Business Analyst- Paytm Ads

Paytm; Dadri; On-site; INR 1,500,000 - 1,800,000; Full time

Job summary

Paytm Ads is seeking a Senior Manager – Product Analytics to steer data-driven decisions across the Paytm Ads platform. You will partner with Product, Data Engineering, Sales, and Operations to analyze product performance and user behavior, translating insights into actions that drive advertiser and platform success.

You will build dashboards, write complex SQL, and evaluate funnels, retention, and experimentation to uncover growth opportunities and optimize CAC, ROI, CTR and conversions.

Qualifications

• B.E./B.Tech from a reputed engineering institute.
• Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles.
• Strong SQL expertise for large-scale data analysis and reporting.
• Experience with BI tools such as Superset, Tableau, Power BI, or Looker.
• Solid understanding of product analytics, marketing metrics, funnels, and experimentation frameworks.
• Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager.
• Experience in AdTech / MarTech ecosystems is preferred but not mandatory.

Responsibilities

• Build and maintain automated dashboards and BI reports for key product and revenue metrics.
• Write advanced SQL queries to analyze large datasets and generate actionable insights.
• Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities.
• Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact.
• Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions.
• Translate business/product questions into structured analysis recommendations for stakeholders.

Skills

SQL

Product analytics

Data visualization

A/B testing

Stakeholder communication

Education

B.E./B.Tech from a reputed engineering institute

Tools

Superset

Tableau

Power BI

Looker

Job description

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Team-

Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns.

About the Role-

We are looking for a Senior Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance.

Key Responsibilities:

• Build and maintain automated dashboards and BI reports for key product and revenue metrics.
• Write advanced SQL queries to analyze large datasets and generate actionable insights.
• Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities.
• Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact.
• Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions.
• Translate business/product questions into structured analysis recommendations for stakeholders.

Qualifications:

• B.E./B.Tech from a reputed engineering institute
• Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles.
• Strong SQL expertise for large-scale data analysis and reporting.
• Experience with BI tools such as Superset, Tableau, Power BI, or Looker.
• Solid understanding of product analytics, marketing metrics, funnels, and experimentation frameworks.
• Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager.
• Experience in AdTech / MarTech ecosystems is preferred but not mandatory.

Why join us:

Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of India’s most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership.

Compensation:

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!