Content Strategist

eDirectsys; Chennai District; On-site; INR 350,000 - 650,000; Full time

Job summary

eDirectsys in Chennai, Tamil Nadu, is seeking a content writer to deliver high-quality content for marketing initiatives including CRM communications. You will create blogs, website copy, emails, and product messaging, while coordinating with content and design teams.

The role requires 1-5 years in content writing with marketing focus, strong portfolio across formats, and solid understanding of CRM journeys, branding, and digital marketing trends.

Qualifications

• 1-5 years of content writing experience in marketing communications; CRM journeys and digital marketing content understanding.
• Bachelor's or Master's in marketing, communications, journalism, or related discipline preferred.
• Must have agency or content marketing experience.
• Excellent written and verbal communication skills.
• Understanding of branding, design and aesthetics.
• Strong portfolio of content across formats and platforms (video, podcasts, social media, long-form, short-form).
• Familiar with latest content and social media trends and technology advancements.

Responsibilities

• Deliver high-quality, engaging content for all marketing initiatives, including CRM communications.
• Social Media Ads, Google Search & Display Ads etc.
• Analyzing content performance regularly and optimizing content to improve core metrics.
• Work on the marketing calendar and support content strategy.
• Write blogs, website and email content, merchant communication and product communication; scripting and storyboarding of product and brand videos.
• Coordinate with content and design agencies.
• Understand different formats and platforms to create compelling, platform-specific content.

Skills

Content Writing

Copywriting

Blog Management

Content Strategist

Excellent communication

Education

Bachelor's or Master's in marketing, communications, journalism, or related discipline

Job description

• Deliver high-quality, engaging content for all marketing initiatives, including CRM communications
• Analysing content performance regularly and optimizing content to improve the performance of critical metrics
• Closely work on the marketing calendar and support with content strategy
• Write blogs, website and email content, merchant communication and product communication Scripting and storyboarding of product and brand videos
• Handling and coordinating with content and design agencies
• A clear understanding of different formats and platforms and should be able to create compelling, platform-specific content creator.

Experience

2-3 years

Work Location

Chennai, Tamil Nadu

Job-Type

Full-time

Roles And Responsibilities

• Deliver high-quality, engaging content for all marketing initiatives, including CRM communications
• Social Media Ads, Google Search & Display Ads etc.
• Analysing content performance regularly and optimizing content to improve the performance of critical metrics
• Closely work on the marketing calendar and support with content strategy
• Write blogs, website and email content, merchant communication and product communication Scripting and storyboarding of product and brand videos
• Handling and coordinating with content and design agencies
• A clear understanding of different formats and platforms and should be able to create compelling, platform-specific content creator.

Qualifications

• 1-5 years of relevant content writing experience, especially in marketing communication Understanding of CRM journeys and writing Digital Marketing content.
• Bachelor's or Master's in marketing, communications, journalism, or related discipline will be preferred (Not mandatory)
• Must have agency or content marketing experience
• Excellent communication skills are written and verbal
• Understanding of branding, design and aesthetics
• A strong portfolio of content across formats and platforms - like video, podcasts, social media, long-form, short form, taglines/one-liners
• Familiarity with the latest content, social media trends, consumer trends and advancements in technology

Key Skills

• Excellent communication skills are written and verbal
• Content Writing
• Copywriting
• Blog Management
• Content Strategist