SRTI -Marketing Executive -Mumbai -Hughes Rd -Work From Office 6 days

SRTI SIR RATAN TATA INSTITUTE (SRTI); Mumbai City; On-site; INR 279,000 - 446,000; Full time

Job summary

SIR RATAN TATA INSTITUTE (SRTI) is seeking a Marketing Executive in Mumbai to drive on-ground growth across its divisions. The role emphasizes hands-on execution, strong communication, and basic data literacy to enhance customer experience.

You will manage digital presence, catchment activations, direct marketing, and performance tracking, collaborating with leadership to boost awareness and sales.

Qualifications

• Graduate in any discipline; preferred Marketing/Management studies.
• Freshers with internship or leadership exposure also invited.
• Clear communication and willingness to learn on ground.

Responsibilities

• Digital presence: update GBP, monitor reviews, coordinate with aggregators.
• Local activations: build relationships with offices, RWAs, micro-influencers.
• Direct marketing: capture customer data at POS and run basic campaigns.
• Performance: track KPIs and report weekly to leadership.

Skills

On-ground execution

Digital literacy

Communication skills

Data interpretation

Education

Graduate degree

Marketing/Advertising preferred

Tools

MS Excel

Canva

GBP/Local channels

Job description

SRTI -Marketing Executive -Mumbai -Hughes Rd -Work From Office 6 days

Organisation Name: SIR RATAN TATA INSTITUTE (SRTI)

Website: https://srti.in/

Location: Sir Ratan Tata Institute, 35 NS Patkar Marg (Hughes Road), Near Khareghat Colony, Grant Road, Mumbai - 400007

Job Title: Marketing Executive

Reporting to: Head - Operations

Role Summary

We are looking for a hands-on, high-ownership Marketing Executive to take charge of executing initiatives to enhance customer experience and growth at SRTI across its divisions of Foods, Garments and Montessori training. What matters most is high execution drive, strong communication skills, comfort with basic data, and a willingness to learn on the groun

Educational Qualification: Graduate in any discipline, preferred in a relevant discipline such as Business Administration (BBA), Management Studies (BMS), Marketing, Mass Communication, Media or Advertising

Professional Experience: Exposure to any marketing initiatives in retail, F&B, hospitality or any consumer-facing domain. Freshers with strong internship experience or campus club leadership are encouraged to apply

Why Join Us?

• Complete Ownership: Directly drive the growth across divisions, using a real-world business framework.
• Direct Mentorship: Work directly alongside the leadership team to drive growth marketing from the ground up.
• Career Progression: Opportunity to drive real-world growth across divisions

Role & responsibilities

1. Digital Presence & Awareness

• Manage, monitor and update Google Business Profiles (GBP) for physical presences of SRTI
• Monitor customer feedback and reviews (owned channels and third party channels such as Google Business, Swiggy, Zomato) daily, ensuring 100% response rate and escalating negative feedback to relevant stakeholders
• Coordinate with aggregator account managers to grow visibility on online channels and aggregators
• Support agency with strategy and tactics to maintain relevant local social media, while monitoring key metrics

2. Catchment & Localized Field Activations

• Build relationships with key catchment influencers including offices, co-working spaces, and residential welfare associations (RWAs) around each store for demand generation
• Identify hyper-local micro-influencers and reviewers (food / garments / Montessori) in city for potential collaborations and events
• Coordinate on-ground collateral placement (A-boards, table-top QR stands, packaging flyers).

3. Data Capture and Direct Marketing

• Train store cashiers and team members on capturing customer phone numbers at the POS.
• Execute basic direct marketing broadcasts for new customer welcomes, seasonal offerings, and lapsed customer win-backs using automated tools.
• Manage Customer Engagement through direct channels such as WhatsApp for Business

4. Performance Monitoring

• Work alongside store managers to track Order and Average Order Value (AOV) growth.
• Track weekly KPIs against marketing performance and present a brief weekly performance update to leadership.

Preferred candidate profile - Key Skills & Attributes:

• High On-ground Execution: Willingness to visit physical locations in Mumbai and engage directly with store staff and local businesses.
• Basic Digital Literacy: Familiarity with Google Business Manager, Instagram/Facebook page management, Canva or equivalent (for basic design edits), and MS Excel/ Google Sheets.
• Clear Communication: Good spoken and written communication skills to handle customer feedback and local corporate partnerships.
• Data Curiosity: Comfort with reading basic sales numbers, order counts, and direct marketing communication reports.