive founder-led branding, social media content, and thought leadership initiatives.
• Ensure all content aligns with brand voice, business goals, and customer needs.

Desired Candidate Profile

• 7–10 years of experience in Creative Strategy, Content Marketing, Performance Marketing, or Content Operations.
• Strong experience in D2C, Healthcare, Wellness, Nutraceuticals, SaaS, eCommerce, or Consumer Brands.
• Hands-on experience with Generative AI tools and prompt engineering.
• Excellent copywriting, storytelling, and direct-response marketing skills.
• Strong understanding of consumer psychology and conversion-focused marketing.
• Experience managing creative teams and scaling content production.
• Ability to work in a fast-paced startup environment.