Category Manager

Bayer; Thane; On-site; INR 2,400,000 - 3,700,000; Full time

Job summary

Bayer is seeking a Category Manager for the Digestive category to lead growth across retail, pharmacy, modern trade and e-commerce channels. You will build short- and long-term plans anchored in consumer insights to deliver topline growth, higher penetration and stronger profitability.

Collaborating with sales, trade marketing and digital teams, you will manage budgets, measure media ROI and drive in-market activations with speed and quality.

Qualifications

• MBA with 7–9 years of category/brand/marketing experience in FMCG/consumer health or OTC.
• Strong English communication (verbal, written, presentation).
• Experience managing scaled consumer brands, e-commerce growth, or media effectiveness programs is a plus.

Responsibilities

• Develop short- and long-term category, brand and commercial plans based on consumer, shopper and competitive insights to deliver topline and market share.
• Lead initiatives to scale or relaunch brands, innovate, optimize price-pack architecture and build distinctive brand assets.
• Identify growth opportunities in digestive health and translate into consumer propositions and scalable initiatives.
• Track performance across volume, value, sell-out, distribution, market share and ROI; drive agile actions.
• Oversee integrated brand activity across advertising, media, digital, in-store and e-commerce activations; manage budgets with ROI discipline.
• Collaborate with sales, trade marketing, e-commerce, and cross-functional teams to drive availability and fast market response.
• Work with agencies, regulatory, legal, finance, supply to develop compliant, insight-led campaigns and measurable outcomes.

Skills

Consumer insights

Data analytics

Commercial acumen

Media & digital fluency

Innovation execution

Agency leadership

Cross-functional collaboration

Education

MBA

Job description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Category Manager

POSITION PURPOSE

This position will be responsible for building and executing the growth agenda for digestive category, with clear accountability for consumer demand generation, sell-out growth, penetration, profitability, media effectiveness and in-market execution across retail, pharmacy, modern trade and e-commerce channels.

YOUR TASKS AND RESPONSIBILITIES

• The primary responsibilities of this role, Category Manager, Digestive, CH Marketing as the owner of the assigned category/brand are to:
• Develop short-term and long-term category, brand and commercial plans built on consumer, shopper, customer and competitive insights to deliver topline, bottomline, market share, household penetration, trial and repeat objectives.
• Lead initiatives to scale or relaunch the brand(s), introduce relevant innovations, optimize price-pack architecture and build distinctive brand assets that improve consumer recruitment and frequency of use.
• Identify and prioritize growth opportunities for Bayer Consumer Health within the digestive health space, and develop them into compelling consumer propositions and scalable initiatives by combining deep local market and consumer insights with Bayer’s global science expertise.
• Track and analyze business performance across volume, value, sell-out, distribution, market share, penetration, profitability, media ROI, competitive activity and consumer research, and recommend agile corrective actions.
• Lead the execution and evaluation of integrated brand activity across advertising, media, digital, search, social, influencer, content, PR, promotions, sampling, pharmacy education, in-store visibility and e-commerce activations.
• Plan, deploy and track advertising, promotion and shopper budgets against strategic priorities, with discipline on ROI, reach, frequency, conversion and business impact.
• Partner closely with sales, trade marketing, e-commerce, revenue growth management and distribution teams to drive availability, visibility, recommendation, trial generation and fast response to market trends.
• Work closely with agency partners, regulatory, medical/legal, finance, supply and cross-functional teams to develop compliant, insight-led campaigns and execute brand activity systems with speed, quality and measurable outcomes.

WHO YOU ARE

• Masters in Business Administration with 7 to 9 years of category/brand/marketing experience, preferably in FMCG, consumer health, OTC, or other high-velocity consumer categories. Preferably from a Tier 1/ 2 institute.
• Strong consumer insight, data analytics, commercial acumen, media and digital fluency, innovation execution, agency leadership and cross-functional collaboration skills.
• Strong English communication skills (verbal, written and presentation) is a must
• Proactive, agile and commercially grounded, with the ability to convert consumer and market data into clear decisions, fast action plans and measurable business impact.
• Entrepreneurial mindset with strong execution discipline, comfort with ambiguity and the ability to manage multiple priorities in a fast-paced FMCG-style environment.
• Preferred qualification: Experience managing scaled consumer brands, OTC or digestive health portfolios, e-commerce growth, media effectiveness programs or consulting projects is a plus.

Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/enfstrategyfstrategy

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location: India : Maharashtra : Thane

Division: Consumer Health

Reference Code: 896170

Contact Us \+ 022-25311234