Google Analytics Consultant

dentsu

Bengaluru

On-site

INR 600,000 - 800,000

Full time

14 days+

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Job summary

A global data-driven consultancy is seeking a Google Analytics Consultant in Bengaluru, India. The ideal candidate will possess a Bachelor's degree in a relevant field and have 6 months to 1 year of experience with web analytics platforms. Strong analytical abilities and experience with the Google Marketing Platform are essential. This role involves developing measurement plans and analyzing data to provide actionable insights to improve client performance. Join a dynamic team dedicated to transforming data into growth opportunities.

Qualifications

6 months to 1 year of experience in Web Analytics and related platforms.
Strong understanding of Google Marketing Platform.
Ability to analyze quantitative and qualitative data.

Responsibilities

Develop Measurement Plans for web and app analytics.
Communicate complex processes to stakeholders.
Analyze data for trends, predictions and insights.

Skills

Web Analytics

Google Marketing Platform

Analytical skills

Data visualization

Communication

Education

Bachelor’s degree in computer science, Information Systems or Statistics

Tools

Google Analytics

Adobe Analytics

Tableau

Looker

Google Cloud Platform

Job description

Overview

About Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com

Job Title: Google Analytics Consultant

Key Requirements

Bachelor’s degree in computer science, Information Systems or Statistics
6 months to 1 years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, Visualization Platforms
Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack to the greatest advantage of clients
Strong analytical, visual thinking and communication with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data and develop actionable recommendations
Ability to clearly communicate processes and requirements to internal and external stakeholders
Work with the Team Lead for the analysis of highly complex data sources, identifying trends and patterns in data and make recommendations based on analysis results
Perform root cause analysis on complex data anomalies and working closely data stewards to define best practice
Ability to develop Measurement Plans for Web & App Analytics Platforms such as Google Analytics, Adobe Analytics, etc.
Ability to Test & Debug the Analytics Data Collection using various debugging tools
Analyze data and generate insights in form of revenue/growth prediction, trends and anomalies, customer segmentation, etc.
Work closely with the project management teams to drive delivery and engagement
Drive performance of analytics and tagging capabilities to impact overall business results
Find opportunities to cross-sell other services, including data analysis, attribution analysis, ad-tech, CRM integration, marketing automation, etc.