Growth/Business Analyst - Assistant Manager - Recharges & Utilities

Paytm; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Paytm is looking for a Growth Analyst to join their team in Bengaluru, India. The ideal candidate will analyze data to understand customer behavior and improve business growth. Responsibilities include collaborating with marketing and product teams and utilizing tools like SQL, Excel, and Tableau. Candidates should have 3-5 years of relevant experience. This role offers the opportunity to work in a fast-paced environment with a significant impact on business outcomes.

Qualifications

• 3-5 years of experience as a Growth Analyst/Business Analyst in e-commerce or similar domain.
• Strong analytical skills with tools like Google Analytics and Mixpanel.
• Proficiency in SQL and experience with database systems.

Responsibilities

• Analyze customer behavior to improve marketing performance.
• Collaborate with Marketing, Product, Finance, and Tech teams.
• Support the development and optimization of growth campaigns.

Skills

Growth Analyst

Data Analysis

SQL

Excel

Tableau

Python

R

CRM Tools

Google Analytics

Education

Graduates/Post Grads from Tier 1/2 colleges in Engineering, Management/Finance

Tools

Tableau

CleverTap

MySQL

PostgreSQL

Job description

About Us

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the team

Join the Recharges & Bill Payments Product team at Paytm which touches millions of users daily across 26+ categories including Mobile Recharges, Electricity Bills, DTH, Credit Card Bills and FASTag. As a team, we operate at the intersection of scale, reliability, and innovation, constantly reimagining how India pays its bills. You'll be part of a fast-paced, data-driven environment with end-to-end ownership, where every experiment and product improvement directly impacts user experience for millions. If you're excited about solving complex problems at scale and building for Bharat, this is the place for you.

About the Role

This role is focused on Growth/Data Analytics, where you use data to understand customer behavior, improve marketing performance, and drive business growth. The job involves working with tools like SQL, Excel, Tableau/Looker, and Python/R to analyze data, build customer segments, and optimize acquisition, engagement, and retention campaigns. You’ll collaborate closely with teams such as Marketing, Product, Finance, and Tech to make data-driven decisions and improve business outcomes. The role suits candidates who enjoy problem-solving, storytelling with data, and working in a fast-paced, cross-functional environment.

Key Responsibilities

• You are a dynamic problem solver, driven by a passion for data and the compelling narratives it reveals.
• Constantly challenging the status quo, you possess a keen ability to understand and navigate its complexities.
• Graduates/Post Grads from Tier 1/2 colleges with Engineering, Management/ Finance background are preferred.
• Strong working knowledge in SQL, Excel and visualization tools like Looker, Tableau.
• Understanding of Data-analysis languages like R/Python in core Statistical Concepts is expected.
• Support the development, execution and optimization of growth campaigns across various channels to enhance user acquisition, engagement and retention.
• Familiar with CRM platforms like Clevertap/Mo-engage. Familiarity with Digital marketing channels and metrics.
• Develop and implement sophisticated customer segmentation strategies to personalize marketing efforts, enhance targeting accuracy, and drive impactful engagement.
• Ability to work collaboratively with cross-functional teams like Marketing, Business, Finance, Product, Tech to ensure alignment and drive growth initiatives.

Qualifications

• 3-5 Years of experience working as Growth Analyst/Business Analyst in an e-commerce or similar domain (Mandatory).
• Experience in fintech, payments, or high-frequency consumer apps preferred.
• Strong analytical skills with tools like Google Analytics, Starburst, Mixpanel, Tableau.
• Hands-on experience with CRM/marketing automation tools (CleverTap, MoEngage, WebEngage, etc.).
• Understanding of funnels, cohorts, retention, and LTV optimization.
• Strong communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Experience with data visualization tools such as Google Data Studio or Looker.
• Proficiency in SQL and experience with database systems such as MySQL, PostgreSQL, or HiveQL.

Why join us

We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people’s collective energy and unwavering focus on the customers, and that’s how it will always be. We are the largest merchant acquirer in India.

Compensation

If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!