Graduate Trainee- Copywriting

Dentsu Aegis Network; Mumbai; On-site; INR 167,000 - 312,000; Full time

Benefits offered by this job

Stipend offered

Job summary

Dentsu Creative in Mumbai is seeking a Graduate Trainee Copywriter to develop impactful social media content and support campaign strategies. The role focuses on creating real-time web copy that aligns with brand objectives and engages audiences across platforms.

You'll collaborate with marketing, IT, and offline teams, gain practical SEO insight, and contribute to creative idea generation. The 6-month traineeship offers exposure to live projects with potential for full-time opportunities based

Qualifications

• Bachelor's degree in communication, advertising, mass media, or related field.
• Additional certifications in content writing or digital marketing are a plus.
• Experience writing for the web and social media is preferred.

Responsibilities

• Support content strategy with SEO best practices (keywords, backlinks).
• Manage hands-on engagement across social platforms (Facebook, Twitter, Instagram).
• Interact with external online properties (blogs, forums, third-party pages).
• Create engaging real-time web copy to drive interaction.

Skills

Strong writing

Editing

Proofreading

Web writing

Social media

Online research

Education

Bachelor's degree in Communication/Mass Media

Job description

About the Job

Job Title: Graduate Trainee Copywriting

Brand: Dentsu Creative

Traineeship Tenure: 6 months (with the possibility of securing a full-time role post completion, based on performance)

Location: Andheri, Mumbai

Stipend offered: Yes

Working Mode: 5 days working, from office (On-site)

About the Role: To provide a strong creative direction for the team in developing impactful and strategic social media solutions for clients of Dentsu Creative. The role ensures that all content aligns with broader campaign strategies and business objectives.

Key Responsibilities

• Understand broader online objectives and ensure content strategy supports SEO best practices, including keyword utilization and backlink building.
• Manage hands-on engagement across social media platforms (Facebook, Twitter, Instagram, etc.).
• Interact with external online properties like blogs, forums, and third-party social media pages.
• Create engaging and real-time web copy that encourages user interaction and discussion.
• Apply smart online etiquette—inform and engage audiences while subtly linking to commercial goals where appropriate.
• Use monitoring tools to track content performance, optimize communication, and drive engagement.
• Collaborate with cross-functional teams to ensure alignment with marketing and brand strategies.
• Stay updated on social platform changes and adapt strategy accordingly.
• Track and present data, performance trends, and key insights regularly.
• Maintain professionalism and empathy in communication—ensuring the right message through the right channels.
• Deliver real-time, dynamic content across relevant social spaces to engage the audience.
• Provide creative input on content ideas, including viral marketing initiatives.
• Work closely with offline marketing, online marketing, and IT/web teams to deliver cohesive campaigns.

Qualifications

• Bachelor’s degree in communication, Advertising, Mass Media, or any related field.
• Additional certifications or professional courses in content writing or digital marketing are a plus. Technical:
• Strong writing, editing, and proofreading skills
• Experience writing for the web, managing content, and conducting internet research
• Familiarity with social networks and hands-on experience with social media marketing