Google Media Buyer

NOIR & BLANCO | Shopify Plus Agency; Dwarka; On-site; INR 600,000 - 900,000; Full time

Job summary

NOIR & BLANCO is seeking a Google Ads Media Buyer to independently manage and optimise campaigns for our D2C eCommerce clients in India. You will own campaign execution from day one, analyse performance, and make bidding and budget decisions with confidence.

From day one, you’ll run campaigns, identify opportunities, and communicate results to clients. This role focuses purely on Google Ads, with mentorship and growth within a fast-paced agency setting.

Qualifications

• 2–3 years of hands-on Google Ads experience.
• Strong knowledge of Google Shopping and Merchant Center.
• Good working knowledge of Google Analytics 4 and understanding traffic/conversion performance.
• Understanding ecommerce metrics (ROAS, CAC, AOV, CPA, revenue).

Responsibilities

• Set up, manage and optimise Google Shopping, Search, and Performance Max campaigns for D2C brands.
• Optimize product feeds in Google Merchant Center (titles, descriptions, feed health).
• Conduct keyword research and maintain search-term hygiene.
• Monitor spend, ROAS, CPA, CTR, conversion rate, and impression share.
• Set up and verify conversion tracking with Google Tag Manager and GA4.

Skills

Google Ads

Google Shopping

Merchant Center

GA4

Analytics

Tools

Google Tag Manager

Google Analytics 4

Job description

NOIR & BLANCO is a performance marketing agency specialising in Google Ads for D2C eCommerce brands across India.

We work with brands across jewellery, fashion, home décor, skincare, beauty, and lifestyle, managing Google Shopping, Search, Performance Max, and full-funnel Google Ads strategies focused on measurable revenue growth.

The Role

We’re looking for a Google Ads Media Buyer who can independently manage and optimise Google Ads campaigns for our D2C eCommerce clients.

You’ll work directly with the founder, take ownership of campaign execution across multiple brands, and gradually contribute to account strategy, planning, and growth.

This is not a support role.

From day one, you’ll be expected to run campaigns, analyse performance, make bidding and budget decisions, identify opportunities, and communicate results confidently.

What You’ll Do

• Set up, manage, and optimise Google Shopping, Search, and Performance Max campaigns for D2C eCommerce brands.
• Optimise Google Merchant Center product feeds, including titles, descriptions, product types, custom labels, and feed health.
• Conduct keyword research, build negative keyword lists, and maintain search-term hygiene across accounts.
• Monitor daily spend, ROAS, CPA, CTR, conversion rate, and impression share.
• Identify performance issues, budget anomalies, tracking problems, and campaign inefficiencies proactively.
• Set up and verify conversion tracking using Google Tag Manager and Google Analytics 4.
• Analyse campaign and customer data to identify actionable growth opportunities.
• Prepare performance reports that explain what happened, why it happened, and what we should do next.
• Communicate campaign performance and recommendations clearly during weekly or fortnightly client calls.
• Work closely with the founder on account strategy, seasonal campaigns, budget planning, and new client onboarding.

What We’re Looking For

• 2–3 years of hands-on Google Ads experience, with proven experience independently managing campaigns.
• Strong knowledge of Google Shopping and Google Merchant Center, including product feeds, feed errors, and optimisation.
• Good working knowledge of Google Analytics 4 and its role in understanding traffic and conversion performance.
• Strong understanding of eCommerce metrics such as ROAS, CAC, AOV, conversion rate, CPA, and revenue.
• Ability to analyse Search Terms reports and turn insights into clear optimisation decisions.
• Strong attention to detail. You notice issues with budgets, disapproved products, tracking, bidding strategies, and campaign performance before they become bigger problems.
• Strong analytical and problem-solving skills.
• Clear written and verbal communication in English.
• Ability to work independently and take ownership of client accounts.
• Google Ads certification is a plus, but not mandatory. We value real-world experience and results more than certifications.

What You Don’t Need

You don’t need to be a designer, copywriter, social media manager, or generalist marketer.

This role is purely focused on Google Ads.

We want someone who wants to become exceptionally good at one thing rather than average at everything.

Why Join NOIR & BLANCO?

Direct Mentorship

Work directly with the founder and learn not just campaign execution, but account strategy, client management, commercial thinking, and agency operations.

Real Ownership

You’ll manage live client accounts and real advertising budgets from day one. You won’t spend months simply shadowing someone else.

Fast Learning Curve

We work across 10+ D2C categories, giving you exposure to different products, customer behaviours, pricing models, seasonality, and growth challenges.

Performance-Based Growth

If you perform well and consistently deliver results, your responsibilities, role, and compensation will grow with you.

Build Agency Experience

You’ll learn how to manage multiple accounts, work with different business models, communicate with founders, and think beyond individual campaigns.

Who Will Thrive Here?

You’ll do well at NOIR & BLANCO if you:

• Take ownership instead of waiting for instructions.
• Enjoy working with numbers and data.
• Make decisions based on performance, not assumptions.
• Notice small problems before they become big ones.
• Want to understand why a campaign is performing, not just whether it is performing.
• Are comfortable working in a fast-paced, high-accountability environment.
• Want to grow from a campaign executor into a Google Ads strategist.