Group Head - Performance Marketing

Interactive Avenues Pvt. Ltd.; Bengaluru; Vor Ort; INR 3.000.000 - 4.200.000; Vollzeit

Zusammenfassung

Interactive Avenues, part of Omnicom Media, in Bengaluru is seeking a Performance Marketing Strategist at Group Head level to lead performance-led media planning and client management. You will oversee end-to-end operations and drive growth on Google and Meta.

The role demands hands-on expertise, strong budget forecasting, and leadership of cross-functional teams across creative, data, tech, and analytics to optimise ROI and stay ahead of industry trends.

Qualifikationen

• Graduate/ Post Graduate Degree or related work experience.
• Google and Facebook Blueprint Certified Professional
• Experience in media agencies or brand side from 7 to 8 years
• Extreme attention to detail with ability to prioritize in fast-paced environment.

Aufgaben

• Develop and implement performance-first media strategies across Google and Meta.
• Build, optimize, and scale campaigns to achieve client KPIs (ROI, ROAS, CAC).
• Oversee performance-led integrated media plans ensuring alignment with client goals.
• Act as the strategic point of contact for key client relationships.
• Translate client business objectives into actionable performance marketing strategies.
• Present campaign performance, insights, and recommendations effectively.
• Lead day-to-day operations of performance campaigns across platforms.
• Manage budgets, forecasts, and pacing to ensure efficiency and ROI.
• Ensure flawless execution of campaigns with timely optimizations and reporting.
• Guide and mentor performance marketing teams to drive excellence.
• Collaborate with cross-functional teams to deliver impactful campaigns.
• Stay ahead of industry trends and introduce new tools, platforms, and strategies.

Kenntnisse

Google

Meta

Forecasting

Budget management

Campaign optimization

Client management

Team mentoring

Analytics tools

Communication skills

Ausbildung

Bachelor's degree

Postgraduate degree

Tools

DoubleClick Bid Manager

Google AdWords

Facebook tools

ComScore

GWI

TGI

Jobbeschreibung

We are looking for a highly driven and experienced Performance Marketing Strategist as a Group Head level to lead performance-led media planning, client management, and oversee end-to-end operations. The ideal candidate should have strong hands-on expertise in Google and Meta, with a proven track record of managing large-scale campaigns and delivering measurable business growth.

Department: Performance Marketing

Role Category: Mid-Senior

Responsibilities:

• Develop and implement performance-first media strategies across Google and Meta.
• Build, optimize, and scale campaigns to achieve client KPIs (ROI, ROAS, CAC, etc.).
• Oversee performance-led integrated media plans ensuring alignment with client goals.

Client Management:

• Act as the strategic point of contact for key client relationships.
• Translate client business objectives into actionable performance marketing strategies.
• Present campaign performance, insights, and recommendations effectively.

Operations & Execution:

• Lead the day-to-day operations of performance campaigns across platforms.
• Manage budgets, forecasts, and pacing to ensure efficiency and ROI.
• Ensure flawless execution of campaigns with timely optimizations and reporting.
• Guide and mentor performance marketing teams to drive excellence.
• Collaborate with cross-functional teams (creative, data, tech, analytics) to deliver impactful campaigns.
• Stay ahead of industry trends and introduce new tools, platforms, and strategies.

Skills :

• Hands on experience on Google and Meta
• Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
• Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.)
• Strong written and verbal communication skills
• Strong organizational skills, detail-oriented and capable of multi-tasking
• Superb client relationship and management skills
• Proven problem-solving skills and ability to think outside of the box
• Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
• Provide timely and actionable feedback to the team to aid in their development and improvement

Experience & Qualifications:

• Experience in media agencies or brand side from 7 to 8 years
• Graduate/ Post Graduate Degree or related work experience
• Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
• Google and Facebook Blueprint Certified Professional
• Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment.

About Omnicom Media:

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world’s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry’s most powerful portfolio of Identity (Acxiom RealID), Commerce (Flywheel), and Intelligence (Q) assets to design dynamic Growth Ecosystems that enable the world’s most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.

About Interactive Avenues:

Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

Our Commitment to Diversity, Equity & Inclusion:

We are committed to building a workplace that embraces diversity, equity, and inclusion. We encourage applications from individuals of all backgrounds and identities, irrespective of gender, race, ethnicity, nationality, age, sexual orientation, gender identity, disability, religion, marital or socio-economic status.