Graphic Designer

Invisia BPO; Bengaluru; On-site; CAD 55,000 - 75,000; Full time

Job summary

Invisia BPO is seeking an experienced Graphic Designer to lead high‑quality visual work across social, web, and print. You will own campaigns from concept through delivery, apply brand systems, and use AI tools for ideation and production while maintaining craft.

A 3–5 year track record in B2B/B2C creative and a strong portfolio are essential; this role is based in Canada with on‑site work at our NB office.

Qualifications

• 3–5 years of professional graphic design experience with ownership of campaigns.
• Strong portfolio demonstrating range across digital formats.
• Advanced proficiency in Photoshop and Illustrator; branding fundamentals.

Responsibilities

• Develop original visual concepts for social media, paid ads, websites, and collateral.
• Own end-to-end design from brief to delivery with quality and speed.
• Ensure brand consistency across all touchpoints and channels.
• Lead AI-powered ideation and production workflows with craft.
• Collaborate with Marketing, Content, Product and Performance teams.

Skills

Graphic design

Adobe Photoshop

Adobe Illustrator

AI in design

Education

Bachelor's degree in graphic design

Tools

Adobe Photoshop

Adobe Illustrator

After Effects

Job description

About The Role

We are looking for a talented and experienced Graphic Designer with 3–5 years of hands‑on professional experience. Relevant industry experience may include Travel Tech, SaaS, IT Services, Food Tech, E‑Commerce, Consumer Apps, Hospitality, or similar digital‑first sectors. This is an individual‑contributor role — you will be responsible for high‑quality visual execution, creative problem‑solving, brand consistency, and ownership of campaigns across static, motion, web, and marketing formats. The ideal candidate brings strong design fundamentals combined with a modern, AI‑assisted creative workflow. Practical experience using generative AI for ideation, image creation, video concepts, and production is mandatory — not just an interest or basic awareness.

Key Responsibilities

• Creative Concept & Execution: Develop original visual concepts, graphics, layouts, and campaign designs for social media, paid advertisements, websites, landing pages, app marketing, presentations, emails, and other digital or print collateral.
• B2B & B2C Campaign Design: Create impactful creatives for both consumer‑facing and business‑facing audiences. Adapt visual language, messaging structure, and formats for paid campaigns, social media, sales collateral, lead‑generation campaigns, and brand communication across channels.
• End‑to‑End Project Ownership: Take full ownership of projects — from understanding the brief and developing concepts through design exploration, stakeholder reviews, revisions, final artwork, and delivery — while maintaining both quality and speed.
• Brand Consistency: Apply and evolve brand guidelines, visual systems, typography, colour palettes, imagery standards, and layout principles to ensure a consistent look and feel across all touchpoints.
• AI‑Powered Creative Production: Use generative AI tools responsibly to speed up ideation, mood boarding, visual exploration, image and video generation, compositing, and production — without compromising on craft, accuracy, or brand alignment.
• Cross‑Functional Collaboration: Work closely with Marketing, Content, Product, Performance Marketing, and other teams to understand business objectives and translate them into effective, well‑crafted design solutions.
• Design Presentation: Present creative concepts and design rationale clearly to stakeholders, incorporate feedback constructively, and articulate design decisions with confidence when needed.
• Motion & Short‑Form Content: Create or support short‑form videos, motion graphics, Reels, and promotional content as required by the team.
• Project & Time Management: Handle multiple projects at the same time, prioritise tasks effectively, maintain well‑organised working files, and consistently meet deadlines.
• Quality Assurance: Review all final assets for visual hierarchy, typography, alignment, consistency, correct export settings, platform specifications, and overall production readiness before delivery.
• Staying Current: Keep up with the latest social media creative trends, design systems, emerging AI tools, advertising formats, and industry best practices — and apply relevant insights to your everyday work.

Required Qualifications & Skills

• Experience: 3–5 years of professional graphic design experience with demonstrated ownership of B2B and/or B2C campaigns, independent execution, and a consistent record of delivering high‑quality creative work.
• Industry Exposure: Experience creating marketing and brand communication for both business and consumer audiences is strongly preferred. Relevant sectors include Travel Tech, SaaS, IT/Technology Services, Food Tech, E‑Commerce, Consumer Apps, Hospitality, Lifestyle, or similar digital‑first industries.
• Portfolio: A strong, well‑curated portfolio that demonstrates range, visual craft, conceptual thinking, campaign work, typography, layout skills, and problem‑solving ability across digital formats.
• Adobe Photoshop & Illustrator: Advanced working proficiency is mandatory. You should be able to work confidently and efficiently in both tools on a daily basis.
• Design Fundamentals: Solid understanding of branding, typography, colour theory, composition, visual hierarchy, grid systems, and layout design principles.
• Social & Performance Creative: Hands‑on experience designing social media posts and advertising assets that are visually current, platform‑appropriate, and optimised for engagement and clarity.
• Communication: Strong collaboration and communication skills — you should be able to understand briefs clearly, ask the right questions, present your ideas effectively, and act on feedback in a professional manner.
• Attention to Detail: Excellent eye for detail, well‑organised file management, strong time management, and the ability to perform well in a fast‑paced environment with shifting priorities.
• Educational Qualification: Bachelor's degree in graphic design, Visual Communication, Visual Arts, Motion Graphics, or a related discipline. Equivalent professional experience supported by a strong portfolio will also be considered.
• Willingness to work from the Bangalore office, 5 days a week (Monday to Friday).

Mandatory Ai & Creative Technology Skills

• AI proficiency is a core requirement for this role — not an optional add‑on. You must demonstrate real, production‑level experience with generative AI in your design workflow.
• Practical AI Workflow: You must have used generative AI tools as part of actual design and creative production work — not just for personal experiments or casual exploration.
• Prompt Engineering: Strong ability to write, refine, and iterate prompts for AI image and video generation, including control over composition, style, camera angles, lighting, subject placement, and brand‑specific direction.
• AI Tools Experience: Hands‑on working knowledge of tools such as Adobe Firefly, Midjourney, Runway, ChatGPT Image Generation, or other comparable current‑generation creative AI platforms.
• AI‑to‑Design Finishing: Ability to take AI‑generated outputs into Photoshop or Illustrator for compositing, retouching, typography, brand alignment, resizing, and making them production‑ready.
• Quality Judgement: Ability to spot and correct common AI output issues — such as visual artifacts, inconsistent details, anatomical errors, inaccurate text rendering, visual discontinuity, or off‑brand styling.
• Continuous Learning: A proactive approach to exploring new AI capabilities and integrating useful tools into your creative workflow, while always maintaining human creative judgement and quality standards.

GOOD TO HAVE

• Working knowledge of Adobe After Effects and Adobe Premiere Pro for motion graphics and video editing.
• Basic familiarity with Figma for collaboration, layout review, or digital asset handoff.
• Prior experience in a creative or advertising agency, or a high‑volume in‑house marketing team.
• Experience working with technology products, SaaS/IT services, mobile apps, OTA/travel platforms, hospitality, or other B2B/B2C digital services.
• Relevant certifications or specialised training in graphic design, motion design, visual communication, or AI‑powered creative tools.