Graphic Designer

Leadraft; India; On-site; INR 300,000 - 600,000; Full time

Job summary

Leadraft, a new-age digital marketing company in India, invites a talented Graphic Designer to craft high-impact visuals for social media, ads, and brand identities. You will collaborate with Digital Marketing Managers and Content Strategists to create visuals that stop the scroll across Instagram, LinkedIn, and Facebook.

Your mission is to design engaging creatives with strong hooks and clear CTAs, while aligning with client calendars and brand guidelines, including Vizag market nuances.

Qualifications

• Proficient in Adobe Photoshop and Illustrator; After Effects/Premiere Pro a plus.

Responsibilities

• Design social media creatives and static/carousel posts aligned to monthly calendars.

Skills

Photoshop

Illustrator

After Effects

Premiere Pro

Typography

Color theory

Layout

Brand awareness vs lead gen

Deadline-driven

Vizag market knowledge

Tools

Photoshop

Illustrator

After Effects

Premiere Pro

Job description

Leadraft is a new-age digital marketing company based in India, holding expertise in providing a digital edge to your business by providing marketing solutions. We as a marketing company aim at giving more significant returns on digital spending. Our marketing strategy is the foundation of every campaign and our seamless execution provides a solid structure to that.

Our team of marketing experts, designers and content creators work in continuous close collaboration with our clients and create strategies to cater to their specific needs.

The marketing space is never static and is continually evolving with newer technologies and platforms. We pride ourselves on keeping up with trends and ensuring a steady but sustainable growth of your business through digital media.

Job Description

Role Overview:

As a Graphic Designer at Leadraft, you will be the visual voice for our diverse portfolio of clients. You will work alongside our Digital Marketing Managers and Content Strategists to produce high-impact visuals for social media, paid ad campaigns, and brand identity projects.

Your Mission: To stop the scroll. You will design creatives that capture attention in less than 3 seconds on platforms like Instagram, LinkedIn, and Facebook.

Key Responsibilities:

• Social Media Creatives: Design engaging static and carousel posts for our clients' social media handles (Instagram, LinkedIn, FB) that align with their monthly content calendars.
• Performance Ad Creatives: Create high-conversion visuals for Facebook & Google Ads. You understand that an ad creative needs a strong hook and clear CTA.
• Branding & Identity: Assist in creating logos, brand guidelines, and brochures for new businesses launching in Vizag and beyond.
• Motion Graphics (Bonus): Create simple animations, GIFs, or Reels covers to increase engagement (highly valued at Leadraft).
• Web Assets: Design banners, landing page elements, and icons for website projects.
• Collaboration: Brainstorm with the marketing team to turn raw ideas into polished visual campaigns.

Skills & Requirements:

• Software Mastery: Proficient in Adobe Photoshop and Illustrator. (Knowledge of After Effects or Premiere Pro is a massive "Plus" for us).
• Design Eye: Strong understanding of typography, color psychology, and layout. You know why "Comic Sans" is forbidden and why "White Space" is essential.
• Marketing Mindset: You understand the difference between a "brand awareness" post and a "lead generation" ad.
• Deadlines: Agency life is fast-paced. You must be able to manage multiple client briefs simultaneously without compromising quality.
• Local Context: Understanding the Vizag market trends (consumer behavior in Andhra Pradesh) is an added advantage.