Group Head- Biddable Performance

LS Digital Group; Gurugram District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Logicserve is a leading digital marketing agency in India, focusing on search, social, and mobile campaigns. The team manages client accounts across Google Ads, Bing, and other platforms, delivering performance-driven strategies.

We seek a senior paid search specialist with 6+ years of hands-on experience to oversee campaigns, optimize bids and budgets, and generate insightful client reports. Join our award-winning agency to drive growth.

Qualifications

• 6+ years of hands-on experience in managing and optimizing paid search campaigns.
• Oversee new paid search campaigns, ad groups, accounts, and reporting.
• Improve keywords, bids, and budget management to meet client goals.

Responsibilities

• Manage, review, and perform daily account responsibilities for Google Ads, Bing and other search platforms.
• Monitor bids, budgets, impression share, quality score, and other metrics.
• Provide recommendations and execute strategies for campaigns per client goals.
• Generate weekly and monthly client reports on major metrics and revenue.
• Coordinate with team to meet client goals.

Skills

Paid search management

Tools

Google Ads

Bing Ads

Job description

• Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
• Provide oversight, manage, and can generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals.
• Bring 6+ years of hands-on experience in managing and optimizing paid search campaigns.

About Us

Logicserve is a new-age digital marketing company that offers the most comprehensive suite of digital marketing services. Our decade plus experience of working on various platforms like search, social and mobile has enabled us to deliver high-quality brand and performance marketing campaigns. Our award-winning creative team proactively enables your brand to surpass its goals around brand equity, customer-centricity and topline revenue. We also work along with you as ‘Digital Consultants’ to identify gaps, strategize & implement the right-fit technology stack for your organization just in time for maximum results.

Accreditations

• DoubleClick Certified Marketing Partner (DCMP) https://www.doubleclickbygoogle.com/certified-marketing-partners/find-a-partner/?countries=india&services=technology-doubleclick-search
• Google Analytics Certified Implementation Partner https://www.google.com/analytics/partners/company/5091718139478016/gacp/5629499534213120/service/5724160613416960
• Partners with Top Publishers & Networks
• Logicserve Digital is an Award-Winning Agency