Growth Associate, Mar-tech

WebEngage; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Macbook for Engagers

Medical insurance with Covid care

Mental health programs

Contemporary leave policy

Job summary

WebEngage in Mumbai, India is seeking a Customer Success professional focused on MarTech consulting. You will manage a portfolio of accounts, drive product adoption, and ensure clients achieve measurable value from WebEngage solutions.

Ideal candidates have 1–3 years in marketing analytics, a postgraduate marketing degree with a technical bent, and strong communication skills. You will translate business needs into actionable implementation plans and collaborate with consultants to deliver early

Qualifications

• 1–3 years of experience in marketing/analytics/marketing technology applications.
• Post Graduate in Marketing with a technical bent preferred.
• Strong problem-solving at the interplay of technology, data and marketing.
• Comfort with martech concepts: integrations, data unification, automation, triggered communications, and personalization.
• Effective and articulate communication skills.

Responsibilities

• Manage a portfolio of accounts to drive product adoption.
• Translate business problems into technically ready implementation plans.
• Interpret analytics across KPIs to drive value for the client's business.
• Articulate the definition of success/ROI and set measurement systems to track metrics.
• Build playbooks and best practices for consultants to leverage.
• Audit martech deployments and recommend interventions for early wins and long-term value.

Skills

Marketing analytics

Martech

Account management

Data-driven decisions

Communication skills

Education

Postgraduate in Marketing

Job description

About the role

The role focuses on managing customer success in the context of marketing technology (Martech) and delivering value through consulting services. The person is responsible for ensuring that customers achieve success with WebEngage solutions and that consulting services are aligned with delivering tangible value to clients.

Essential Functions and Responsibilities

• Manage a portfolio of accounts to drive product adoption
• Understand key business metrics for the account that can be affected meaningfully via Martech deployment and translate business problems into technically readyimplementationplans.
• Interpret analytics across KPIs to drive needle-moving initiatives to deliver value to the client's business
• Articulate the common definitionof success / ROI in sync with customers and setup appropriate measurement systems to transparently track the respective metrics.
• Build, frameworks and alibraryof playbooks / best practices for multiple industries for the consultants to leverage.
• Execute audit on accounts from a martech deployment maturityand effectiveness lens and recommend strategic and tactical interventions that deliver early wins and long-term tangible business value.

Ideal Candidate

• 1-3 years of experience in marketing/analytics/marketing technology applications
• Post Graduate in Marketing with a technical bent of mind is a strong preference.
• Strong problem-solving skills at the interplay of Technology <> Data <> Marketing
• Comfort with key martech concepts: integrations, data unification, automation, triggered communication, personalization, marketing analytics - funnels, paths, cohorts and user journeys.
• Effective and articulate communication skills

Life at WebEngage:

• We taketransparencyvery seriously. Along with a full view of team goals, get atop-level viewacross theboardwith our monthly & quarterly town hall meetings.
• A highlyinclusivework culture that promotes arelaxed,creativeandproductiveenvironment.
• Practiceautonomy,open communication, andgrowth opportunities, while maintaining a perfectwork-life balance
• Go oncompany-sponsored offsites, once a year and blow off steam with your work buddies! (Post Pandemic)

Perks & Benefits:

• Learningis a way of life. Unlock your full potential backed withcutting-edge toolsandmentorship(Macbookfor Engagers !)
• Get thebest in classmedical insurance(withCovid Carefacilities), programs for taking care of yourmental health, and aContemporary Leave Policy(beyond sick leaves)

Explore more here:

https://youtu.be/Y0HjfyMjUpg

https://www.linkedin.com/company/webengage

https://twitter.com/WebEngage?s=09

WebEngage aims to be an equal opportunity employer. We strongly believe that when people feel respected and included they can be more creative, innovative, and successful. We believe that change is the only constant and are in the process and will continue to be in process with changing times to adapt and advance diversity and inclusion. We take affirmative action to ensure equal opportunity and complete non-disclosure of all applicants without any regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other characteristics not mentioned hereinabove which are protected under the law of the soil.