Chief Marketing Officer

Weekday AI; Mumbai; On-site; INR 8,000,000 - 12,000,000; Full time

Job summary

Weekday seeks a Chief Marketing Officer to lead marketing strategy for a premier restaurant and hospitality business in Mumbai. The candidate will drive brand growth, consumer engagement, and revenue expansion, overseeing brand strategy, digital and performance marketing, CRM, and influencer initiatives.

The role demands extensive leadership experience, strong consumer insights, and a proven ability to build brands, accelerate growth, and strengthen market presence across channels and new

Qualifications

• 18–25 years of overall professional experience in senior marketing leadership roles.
• Proven experience in restaurant, QSR, F&B, hospitality, FMCG or consumer-facing sectors.
• Strong expertise in brand building, positioning, and integrated marketing strategy.

Responsibilities

• Develop and execute the overall brand strategy and establish a distinctive market position.
• Lead end-to-end integrated marketing across traditional and digital channels to improve brand awareness and engagement.
• Drive digital, paid and performance marketing with measurable outcomes.
• Oversee social media, influencer partnerships, and CRM-driven campaigns.
• Accelerate revenue growth, customer acquisition and retention; increase footfall and lifetime value.
• Lead marketing for new outlet launches, market entry and expansion initiatives.
• Manage budgets, agency relationships and ROI; ensure efficient use of resources.
• Build and mentor a high-performing marketing team with accountability and creativity.

Skills

Marketing Leadership

Brand Building

Digital Marketing

Performance Marketing

Social Media Marketing

Influencer Engagement

Job description

This role is for one of Weekday’s clients
Salary range: Rs 8000000 - Rs 12000000 (ie INR 80 - 120 LPA)

Min Experience: 18+ years
Location: Mumbai
JobType: full-time

Industry: Restaurant, QSR, Food & Beverage, Hospitality, FMCG, or Consumer-facing Businesses

Role Overview

We are seeking an accomplished Chief Marketing Officer (CMO) to lead the overall marketing strategy and drive brand growth for a leading restaurant and hospitality business. The ideal candidate will bring extensive marketing leadership experience, a strong understanding of consumer behaviour, and a proven ability to build brands, accelerate revenue growth, and strengthen market positioning.

The CMO will oversee integrated marketing initiatives across brand strategy, digital and performance marketing, social media, influencer engagement, and customer relationship management (CRM). This role will play a critical part in increasing restaurant footfall, driving customer acquisition and retention, supporting business expansion, and maximising marketing returns.

Key Responsibilities

1. Brand Strategy and Positioning: Develop and execute the overall brand strategy, strengthen brand identity, and establish a distinctive market position.
2. Integrated Marketing: Lead end-to-end marketing initiatives across traditional and digital channels to improve brand awareness, customer engagement, and business performance.
3. Digital and Performance Marketing: Drive digital marketing, paid campaigns, performance marketing, and customer acquisition strategies with a focus on measurable outcomes.
4. Social Media and Influencer Engagement: Oversee social media strategy, content initiatives, influencer partnerships, and consumer engagement campaigns.
5. Revenue and Business Growth: Develop marketing strategies that accelerate revenue growth, increase restaurant footfall, improve customer acquisition, and strengthen customer retention.
6. New Outlet Launches and Expansion: Lead marketing plans for new restaurant launches, market entry, and business expansion initiatives.
7. Customer Relationship Management: Drive CRM strategies, loyalty initiatives, and customer engagement programmes to improve repeat visits and lifetime value.
8. Budget and ROI Management: Manage marketing budgets, agency relationships, campaign investments, and marketing performance to ensure effective utilisation of resources and strong ROI.
9. Team Leadership: Build, mentor, and lead a high-performing marketing team while fostering a culture of accountability, creativity, and performance.

Required Qualifications and Experience

1. 18–25 years of overall professional experience, with substantial experience in senior marketing leadership roles.
2. Proven experience in the restaurant, Quick Service Restaurant (QSR), Food & Beverage (F&B), hospitality, FMCG, or other consumer-facing sectors.
3. Strong expertise in brand building, brand positioning, and integrated marketing strategy.
4. Demonstrated experience in digital marketing, customer acquisition, and business growth initiatives.
5. A track record of developing marketing strategies that drive revenue, customer engagement, and retention.
6. Strong commercial acumen and the ability to connect marketing initiatives with measurable business outcomes.
7. Excellent strategic thinking, stakeholder management, team-building, and leadership capabilities.

Must-Have Skills

• Marketing Leadership
• Brand Building
• Digital Marketing

Good-to-Have Skills

• Performance Marketing
• Social Media Marketing
• Influencer Engagement