GROUP PRODUCT MANAGER - OTC

Himalaya Wellness Company; Bengaluru; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

Himalaya Healthcare is seeking a Sr Brand Manager / Group Product Manager to own the mission of transforming clinically backed wellness solutions into preferred consumer choices. You will scale flagship brands, drive NPDs, and partner with R&D, medical affairs, and Regulatory teams to translate data into compelling claims.

The role requires 8–12 years of brand management experience in Indian FMCG/OTC sectors, with strong digital and Ecom media skills, and an ownership mindset for brand growth

Qualifications

• 8-12 years of core brand management experience in Indian FMCG/OTC sectors.
• Strong understanding of General Trade, Modern Trade, and digital D2C channels.
• Ownership & decision-making for brand growth and profitability.

Responsibilities

• Category Creation & Positioning Strategy.
• Own the long-term strategic lifecycle and P&L for core brands and future NPDs.
• Lead cross-functional alignment with R&D, medical affairs, and Regulatory teams.
• Drive omni-channel GTM and build dominance in GT/MT and Pharmacy chains.
• Collaborate with agencies to develop compelling communication and visuals.
• Leverage consumer insights to inform strategy and messaging.

Skills

Brand management

Digital & Ecom media

Cross-functional leadership

P&L ownership

Agile learner

Education

Bachelor's in Marketing/Business

Job description

Sr Brand Manager / Group Product Manager Himalaya Healthcare (OTX)

About The Role

Himalaya Healthcare is committed to “Wellness in every home” and is building scientifically backed wellness products and regimes. We are seeking a category creator, who will own the mission of transforming, clinically backed wellness solutions into preferred choices of consumers. The person will be responsible for scaling our flagship brands and bringing new innovative products to the market. Empowering consumers with right product offerings and right education to make an informed choice for their wellness needs is the core of this role.

Core Responsibilities & Strategic Deliverables

• Category Creation & Positioning Strategy
• Own the long-term strategic lifecycle and P&L for our core brands and future NPDs through building relevant and resonant consumer narratives
• Lead cross-functional alignment with our internal R&D, medical affairs, and Regulatory teams to translate clinical data into sharp, and compelling claims.
• Work on the Innovation funnel to build superior products
• Omni-Channel GTM
• Drive marketing to grow our share of shelf and build dominance in GT/MT and Pharmacy chains
• Optimize our packaging architecture and digital visual asset for Qcom/Ecom shoppers. Drive volume growth by building hyper-targeted, conversion-led loops on rapid-delivery networks (Blinkit, Zepto, Swiggy Instamart) to capture impulse consumer searches for stress, fatigue, and immunity.
• Partner closely with our Medical Marketing division to equip our field force with high-science visual aids and narrative to command trust amongst Health care practitioners.
• Consumer Insights & Data-Driven Brand Building
• Continuously seek out the voice of the consumer and champion it internally. Focus on capturing “consumer speak” from different channels to understand their behaviour and to decode shifting urban usage behaviours, preferences, and barriers to trials.
• Leverage data analytics to understand shopper behaviour, consumer behaviour, trends media campaign effectiveness and drive excellence
• Work with creative and media agencies to develop relatable and persuasive communication and make it reach the consumers

Candidate Profile

• 8- 12 years of core brand management experience, with a deep understanding of General Trade, Modern Trade, and digital D2C channels within the Indian FMCG , OTC sector or related sectors
• Good verbal and written communication skills and well versed with Digital and Ecom media
• Ownership & Decision-Making with respect to brand growth and profitability
• Obsession with Quality in both product development and operational excellence.
• An agile learner who actively experiments with emerging technologies, new formats and execution elements
• Strong team player

Why Join Us?

Build a wellness categories from the ground up and grow our flagship brands . If you are ready to use your consumer-first marketing acumen to improve daily health outcomes across millions of households, we want to talk to you.