Content Writer

dentsu; Gurugram District; On-site; INR 400,000 - 700,000; Full time

Job summary

dentsu is seeking a creative Content Writer to transform ideas into compelling stories for B2B audiences. The role focuses on producing engaging content across social media, websites, blogs, and campaigns, while collaborating with designers and cross-functional teams to ensure brand-aligned storytelling.

The ideal candidate brings 3+ years of content writing experience, a strong portfolio, sharp editing skills, and a solid understanding of social media and SEO content development.

Qualifications

• 3+ years of experience in content writing, copywriting, or a similar creative role.
• A strong writing portfolio showcasing creativity, versatility, and storytelling skills.
• Excellent written communication, grammar, and editing skills.
• Understanding of social media platforms, digital content formats, and audience engagement.
• Ability to write crisp, engaging copy for different brands and needs.
• Strong research skills and attention to detail.
• A creative mindset with ability to bring fresh ideas and collaborate with cross-functional teams.
• Familiarity with SEO writing and digital marketing content.

Responsibilities

• Create engaging, original, high-quality content for social media, digital campaigns, websites, blogs, and marketing collaterals.
• Develop creative copies, captions, taglines, headlines, and campaign messaging aligned with brand tone.
• Collaborate with designers, art directors, and creative teams to develop impactful ideas and storytelling.
• Adapt writing styles to suit different brands, audiences, and digital platforms.
• Research industry trends and brand requirements to develop relevant content.
• Proofread and edit content for accuracy, consistency, and grammar.
• Manage multiple projects and meet deadlines in a fast-paced agency environment.
• Stay updated on social media trends and emerging content formats.

Skills

Content writing

Copywriting

Storytelling

Editing

SEO writing

Research

Tools

AI writing tools

Job description

About the Role

We're looking for a creative and passionate Content Writer who can turn ideas into compelling stories. If you love playing with words, understand how content connects with audiences, and enjoy creating engaging content across digital platforms. Must have B2B experience.

Key Responsibilities

Create engaging, original, and high-quality content for social media, digital campaigns, websites, blogs, and other marketing collaterals. Develop creative copies, captions, taglines, headlines, and campaign messaging aligned with brand tone and communication objectives. Collaborate with designers, art directors, and creative teams to develop impactful campaign ideas and storytelling. Adapt writing styles and tones to suit different brands, audiences, and digital platforms. Research industry trends, audience insights, and brand requirements to develop relevant and engaging content. Proofread and edit content to ensure accuracy, consistency, clarity, and grammatical correctness. Work on multiple projects simultaneously while meeting deadlines in a fast-paced agency environment. Stay updated on social media trends, digital culture, and emerging content formats.

What We’re Looking For

3+ years of experience in content writing, copywriting, or a similar creative role. A strong writing portfolio showcasing creativity, versatility, and storytelling skills. Excellent written communication, grammar, and editing skills. Understanding of social media platforms, digital content formats, and audience engagement. Ability to write crisp, engaging, and impactful copy for different brands and communication needs. Strong research skills and attention to detail. A creative mindset with the ability to think beyond the obvious and bring fresh ideas to the table. Ability to collaborate effectively with cross-functional teams in a dynamic agency environment. Good to Have Previous experience working in an advertising, digital, or creative agency. Familiarity with SEO writing and digital marketing content. Understanding of brand strategy, campaign development, and creative storytelling. Basic knowledge of AI-assisted writing tools and content optimisation.

Location

Gurugram Brand: Dentsu Creative Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work